You Tube and Social Media
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YouTube and Social Media James Fell The Social Media Academy
description
Presentation on YouTube marketing
Transcript of You Tube and Social Media
YouTube and Social MediaJames Fell
The Social Media Academy
35 hours of video content is uploaded every minute
70% of traffic comes from outside the USOver 2 billion are viewed on a daily basis
The base age demographic is 18-54 More than half the videos uploaded to YouTube have been either rated or commented by user
YouTube Stats
Before we go on…
Social Media Audit – Travel Brands
13849
Average video views per company
639Average
subscription to YouTube channelsBritish Airways
Thomson Holidays
KLMKey Performers on YouTube
24,910
Total subscription to
YouTube channels
Ideas for creating engaging content…
#1Adverts
#2Video as a
Story
#3Is it really funny!?
#4Creating
Testimonials
#5Behind the
Scenes
#6Share with your
community
#7News & Events
#8Company Milestones
#9Instructional
#10Video as a mechanic
Now you’ve made your video…
• Got a keyword strategy? Use it!
• Write copy based on this
• Place URL links within your description
• Add the videos to categories•Add tags that complement your keywords
• What's your username?
Keywords & SEO
Comments
Annotations
Build your following…
Learn from your users and make things better…
YouTube Insights
Views & Popularity
Demographics Discovery
Audience Attention
Community Engagement
Its more than just YouTube…
SEEDING
What's next to come…
Better Quality & Faster Video
Simpler Video EditGoogle+ and Google Searches
“Review Economy”Greater Social Media Integration
Challenging Traditional Media?
My thoughts to the future…
