18th WORLD EDITORS FORUM

Session: How to build a community around your publicationSpeaker: Mark Johnson

Vienna, Reed Messe Wien

Mark your calendar

64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM

www.wan-ifra.org/kiev2012

How to build a community around your publicationMark Johnson - @majohnsCommunity Editor, The EconomistWEF Vienna, October 2011

First published in September 1843 to take part in “a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress”.

The Severe Contest

Facebook and Twitter

Facebook and Twitter

An engaging experience

In a single month, economist.com community contributors view six times more pages than the average visitor.

Make it easy

Think beyond the article

Be ambitious