Post on 14-May-2015
Ride Oregon Website Travel Oregon Media Channels PR + Media Video Assets Photo Assets Bike Friendly Business Program
Marketing Support for Bicycle Tourism
How did they learn about cycling in OR?
Internet search – 83.5%
From friend/relative who lives in Oregon – 40.9%
Other cycling website – 33%
Cycling magazine article – 23.1%
TravelOregon.com – 21.2%
RideOregonRide.com – 19.2%
Social media website – 18%
Scenic Bikeway Photography
Photos by Path Less Pedaled Commissioned by Travel Oregon
Scenic Bikeway Videos
Old West McKenzie Pass
Blue Mountain Century Willamette Valley
Tualatin Valley
Filmed by Path Less Pedaled Commissioned by Travel Oregon
Bike Friendly Business Program
Travel Oregon’s Bike Friendly Business Program
Program Objectives
Increase businesses’ understanding of the growing bike tourism industry
Provide tips/tools for businesses to cater to and to reach out to visitors who ride bikes
Recognize and highlight Bike Friendly Businesses
through Travel Oregon’s communication channels
Advance Oregon as a premier cycling destination
How It Works
Industry.TravelOregon.com/BFB
How It Works
Step 1: Review requirements & recommendations
Step 2: Get inspired (!) and informed
Step 3: Submit application
Step 4: Receive notice from Travel Oregon
Step 5: Order signage
AND GO!
12” x 18”
12” x 14.5”
Non-Reflective One-Sided $26.00 Non-Reflective Two-Sided $45.00
Reflective One-Sided $31.25 Reflective Two-Sided $55.50
Kristin Dahl Director, Destination Development Travel Oregon
Presented By: