WHY INSTANT GROUPS IS THE NEXT BIG TREND ON INTERNET?

Futureshift Consulting

@futureshift_sg

#Social Media Evangelist #Instant

AFTER WHATSAPP, WHAT’S NEXT?

TELEPHONE EVOLVES INTO INTERNET, INTERNET EVOLVES INTO MOBILITY

Telephone Internet 1995-2005

Internet Mobile2005-2015

MOBILITY TRENDS TO SIMILAR EVOLUTION

TelephoneConference

CallsSMS

GroupSMS/ ICQ

InternetSocial Media

Instant Messaging

Instant Groups

WHY INSTANT GROUPS?

Natural Evolution of Social TrendsNon-SMS (OTT) based messaging has matured

Address Privacy concerns of exposing your phone numbers.

With plethora of 1-1 messaging solutions adding ‘Group’ functionalities, Instant Groups is the next logical evolution to Instant 1-1 Messaging.

WHAT WOULD FUTURE LOOK LIKE?

Leverage the OTT based, non-SMS (FREE) free Model

100% Mobile, Integrate mobile number privacy

Creating a group made as simple as 1-2-3.

Device agnostic, phone number agnostic

Ability to create contextual group with flexibility to join and freedom to exit

Democratic with minimal ‘admin’ powers to Group creator

WHAT ARE KEY DRIVERS TO ADOPTION OF INSTANT GROUPS?

FIVE DRIVERS

• Speed of creating, joining and communicating and unjoining to and within a group. Speed

• Maintain mobile number privacy, yet maintain distinct identityPrivacy

• Mobility across devices and platforms while maintaining same identity.Mobility

• Connect to and across existing social networks like Facebook, Twitter, Google+ or LinkedInSocial

• Seamless interface to reach out to the multiple communities that one must be part of.Reach

WHO ARE THE PLAYERS

+grouping

GROUPING

www.dogrouping.com

iTunes Store <link>

Google Play <link>

Global, Cross Social Networks, Phone # Privacy

No 1-1 Chat

+grouping

MEET UP

www.meetup.com

iTunes Store <link>

Google Play <link>

Special interest groups, exhaustive features, web

Limited to a few miles radius, members must ‘meet-up’

QUAD

www.quadcom

iTunes Store <link>

Google Play <link>

Global Reach, Cross Application

Limited to US education. unorthodox

WHAT NEXT

RECOMMENDATION

If you are looking for universal group messaging solution for it simplicity and ease of use chose Grouping. You can get started in

60 seconds for any group.

If you are looking at very specific face-face only interest group limited to a location start off with Meet Up

If you are in one of the US colleges and are looking at connecting only with your classmates and not beyond, Quad is where you will

go.

WHY INSTANT GROUPS IS THE NEXT BIG TREND ON INTERNET?

Futureshift Consulting

@futureshift_sg

#Social Media Evangelist #Instant