Why Glasgow?

Ancestral Tourism

Dr Irene O’Brien, Glasgow Life

The Current Market

• Family History explosion• Diaspora - 50m• North America, Australasia & UK• 25% - searching family history• 850,000 trips, ancestral links• 213,000 key reason (101m)• 50% to Glasgow

• UK – 1.77m trips to Glasgow (318m)• USA - 85,000 trips (39m)• Australasia - 31,000 trips

Why Glasgow

• Coming home• Personal Journey • Discovering more • Where to go and how to go about it

‘Walking in footsteps of my ancestors is extremely important to me. Even if I cannot identify exactly where

they lived and worked, there is a strong feeling of shared memory that I experience in certain places. It is

a feeling of roots if that makes sense.’

Cradle to Grave

• One - stop shop• Documenting all human activity • Individual and collective histories• Stories and identities of people here

and millions across the world

‘I think that once you have identified the usual…you naturally start to wonder about their lives and what they did, if they were happy or not’

Ancestral Visits

• Ancestral tourism can generate business• ¾ North American Family History tourists- over 8 nights• Visit at down-times, often empty-nesters with good levels of disposable income• Link to Family History facilities - Family History at the Mitchell Library • What else on offer - museums, events etc.• They want everything the City has to offer

Why Glasgow?

Glasgow Museums

Duncan Dornan, Glasgow Life

The Largest Museum Service outside London

A Heritage of Over 150 years

9 Museums Across the City

Over 1 Million Objects

Internationally Important Collections

Highest Participation Rate - 3.5m visits a year

Engaging with Diverse Audiences

Events and Activities

Innovative PracticeAccess

Digital Engagement Online - On site

Corporate Hire

International ReputationEuropean Museum of the Year 2013

Why Glasgow?

Contemporary Art

Sarah Munro, Glasgow Life

The Grit and the Glamour

Glasgow Contemporary

Art City

Contemporary since 1899

Glasgow : Authentic, Inspiring, Welcoming

Authentic

• Year round offer, world class artists living and working in the city

• Over 1 million visits in 2012/13 to visual arts in the City

• Over 20 galleries and event spaces

Inspiring

“The UK’s best visual arts festival. Forget Edinburgh, forget Liverpool: this is the one.”

Adrian Searle, The Guardian

Predicted visits - 18 day festival

2016: 215,650

2018: 237,210

• ROI for Glasgow City £1.80m (2014) and predicted £1.98m (2016)

• Advertising Value £10.8m (2014) and predicted £11m (2016)

Welcoming

The Contemporary Art Package

Turner Prize : Oct 2015 – Jan 2016

• Estimated 100,000 - 150,000 visitors

Why Glasgow?

Celtic Connections

Jade Hewat, Glasgow Life

“No British city defies the drab winter blues with such impressively Saturnalian vigour as Glasgow, where the streets are pulsating with music

and song for the annual 18-day Celtic Connections festival.“

The Times

Connecting Cultures

• Ambitious Programming• Unique Collaborative Events• World exclusive Performances• Exploring Connections• Bringing Audiences and Musicians

Together

2014 Highlights

• Scotland’s new landmark arena, The SSE Hydro

• Del Amitri

Friday 24th January

• Homecoming International Burns Night

Saturday 25th January

"...a fantastic affirmation of the power of indigenous culture to boost the local economy and to reinvigorate the tourist industry.”

fRoots

Showcase Scotland

• Proven event and its successes are both evident and quantifiable

• Showcase opens the door of opportunity for many artists and has an economic return of approximately £2million to Scotland

We had great feedback from our governmental partners, as well as artists and managers, and we really appreciate the work you did to

strengthen the links between Québec and Scotland. Spotlight Québec was a great achievement for us, especially the visit from

the Québec Minister of Culture.”Heidi Fleming, folquebec.com

Audience Demographics

• 110,176 attendances• Average frequency: 4.67 events• 43.3% of visitors stay overnight• Attendances from every continent of the world• 18.4% overseas

Benefits to the City

• Visitors rated the ‘overall quality’ of the festival very highly (99% - Good or Very Good), with the ‘events’, ‘staff’ and ‘venues’, rating highest.

• When ‘advance impact’ multipliers are applied, Celtic Connections generated £10.7million of new output to Glasgow

Source Culture Republic Economic Impact Study

Celtic Connections Big Top 2012

• 1,645 attendances

• Visitors travelled from as far afield as Australia, France, Ireland, Israel and the USA.

Ryder Cup 2012

• Celtic Connections showcased at various events for the public, media and VIP Europe throughout the Ryder Cup in downtown Chicago and at the 18th Hole

• Over 700 million viewers

“From the off Celtic Connections stood out from the crowd. It wasn’t copying anything from elsewhere…But it has tapped into distinctly Scottish: a love and respect for tradition, a strong sense of community, an instinctive tendency towards musical collaboration, a desire to sing and dance late into the night.

Its message was not a needy “we can do this as well as you” but a self-assured “this is who we are, you’re welcome to join us.”

SCOTLAND ON SUNDAY

THURSDAY 15TH JANUARY – SUNDAY 1ST FEBRUARY 2015

Why Glasgow?

Glasgow Sport

Lynne McPhee, Glasgow Life

Glasgow Sport - 1995 to 2007

• UK City of Sport 1996• European Capital of Sport 2003• Launch of CWG 2014 bid – 2004• UEFA Cup Final 2007• World Team Badminton Championships 2007• Commonwealth Games Bid won 9 Nov 2007

World Cup Gymnastics

• Sold out 2011-2013 - 5,500 capacity• 33% of spectators to the event are from out with Scotland• Broadcast on BBC TV and online, plus global highlights distribution package

British Athletics International

• Sell out 5,500 capacity event in 2013 and 2014

• Live terrestrial TV coverage on BBC and worldwide TV highlights coverage

• First IAAF Diamond League

British Cycling Road Race Championships

• June 2013• Over 35,000 spectators from across the UK and

internationally• 84% of spectators surveyed were in Glasgow

specifically to attend the event• Research indicated an economic impact to

Glasgow of over £360,000 from the event• Highlights broadcast on ITV2

UCI Junior Track World Championships

• Over 9,000 spectators attended the event, 250 participating riders plus team support/coaches

• 33 countries participated• Live streaming of the event - 120,000 users from

103 different countries• 4.5m page impressions on social media• Broadcast on Eurosport and Sky Sports (UK)

World Youth Netball

• 10 days of competition• Over 5,000 tickets sold• 26% of ticket sales - overseas (non-UK)• Live streaming - 35,000 users from 77 countries

globally• Attracted 240 players, 105 coaches from the 20

competing nations

Duel in the Pool

• Equivalent of the Ryder Cup • Major international swimming names and Scottish hero Michael Jamieson• Sell out sessions and broadcast live with highlights packages on Sky Sports (UK)

and NBC (USA) to a total audience of 900,000 (799,000 USA, rest UK)

• 11,500 tickets sold to date from 40,000 available

• 10% of tickets sales overseas (non-UK) from 22 different countries including USA, Australia, Russia, Japan

Still to come….

• IPC World Swimming Championships 2015• European Judo Championships 2015

• Bidding for:-• World Team Badminton Championships 20• European Indoor Athletics 2019

Sports Business Ultimate Sports City Rankings 2012 2014

Economic / International Impact of Sport

• GVA - £295m : Glasgow Economy (exc Gambling/Retail

• Sport employs 10,000 people in Glasgow

• 9th Ultimate Sports Cities

• Between August 2011 - March 2013, SMEF secured a range of sport and cultural events with an estimated economic impact of around £56.7 million

Why Glasgow for Sport?

• Sporting infrastructure • Skilled workforce• Easy to get here• Easy to get around• Packed venues• Friendly people• Safe environment• A top 10 sporting city

The SECC Glasgow StorySean Murray,

SECC & The SSE Hydro

During Glasgow 2014 we are the proud host venue for

• GYMNASTICS• BOXING• JUDO• NETBALL• WRESTLING• WEIGHTLIFTING AND POWERLIFTING

• INTERNATIONAL BROADCAST CENTRE• MAIN PRESS CENTRE

Why we exist?

• Business reason – positive economic impact for Glasgow and Scotland

• Working to be the host venue for:• Conferences• Exhibitions• Live Music/Entertainment• Theatre

Venue History

• Main SECC building opened in 1985

• Clyde Auditorium (or Armadillo) opened in 1998

• The SSE Hydro opened in 2013

Conferences – Main SECC

and Clyde Auditorium

• Purpose built plenary auditorium for

3,000 delegates• Flexible, scalable space• Walkable campus• Hotels onsite and great connectivity.

What is next?• BBC Sports Personality of the Year 2014• MTV European Music Awards 2014• Ryder Cup Gala Concert• Kylie – Gaga – The Who – Paulo – Billy Connolly – Still Game Live!

2015• World Gymnastics Championships• European Association of International Education Conference

Beyond• 2017 International Soc for Pharmacoeconomics & Outcomes Research• 2018 World Haemophilia Congress• 2020 World Biomaterials Congress

For more information or contacts, please visit www.glasgowlife.org.uk

www.glasgowtourismstrategy.com

For more insights and resources, please visit www.glasgowtourismstrategy.com