content strategy

What is content?

Why does content need a strategy?

Lorem ipsum sit amet dolor… that’s why.

content needs

purpose

direction

goalsaudience

intent

targets

content has

form

weight

size

relationship

Voice!

tone

meaning SUBSTANCE

color

function

content is

seen

read

heardexperienced

created

changed shared

revisitedenjoyed

played

repurposed

content flows

beginning middle end

components

connectors

content comes from

herethere

anywhere

everywhere

me

you

anyone

everyone

content must be

analyzed planned

designed

built

developed

evaluated

organized

published delivered

retired

presented

governed

managed

gathered

edited

created

measured

marketed

targeted

tracked

produced

stored

archived

repurposed

reused

consolidated

modeledtagged

reviewed

streamed tested

authored

supported

styleddeployed

versioned

distributed

optimized

sold

protectedtemplated

migrated

structuredassembled

refreshed

formatted

transformedmashed up

and that’s what content strategy does.

join the #contentstrategy community!

created by : rsgracey@gmail.com