Using a Community-Based Strategy to Address the Impacts of ...
What is Content Strategy? Why you might care & how it impacts your business
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Transcript of What is Content Strategy? Why you might care & how it impacts your business
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What is Content Strategy
Why you might care & How it impacts your business
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The purpose of content strategy is to achieve business goals by maximizing the impact of content.
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Examples of Content Navigation & Organization (Works in concert with information architecture)
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Examples of a Site Manifest (How this aligns with a sitemap)
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Examples of Content Themes
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Examples of Content Initiatives and Editorial Plans
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Priori7es
Content Ini7a7ves • Partnerships • Tech enhancements, tools, widgets • User-‐generated content
• Editorial plan for staff-‐ & freelance-‐generated content • Professional associa7on & Educa7on outreach
– Subscrip7on drive – Viral campaigns – Email campaigns – Social networking – Blogging
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Priori7es
Content: Editorial Plan • Staff content
– Blogs, sidebars, out-‐takes from interviews
• Freelance content – Blogs, subject maKer expert columns, news stories
• Mul7media content – Audio – Video – Slideshows – Interac7ve charts
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Priori7es
Content: Editorial Plan • Green Channel
– Evergreen, news blend – Net new, scraped stories – Staffing, man hours needed – Open, closed content – Subscribers, trialists no7fica7on – Email
• Marke7ng • Editorial
– Marke7ng campaign, PR campaign – Linking strategy – Archive strategy
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Examples of Content Filters (Based on audience, personas, needs)
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Examples of Content Gaps (Seeing what you don’t have)
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Examples of Content Types (The right content for the user or task)
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Examples of Publishing Models
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Examples of Content Templates (How this contributes to a sitemap)
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Examples of an Editorial Calendar
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Examples of Content Types, Sources, Frequency & Phases
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