Why Content Strategy?
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Transcript of Why Content Strategy?
![Page 1: Why Content Strategy?](https://reader035.fdocuments.us/reader035/viewer/2022073116/5475634cb4af9fc30a8b5a31/html5/thumbnails/1.jpg)
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content strategy
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What is content?
Why does content need a strategy?
![Page 4: Why Content Strategy?](https://reader035.fdocuments.us/reader035/viewer/2022073116/5475634cb4af9fc30a8b5a31/html5/thumbnails/4.jpg)
Lorem ipsum sit amet dolor… that’s why.
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content needs
purpose
direction
goalsaudience
intent
targets
![Page 6: Why Content Strategy?](https://reader035.fdocuments.us/reader035/viewer/2022073116/5475634cb4af9fc30a8b5a31/html5/thumbnails/6.jpg)
content has
form
weight
size
relationship
Voice!
tone
meaning SUBSTANCE
color
function
![Page 7: Why Content Strategy?](https://reader035.fdocuments.us/reader035/viewer/2022073116/5475634cb4af9fc30a8b5a31/html5/thumbnails/7.jpg)
content is
seen
read
heardexperienced
created
changed shared
revisitedenjoyed
played
repurposed
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content flows
beginning middle end
components
connectors
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content comes from
herethere
anywhere
everywhere
me
you
anyone
everyone
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content must be
analyzed planned
designed
built
developed
evaluated
organized
published delivered
retired
presented
governed
managed
gathered
edited
created
measured
marketed
targeted
tracked
produced
stored
archived
repurposed
reused
consolidated
modeledtagged
reviewed
streamed tested
authored
supported
styleddeployed
versioned
distributed
optimized
sold
protectedtemplated
migrated
structuredassembled
refreshed
formatted
transformedmashed up
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and that’s what content strategy does.
join the #contentstrategy community!
created by : [email protected]