Why Content Strategy?

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Contains animations: Please download! This is a basic conception of content strategy for those who may not have a clue. This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Transcript of Why Content Strategy?

Page 1: Why Content Strategy?
Page 2: Why Content Strategy?

content strategy

Page 3: Why Content Strategy?

What is content?

Why does content need a strategy?

Page 4: Why Content Strategy?

Lorem ipsum sit amet dolor… that’s why.

Page 5: Why Content Strategy?

content needs

purpose

direction

goalsaudience

intent

targets

Page 6: Why Content Strategy?

content has

form

weight

size

relationship

Voice!

tone

meaning SUBSTANCE

color

function

Page 7: Why Content Strategy?

content is

seen

read

heardexperienced

created

changed shared

revisitedenjoyed

played

repurposed

Page 8: Why Content Strategy?

content flows

beginning middle end

components

connectors

Page 9: Why Content Strategy?

content comes from

herethere

anywhere

everywhere

me

you

anyone

everyone

Page 10: Why Content Strategy?

content must be

analyzed planned

designed

built

developed

evaluated

organized

published delivered

retired

presented

governed

managed

gathered

edited

created

measured

marketed

targeted

tracked

produced

stored

archived

repurposed

reused

consolidated

modeledtagged

reviewed

streamed tested

authored

supported

styleddeployed

versioned

distributed

optimized

sold

protectedtemplated

migrated

structuredassembled

refreshed

formatted

transformedmashed up

Page 11: Why Content Strategy?

and that’s what content strategy does.

join the #contentstrategy community!

created by : [email protected]