Why and how? 2.0 tools in the working environment

Working withWEB 2.0 tools

Why? How?

Communication technologies

change society in waves

Innovations like these have

helped to democratizise

access to information.

Since information is power,

such innovations are often met

with scepticism and fear.

But we must try to overcome

our scepticism and fears by

learning to see the value these

innovations bring.

We Must Learn To Look Beyond Obvious

RSS feeds

& readers

Social

Bookmarking

Sharing

websites Instant

Messaging

Social Networks

Micro-blogging

We Must Learn To See The Tools

Share information

and experiences

with others

Consume relevant

information from

sources you trust

Share any

Information you

find with others

Share photos

with others

Communicate

spontaneously

and direct with

others

Contribute to

and use

collective

intelligence

Find and connect

with other people

Communicate

quick and informally

with others

We Must See The Needs They Adress

As individuals, many of us

are already using these

tools to enrich and simplify

our (social) lives.

At work the mantra is“Communication. Communication.

Communication.”

The world is now flat.organization

Today, project teams use amazing web tools

anywhere in the world.to work together from

It’s a whole new paradigm.

Our question today:

How can an organization

improve collaboration with

these simple and social tools?

If HP knew what HP knows, we

would be three times as profitable.

Lew PlattFormer CEO of Hewlett-Packard

“”

E-mailStatic WebsitesDiscussion forumsInstant MessagingChat Rooms

One-way & broad 2.0

BlogsWikisRSS MashupsPod- & webcastsSocial NetworksSocial BookmarkingFolksonomies

Simple & social

Dynamic WebsitesPortalsCommunitiesAgentsVIdeo ConferencingWeb servicesCollaborative filteringVOIP

Dynamic & interactive1.X

How the Web Has Evolved

Based on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated

Mostly Read-Only Widly Read-Write

250 000 sites 80 000 000 sites

Collective

Intelligence

1996 2006

45 million users worldwide 1+ billion users worldwide

All business are media businesses,

because whatever else they do, all

businesses rely on the managing of

information for two audiences -

employees and the world.

Clay Shirky“Here Comes Everybody: The Power of Organizing

Without Organizations”

The Collaboration Challenge

What Do We Mean With Collaboration?

Communication Interaction Collaboration

icOne-to-One One-to-Many Many-to-Many

E-mail is Being Mis/Overused

● Overuse and inappropriate use

● No structure or control

● Lock-in of key information

● Key information leaves

organization

● Information overload

● Enormous volumes of content

Many-to-Many

Workflow Systems Don’t Fit All Tasks or Users

● Does not fit user's workstyles

● Not supporting knowledge work

● Over-focus on approval

● Usually complex and requires

education

● Licenses not available for all

Many-to-Many

Portals Are Not Personal

● Mainly one-way communication

● Everyone cannot contribute

● Role needs <> individual needs

● One “truth” how to organize

information

● Tools and content in focus, not

people

One-to-Many

Key Ingredients for

Successful Collaboration

Collaborative Culture

Consensus-driven

Informal

Fear of making mistakes Trial-and-error

Command-and-control

Formal

Hero-culture Mentoring-culture

Easy to usePeople are

visible

Universally

accessible Informal &

spontaneous

Different

Encourages

contribution

Fits my

work-style

Truly Collaborative Tools

Collaborative Awareness

Me 1.0 Me 2.0

I interact with

others when I

have the time

I only use

e-mail

I occationally

update myself

I interact with

others regularly

and self-initiated

multiple

I have

ambient

awareness

What About

Knowledge Management?

The “Rules” of Business Are Changing

Knowledge-based

Structure-based

The basis of the

operation is the

structure of the

activities.

The basis of the

operation is the

knowledge of

individuals.

The Knowledge Management Problem

●Knowledge is often stored in private

notebooks and in peoples heads

(tacit knowledge)

●Knowledge is typically exchanged

ad hoc and informally person-to-

person

The Problem with Knowledge Management version 1.0

●Really not about people

●Knowledge treated as

a separate "thing"

●Knowledge management

seen as a separate act

●No return on contributions

●Does not blend with human

nature

●Simple and social tools enable a convenient and user-driven way to

capture tacit knowledge and build collective intelligence

●Blogs and wikis are the 21st Century‟s notebooks and social networks are

the water coolers

What Web 2.0 Brings to Knowledge Management

BlogsWikis

Social Network

PART IITools, Technologies

and their uses

Enterprise 2.0 is the use of emergent

social software platforms within

companies, or between companies

and their partners or customers.

Andrew McAfeeAssociate Professor, Harward Business School

How Web 2.0 is Penetrating the Enterprise

Blogs 45%

IDC, “Quick Look Survey”, February 2007

How Enterprises Are Using Web 2.0

The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007

Interfacing with

partners &

suppliers

Interfacing

with customers

Internal

collaboration 75%

Being dismissive of blogs and wikis

because of how they are most of-ten

used, and talked about, today is a

mistake. What is important is how

they could be used.

The Gilbane Report Vol 12 no 10, 2005

"Blogs & Wikis: Technologies for Enterprise Applications?"

OfficeBusiness

Project

Enterprise

Community

of Practice

FriendsCommunity

of Interest

We Need Many Different Spaces for Collaboration

Key Tools & Technologies

ENTERPRISE WIKIS

Collective Editing Made Easy

Get notified

Discuss

View history

Structure by linking

Edit without

approval

How to Edit a Wiki

1. Check if subject exists

2. Exists = continue to next step

Does not exist = create a new

3. Edit the page

4. Save Previous versions

Why Enterprise Wikis?

●Captures business information that otherwise would float around in

emails

●Easy to access and find information as the wiki is web-based and

provides search

●Easy and fast to edit thanks to simple interface and flexible format

●Easy to fix mistakes thanks to versioning and audit trail of unstructured

content

Anyone can contribute!

Examples of Enterprise Uses

●Knowledge bases with corporate “how-to‟s”, information for new

employees, practical information

●Requirements management for capturing, negotiating and agreeing on

requirements

●Capturing "intelligence" such as competitor and industry activities and

consumer trends

●R&D quickly capture bookmarks and commentary on topics. write up

research proposals, notes, and experiments

●Corporate glossaries such as product terminology

The decision to embrace wikis is part

of a changing ethic at the department,

from a „need to know culture‟ to a

„need to share culture‟.

Eric M. JohnsonOffice of eDiplomacy, US State Department

ENTERPRISE SOCIAL NETWORKS

What is Social Networking?

The social network put all that we

were doing into context.

Richard DennisonIntranet and channel strategy manager at BT

“ ”

Why Enterprise Social Networks?

●A shared social space for people who are apart in time and/or space

●Easy to find people to connect, communicate with and get to know them

●Rapid distribution of relevant and informal information person-to-network

●Build relationships across boundaries (organizational, geographic…)

●Provides a context for knowledge exchange

Social Networks Enable More and Broader Interaction

Key Features – Examples

Find & connect with peopleDescribe who you are in a profile

Share contentTag your own and other people‟s content

Key Features – Examples

See network activities Participate in groups

Visits & Views Downloads

Favourites

Social

Bookmarks

Editorial Selection

Embeds

User Activities Brings Valuable Content to the Surface

Shares

Comments

The Long Tail of Content Use

Usage rate

Total amount of content

1-5% above ”the water line”

Still findable and accessible,

but filtered out

Social Tools Encouraging Disruptive Thinking at BT

Collaboration in Practice

Case Study: Team Collaboration

• Share ideas, opinions, experiences, news

• Distribute agendas and meeting minutesBlog

• Information to iroduce new coworkers

• Keep history of sales activities

• Use as knowledge baseWiki

• Collaborate on document deliverables

• Share presentations, documents, articles

• Store templates, resources, reference cases File Share

• Quick questions and statuscheckups

• Real-time conversations 1-to-1 or M-to-MIM

• Internal virtual meetings

• External virtual meetings

Web Conferencing

PART IIIApproaching Web 2.0 at Work

Reactive• Collaboration

choked or cut down

Managed• Collaboration

allowed to grow

Proactive• Collaboration

nurtured and cultivated

http://www.flickr.com/photos/jam343/1703693/sizes/o/

Realize that Enterprise Web 2.0 is

unavoidable. Begin planning how to

deploy effective Web 2.0 capabilities

for maximum business value.

Anthony BradleyGartner

Why and how? 2.0 tools in the working environment

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