Why and how? 2.0 tools in the working environment

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Working with WEB 2.0 tools Why? How?
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Sources: Acando Consulting + Jeff Brenman Presentation Why should we consider optimizing our working ways, strategies and processes by introducing web 2.0 tools?

Transcript of Why and how? 2.0 tools in the working environment

Page 1: Why and how? 2.0 tools in the working environment

Working withWEB 2.0 tools

Why? How?

Page 2: Why and how? 2.0 tools in the working environment

© Acando AB

Communication technologies

change society in waves

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© Acando ABhttp://www.flickr.com/photos/rachel_s/

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© Acando ABhttp://www.flickr.com/photos/storm_gal/

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© Acando ABhttp://www.flickr.com/photos/darko_pevec/2302492866/sizes/o/

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© Acando AB

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© Acando AB

Innovations like these have

helped to democratizise

access to information.

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© Acando AB

.

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© Acando AB

Since information is power,

such innovations are often met

with scepticism and fear.

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© Acando AB

But we must try to overcome

our scepticism and fears by

learning to see the value these

innovations bring.

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© Acando AB

We Must Learn To Look Beyond Obvious

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© Acando AB

RSS feeds

& readers

Social

Bookmarking

Sharing

websites Instant

Messaging

Wikis

Social Networks

Micro-blogging

Blogs

We Must Learn To See The Tools

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© Acando AB

Share information

and experiences

with others

Consume relevant

information from

sources you trust

Share any

Information you

find with others

Share photos

with others

Communicate

spontaneously

and direct with

others

Contribute to

and use

collective

intelligence

Find and connect

with other people

Communicate

quick and informally

with others

We Must See The Needs They Adress

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© Acando AB

As individuals, many of us

are already using these

tools to enrich and simplify

our (social) lives.

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At work the mantra is“Communication. Communication.

Communication.”

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The world is now flat.organization

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Today, project teams use amazing web tools

anywhere in the world.to work together from

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It’s a whole new paradigm.

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© Acando AB

Our question today:

How can an organization

improve collaboration with

these simple and social tools?

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© Acando AB

If HP knew what HP knows, we

would be three times as profitable.

Lew PlattFormer CEO of Hewlett-Packard

“”

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© Acando AB

1.0

E-mailStatic WebsitesDiscussion forumsInstant MessagingChat Rooms

One-way & broad 2.0

BlogsWikisRSS MashupsPod- & webcastsSocial NetworksSocial BookmarkingFolksonomies

Simple & social

Dynamic WebsitesPortalsCommunitiesAgentsVIdeo ConferencingWeb servicesCollaborative filteringVOIP

Dynamic & interactive1.X

How the Web Has Evolved

Based on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated

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© Acando AB

Mostly Read-Only Widly Read-Write

250 000 sites 80 000 000 sites

Collective

Intelligence

1996 2006

45 million users worldwide 1+ billion users worldwide

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© Acando AB

All business are media businesses,

because whatever else they do, all

businesses rely on the managing of

information for two audiences -

employees and the world.

Clay Shirky“Here Comes Everybody: The Power of Organizing

Without Organizations”

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© Acando AB

The Collaboration Challenge

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What Do We Mean With Collaboration?

Goal

Communication Interaction Collaboration

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Co

mm

un

ica

tio

n-

Ce

ntr

icOne-to-One One-to-Many Many-to-Many

Co

nte

nt-

Ce

ntr

ic

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© Acando AB

E-mail is Being Mis/Overused

● Overuse and inappropriate use

● No structure or control

● Lock-in of key information

● Key information leaves

organization

● Information overload

● Enormous volumes of content

Many-to-Many

Co

nte

nt-

Ce

ntr

ic

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© Acando AB

Workflow Systems Don’t Fit All Tasks or Users

● Does not fit user's workstyles

● Not supporting knowledge work

● Over-focus on approval

● Usually complex and requires

education

● Licenses not available for all

Many-to-Many

Co

nte

nt-

Ce

ntr

ic

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© Acando AB

Portals Are Not Personal

● Mainly one-way communication

● Everyone cannot contribute

● Role needs <> individual needs

● One “truth” how to organize

information

● Tools and content in focus, not

people

One-to-Many

Co

nte

nt-

Ce

ntr

ic

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© Acando AB

Key Ingredients for

Successful Collaboration

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© Acando AB

Collaborative Culture

Consensus-driven

Informal

Fear of making mistakes Trial-and-error

Command-and-control

Formal

Hero-culture Mentoring-culture

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© Acando AB

Easy to usePeople are

visible

Universally

accessible Informal &

spontaneous

Fits

Different

needs

Encourages

contribution

Fits my

work-style

Truly Collaborative Tools

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© Acando AB

Collaborative Awareness

Me 1.0 Me 2.0

I interact with

others when I

have the time

I only use

e-mail

I occationally

update myself

I interact with

others regularly

and self-initiated

I use

multiple

tools

I have

ambient

awareness

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© Acando AB

What About

Knowledge Management?

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© Acando AB

The “Rules” of Business Are Changing

Knowledge-based

Structure-based

The basis of the

operation is the

structure of the

activities.

The basis of the

operation is the

knowledge of

individuals.

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© Acando AB

The Knowledge Management Problem

●Knowledge is often stored in private

notebooks and in peoples heads

(tacit knowledge)

●Knowledge is typically exchanged

ad hoc and informally person-to-

person

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© Acando AB

The Problem with Knowledge Management version 1.0

●Really not about people

●Knowledge treated as

a separate "thing"

●Knowledge management

seen as a separate act

●No return on contributions

●Does not blend with human

nature

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© Acando AB

●Simple and social tools enable a convenient and user-driven way to

capture tacit knowledge and build collective intelligence

●Blogs and wikis are the 21st Century‟s notebooks and social networks are

the water coolers

What Web 2.0 Brings to Knowledge Management

BlogsWikis

Social Network

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© Acando AB

PART IITools, Technologies

and their uses

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© Acando AB

Enterprise 2.0 is the use of emergent

social software platforms within

companies, or between companies

and their partners or customers.

Andrew McAfeeAssociate Professor, Harward Business School

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© Acando AB

How Web 2.0 is Penetrating the Enterprise

Wikis

RSS

Blogs 45%

43%

35%

IDC, “Quick Look Survey”, February 2007

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© Acando AB

How Enterprises Are Using Web 2.0

The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007

Interfacing with

partners &

suppliers

Interfacing

with customers

Internal

collaboration 75%

70%

51%

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© Acando AB

Being dismissive of blogs and wikis

because of how they are most of-ten

used, and talked about, today is a

mistake. What is important is how

they could be used.

The Gilbane Report Vol 12 no 10, 2005

"Blogs & Wikis: Technologies for Enterprise Applications?"

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© Acando AB

Team

OfficeBusiness

Unit

Project

Enterprise

Community

of Practice

FriendsCommunity

of Interest

We Need Many Different Spaces for Collaboration

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© Acando AB

Key Tools & Technologies

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© Acando AB

ENTERPRISE WIKIS

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© Acando AB

Collective Editing Made Easy

Get notified

Discuss

View history

Structure by linking

Edit without

approval

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© Acando AB

WIKI

PAGE

How to Edit a Wiki

1. Check if subject exists

2. Exists = continue to next step

Does not exist = create a new

page

3. Edit the page

4. Save Previous versions

Edit

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© Acando AB

Why Enterprise Wikis?

●Captures business information that otherwise would float around in

emails

●Easy to access and find information as the wiki is web-based and

provides search

●Easy and fast to edit thanks to simple interface and flexible format

●Easy to fix mistakes thanks to versioning and audit trail of unstructured

content

Anyone can contribute!

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© Acando AB

Examples of Enterprise Uses

●Knowledge bases with corporate “how-to‟s”, information for new

employees, practical information

●Requirements management for capturing, negotiating and agreeing on

requirements

●Capturing "intelligence" such as competitor and industry activities and

consumer trends

●R&D quickly capture bookmarks and commentary on topics. write up

research proposals, notes, and experiments

●Corporate glossaries such as product terminology

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© Acando AB

The decision to embrace wikis is part

of a changing ethic at the department,

from a „need to know culture‟ to a

„need to share culture‟.

Eric M. JohnsonOffice of eDiplomacy, US State Department

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© Acando AB

ENTERPRISE SOCIAL NETWORKS

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© Acando AB

What is Social Networking?

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© Acando AB

The social network put all that we

were doing into context.

Richard DennisonIntranet and channel strategy manager at BT

“ ”

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© Acando AB

Why Enterprise Social Networks?

●A shared social space for people who are apart in time and/or space

●Easy to find people to connect, communicate with and get to know them

●Rapid distribution of relevant and informal information person-to-network

●Build relationships across boundaries (organizational, geographic…)

●Provides a context for knowledge exchange

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© Acando AB

Social Networks Enable More and Broader Interaction

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© Acando AB

Key Features – Examples

Find & connect with peopleDescribe who you are in a profile

Share contentTag your own and other people‟s content

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© Acando AB

Key Features – Examples

See network activities Participate in groups

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© Acando AB

Visits & Views Downloads

Favourites

Tags

Social

Bookmarks

Editorial Selection

Embeds

Links

User Activities Brings Valuable Content to the Surface

Shares

Comments

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© Acando AB

The Long Tail of Content Use

Usage rate

Total amount of content

1-5% above ”the water line”

Still findable and accessible,

but filtered out

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© Acando AB

Social Tools Encouraging Disruptive Thinking at BT

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© Acando AB© Acando AB

Collaboration in Practice

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© Acando AB

Case Study: Team Collaboration

• Share ideas, opinions, experiences, news

• Distribute agendas and meeting minutesBlog

• Information to iroduce new coworkers

• Keep history of sales activities

• Use as knowledge baseWiki

• Collaborate on document deliverables

• Share presentations, documents, articles

• Store templates, resources, reference cases File Share

• Quick questions and statuscheckups

• Real-time conversations 1-to-1 or M-to-MIM

• Internal virtual meetings

• External virtual meetings

Web Conferencing

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© Acando AB

PART IIIApproaching Web 2.0 at Work

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© Acando AB100

Reactive• Collaboration

choked or cut down

Managed• Collaboration

allowed to grow

Proactive• Collaboration

nurtured and cultivated

http://www.flickr.com/photos/jam343/1703693/sizes/o/

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© Acando AB

Realize that Enterprise Web 2.0 is

unavoidable. Begin planning how to

deploy effective Web 2.0 capabilities

for maximum business value.

Anthony BradleyGartner