MRbecausetheclientthinksit’scool?

YES

Distractthemwithsomethingshiny!

NO:MRbecauseit’stherightwaytotellthebrandmessageor

story.

Istheenvironment/sceneryaprimarycharacterinthestory?

NO

IsyourcampaigninformaAonal?(Example:audienceismeantto

tryaproductorideaout.)

YES

ConsiderAR(stand-aloneapps,Ae-inwithexisAngapps/

networks).

NO

ConsidertradiAonalvideo.

YES

Doesyourstoryhaveanimmersiveplotorstructure?

YES

WillyouraudiencegivetheirundividedaPenAonformore

thanafewminutes?

YES

DotheaudiencemembersyouwanttoreacheitherhaveVRheadsetsalreadyorareyou

givingthemaccesstoheadsets?

YES

ConsiderVR.

NO

Consider360-degreevideo.

NO

Consider360-degreevideo.

NO

Doesyourcampaignorstoryrequirevideoforgoodstorytellingreasons?

YES

ConsidertradiAonalvideo.

NO

Youprobablydon’tneedMRforyourcampaign.

Should You Use Mixed Reality�For Your Next Campaign?�