When should you use Virtual Reality, Augmented Reality and 360-degree video?
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MR because the client thinks it’s cool? YES Distract them with something shiny! NO: MR because it’s the right way to tell the brand message or story. Is the environment/ scenery a primary character in the story? NO Is your campaign informaAonal? (Example: audience is meant to try a product or idea out.) YES Consider AR (stand-alone apps, Ae-in with exisAng apps/ networks). NO Consider tradiAonal video. YES Does your story have an immersive plot or structure? YES Will your audience give their undivided aPenAon for more than a few minutes? YES Do the audience members you want to reach either have VR headsets already or are you giving them access to headsets? YES Consider VR. NO Consider 360-degree video. NO Consider 360-degree video. NO Does your campaign or story require video for good storytelling reasons? YES Consider tradiAonal video. NO You probably don’t need MR for your campaign. Should You Use Mixed Reality For Your Next Campaign?
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Transcript of When should you use Virtual Reality, Augmented Reality and 360-degree video?
MRbecausetheclientthinksit’scool?
YES
Distractthemwithsomethingshiny!
NO:MRbecauseit’stherightwaytotellthebrandmessageor
story.
Istheenvironment/sceneryaprimarycharacterinthestory?
NO
IsyourcampaigninformaAonal?(Example:audienceismeantto
tryaproductorideaout.)
YES
ConsiderAR(stand-aloneapps,Ae-inwithexisAngapps/
networks).
NO
ConsidertradiAonalvideo.
YES
Doesyourstoryhaveanimmersiveplotorstructure?
YES
WillyouraudiencegivetheirundividedaPenAonformore
thanafewminutes?
YES
DotheaudiencemembersyouwanttoreacheitherhaveVRheadsetsalreadyorareyou
givingthemaccesstoheadsets?
YES
ConsiderVR.
NO
Consider360-degreevideo.
NO
Consider360-degreevideo.
NO
Doesyourcampaignorstoryrequirevideoforgoodstorytellingreasons?
YES
ConsidertradiAonalvideo.
NO
Youprobablydon’tneedMRforyourcampaign.
Should You Use Mixed Reality�For Your Next Campaign?�
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