Enrich life with Augmented Reality UI of the Future What is Augmented Reality? z Reality Virtual...
Transcript of Enrich life with Augmented Reality UI of the Future What is Augmented Reality? z Reality Virtual...
Enrich life with Augmented Reality – UI of the Future Sudhanshu Kapoor – metaio GmbH 21.06.2012, Taipei
• The Only dedicated AR provider to serve the complete AR value chain
• Very strong Patent & IP Portfolio
• 12 years experience in professional AR development
• 85+ people working in Germany (HQ) and the USA
• 500+ B2B customers worldwide
• Most advanced AR toolkit “metaio SDK” for developers
• Most advanced AR consumer platform “junaio”
• More than 10,000 active developers across the world
WHO ARE WE?
2
So, What is Augmented Reality?
z
Reality Augmented Reality Virtual Reality
• By definition, Augmented Reality means augmenting the real world with digital information
• AR s potential has been succesfully realized in numerous domains such as mobile, web, PC, industrial, automobile, medical, millitary....
• Gartner mentioned „Augmented Reality“ as one of the disruptive technologies of our times
Our Vision
Making the Digital a Natural Experience
• All Digital should be easily accessible via the real world – simple, robust and touchable
Two major trends are emerging:
• Reality becomes more and more digitally enhanced
(ie. digital signage/ digital POS systems/ shopping….)
• The Digital World tries to become more natural again (i.e. success of the iPhone/ Multitouch/
Kindle… )
• By 2014, Every Smartphone will have Augmented Reality!!
real
world
virtual
world
Reality-Virtuality-Continuum
Augmented
Reality
metaio Confidential 9
Reality of Augmented Reality
10 0.0
500.0
1000.0
1500.0
2000.0
2500.0
3000.0
3500.0
2010 2011 2012 2013 2014 2015 2016
(US
$ M
illio
ns)
Mobile, In-App Advertising
Mobile, In App Purchase
Mobile, Paid Applications
Handheld AR Games
Source: ABI Research Mobile Augmented Reality
http://www.abiresearch.com/press/3614
Huge interest among users
Huge market potential
LEGO Digital Box (Point of Sale)
• Installed in all LEGO brand stores
worldwide
• Let consumers view the virtually
constructed and fully animated
LEGO product by holding the
package up to the DIGITAL BOX
• Higher brand experience and sales
per customer
http://www.youtube.com/watch?v=lGESjR1nbg8
See how this works the LEGO store! 12
Useful Augmented Reality
http://www.youtube.com/watch?v=DMg4UUCaQdw
Augmented Reality Apps Everywhere
http://www.youtube.com/watch?v=-24ySXEMq1U&feature=player_profilepage
Customers include:
• Axel Springer, Gruner + Jahr,
• Burda, Süddeutscher Verlag…
More than 10 million copies of AR
enhanced magazines are printed
every month in Germany!! How Germany’s most popular science magazine is using AR!
http://www.youtube.com/weltderwunderadsales#p/f/3/KZS1Q3I0a9Q
AR Enhanced Print Media (Mobile AR)
metaio Creator
http://www.youtube.com/watch?v=gVulEbDd59I
• Innovative interface
• Fun interactions
• Intuitive experience
• Instant access
• Flexible channel design
The most Intuitive mobile AR browser
18 “junaio - the first AR browser with JavaScript and HTML5 enabling gaming mechanics and a whole
new level of interactivity.”
“junaio is fast, responsive and feels ‘light on the hands’. Point, slide and it’s there.”
junaio 4.0, Launching in
end-of-June!!
Thank you for your Attention
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Visit us on insideAR 2012 on 1st and 2nd October in Munich
October 1-2
Munich, Germany
www.metaio.com
Phone (EMEA): +49-89-5480-198-0
Phone (US): +1-415-814-3376
http://www.youtube.com/user/metaioAR
http://www.flickr.com/photos/metaio/
http://augmentedblog.wordpress.com/
@twitt_AR
http://www.facebook.com/metaio
http://twitter.com/#!/twitt_AR
metaio Mobile SDK Success Mobile SDK
Most successful AR toolkit metaio Mobile SDK
with 1,000+ developers
Free commercial version available for iOS and
Android
3D Engine included + supporting Unity
200 Apps published
junaio
Largest AR Delivery Platform in the Cloud
(10,000+ Developers)
Free to use
New API based on HTML and JavaScript
Upload your content once – run on iOS and
Android automatically
Reach millions of AR users through junaio AR
Browser
Custom branding for your own app using the
junaio Plugin
Success Numbers / Key Facts
10,000
1,000
200
Software
Downloads
Active
Developers
Published
Applications
• Some products are explained in more details on the following slides
• For a full overview see http://www.metaio.com/software/
metaio Products
metaio Confidential