What's your zing?

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Transcript of What's your zing?

This is a “What’s-your-Zing?”

Presentation

by Brand TherapistMary van de Wiel (Call me Van)

Online Branding Expertzingyourbrand.com // blahtozingsummit.com

Is your branddoing everything

you want (and need)it to do?

How’s your “relationship”with your brand?

Here, take this relationship quiz:

Is your brand behaving? Are you having FUN with your brand? Is your brand wildly irresistible?

(OK. How did you score? Be honest!)

The world is different today.If you want to STAND OUT,

your brand needs ZING.

No question about it.

But the million dollarquestion is HOW?

How do I createan irresistible brand?

You take on the role ofQuintessential

Brand Agent/Provocateur.

Tap into your ZING.

And when you do, it’ll transform your business and your bottom line.

OK. Here’s what we’re going to look at:

• Why ZING matters • Why and how to tap into your Zing • How it will give you a leg up in this economy• Meet the Masters of Zing @Brand Reinvention Summit Oct 1-2

OK. Why shouldI care about Zing?

It’s one of the quickest waysfor others to recognize you and

your brand.

However,there’s a catch.

First, you have to recognize yourself (and your brand).

Yeah, BUT what is “zing”?

n. – zing (i) that exquisite, irresistiblepart of every entrepreneur CEO that needs to be identified, captured, articulated and expressed in your brand

v. – to zing your brand. (iii) a provoca-tive way of doing business in this econ-omy; a new paradigm shift in building a thriving business for the 21C.

Why tap into your Zing? OK. Let’s talk BENEFITS…

Noº 1 It powers up your credibility factor. Noº 2 You’re seen as an industry expert. Noº 3 You land more clients. Noº 4 And, ultimately, it impact yourbottom line.

(Yes – I want that!)

n.– zing factor (iv) an unmistakable quality an individual or entityembodies in order to naturally attract clients, resonate with people, capture attention, turn heads; also, acts like a natural magnet.

Recognizing your Zing Factor is going to help you connect with people (aka clients, customers and buyers).

n. – master of zing (iv) a person who zings; also, one who steps up to the plate; steps into their brand; stakes out their territory; owns theirbrilliance.

(You get the idea)

Want to meet 10 Masters of Zingon Oct 1 & 2?

Sign up (for FREE) atwww.BlahToZingSummit.com

Drum roll please...

Meet 10 Masters ready to help yourevitalize, re-energize and rethink your brand.

SIMON SINEKStartwithwhy.com

TOPIC: WHY YOU DO WHAT YOU DO:

Simon wakes up every day to inspirepeople to do the things that inspire them.You’ll love this big picture thinker andauthor of “Start With Why”.

ANITA CAMPBELLSmallbiztrends.com

TOPIC: Brand Personality:

Anita loves small business! You’ll discov-er how to be more spontaneous in your brand, let your true self come through (scary, I know), and connect personally online – more often.

KAIRA ROUDAKairarouda.com

TOPIC: Putting the Real You in Your Business:

Kaira says “this is the decade of theentrepreneur and there’s never been a more level playing field, so get out there and put the REAL YOU back in your business.”

LIZ TAYLORWow-at-work.com

TOPIC Creativity: Why Your Right Brain is the More Provocative Side:

Liz says “Business today needs creative thinking like never before. It’s a new para-digm shift going on and it’s certainly going to take a lot of left brain people out of their comfort zone!”

Nick Morgan, Ph.DPublicwords.com

TOPIC: The Art of Rethinking Com-munication:

Nick says everyone has two conversa-tions going on simultaneously. “The first is verbal. The second is non-verbal and it’s the clues your body language is giving out.” Learn how to pay attention to both.

MARY VAN DE WIEL [Yours truly!]Zingyourbrand.comMaryvandewiel.com

TOPIC: The Art of Zing:

Zing is about fun. Brands don’t like being boring, bland, apologeticand they hate sitting in the back seat.Hey, when’s the last time you had fun with your brand?

NINA L. KAUFMAN, ESQ.Askthebusinesslaywer.com

TOPIC: Risky Business:

Nina is the one self-described wet blan-ket on the speaker roster because as an attorney, it’s her job to keep entrepre-neurs and brand agent/provocateurs out of trouble.

MELANI WARDMelaniward.com

TOPIC: Going with the Flow:

Melanie knows a lot about tapping into your “Irresistibility Factor” so you attract more clients and make a splash in your industry.

DIANNE LEGROSpeakingsuccessinternational.com

TOPIC: Skyrocket your Influence and your Profits:

Diane will show you how to focus on be-ing PRESENT when speaking in public. And she offers creative and surprising ways to deal with every kind of fear – imaginable!

KIM DEYOUNGMetromom.com

TOPIC: This Girl is Living Proof:

Kim is by nature, totally left brain. But ever since she allowed the right side of her brain to run her business, it’s taken off. She’ll give you a peek inside the brain of a Brand Agent/Provocateur.

So here’s the bottom line.

Want to reinvent your brand? Start with getting your head around WHO you are!

When you tap into your ZING, that’s when you’ll see your business and

your bottom line transform!

Will you join us?BRAND REINVENTION SUMMIT

OCT 1-2 2009Sign up. It’s free!

www.blahtozingsummit.com