SA’s Pop stat of 50, 586 767

+2% growth per year

Youth Unemployment (15-24) 48.2%

Lifestyle costs -Education -Food (R95,183 per yr

average household spend in SA)

Key Agriculture challenges -Land Reform-Drought

Challenges facing SA

Background WYP

WYP was created out of a Hackathon / trade transparency initiative sponsored by the DFID & RLabs

Profile of WYP

Competition

29mil Mobile users in SA 8.5mil internet users 9.3mil Mxit users

There are many Price checking apps on the market(android & non featured)

• Social Responsibility/Enterprise/Educational• Few downloadable content/social sharing

What is our unique offering? MVP revisited Added BOOsters

Why WYP is not cant just be price checking device (viability)

Testing WYP

innovation

Perceived Competitors Long-term Revenue streams

Feasibility

B2B B2C C2B C2C

Desirability

Making app attractive and user friendly across all platforms

“An interdependent, New Market!”

Mobile App Website

Mxit Whatsyourprice.co.za Clear calls to actions Team Mascot Comment on pricing within

specified parameters Food/Fashion/Tech/Airtime

Access Mula to purchase special deals within listed categories

Responsible trade of goods (*imei/serial no) Bigger saves on group purchases

(*Tag friends into deals) Listed as a local

Buyer/Seller(*better terms) Educational feature video content

explaining complicated interest terms

A budgeting tool to work out Interest paid

Gameification, reward buttons for tracking purchases

Social Sharing

Educational content

Allowing user to make informed decisions on spending(*unsecured debt)

Enhanced logo design & mascot

Social sharing*Facebook ,Twitter, Google+

Updates on industry related events & other social enterprises

Groupon purchases for Deals

Google Adwords/Analytics SEM SEO

Infographic tool to illustrate spending patterns over a period

Iterations

Payoffs for the User Payoffs for WYP Payoffs for Business sector Payoffs for the Environment

Value added through WYP