Increasing customer engagement using the latest enhanced messaging strategy

Messaging Unlimited

The Best Kept Secret In Mobile

The Customer Engagement Experts

The best kept secret in mobile isn't on your phone

It’s not in the cloud

It’s not on a mobile app

It's in your desktop browser

You know, on your PCOnline!Working!Reading Blogs!RSS Feeds!Paying Bills!Shopping!Looking for stuff!Creative!Heavy Lifting!GSD!

GSD

Over 50% of the time

70% If you include tablets

What’s the link between your PC’s browser and the outside world?

On your mobile phone

Getting all of the things you find online out into the real world where you can use them.

Missing from nearly every website

One action many resultsDirect link to the app I found!

Interaction with review site!

Brand recall!

Capture, confirm consumer data !

Drive mobile web traffic!

Opt in for future communication!

Execute sweepstakes!

Create opt-in opportunity!

Deliver product, retail info, coupon!

Capture votes survey data!

Parking Stress

No Stress

Think of SMS as a handshake

Truly Mobile

We've been busy begging mobile users to interact with us

*Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m.ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to www.skgetaway.com.

Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself” are registered trademarks of Smoothie King Franchises, Inc.

*

Mobile Engagement

Starts where we spend over 50% of our digital time

SMSThe most used app on your mobile phone

90% of text messages are read within 3 minutes of delivery!!

91% of adults have their mobile phone within arms reach 24/7!!

50% of adults surveyed have received text messages from retailers and made a purchase as a result!!

There are more mobile devices than TVs and computers combined !

Get Digits

Get DigitsLanding pages!

On contact forms!

On your Facebook page!

In banner ads!

With customer service!

Everywhere else!

Mobile Short Codes!

QR Codes

Opt-inBusinesses can share mobile content to go including, app downloads, video files, audio files, podcasts, live streaming and capture opt-ins using thank you messages.!

Share

Customers click the Send-2-Phone button on your website, concise text messages including business information, maps and specials are instantly shared via SMS, 10 digit numbers, Toll-Free Numbers and 5 digit Short codes!

KeywordsText a keyword like “join” to unique toll-free number we provide. Include your keyword in advertising, point-of-purchase materials, marketing materials.

SendPhone How it works

SendPhone How it works

AdsCapture mobile numbers directly in banner ads to instantly share content, app download links, videos custom mobile content and more

SocialOpt-in directly from your Facebook page. Customers only need to supply their mobile phone number and can opt in for future SMS and MMS messages.!

Sweepstakes &

Polls

Potential customers participate in a sweepstakes or poll via text message and opt in for additional information. Customer service interaction!

Mobile EngagementGet Digits Everywhere, build your list!

Share useful content, links, downloads, offers!

Say thank you, opt in for future offers!

Mobile Focus, it’s the closest medium to retail!

Use Social Media to Facilitate Discovery!

2 way messaging and toll free numbers, click to call!

Treat that list like gold, grow it over time, be consistent!

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Thank YouWhat customers take with them