Post on 10-Jun-2020
What is the largest social
media platform?
Who are the founders of
Pinterest and what year was it
launched?
Ben Silbermann, Paul Sciarra and Evan
Sharp, and launched in 2010.
Who currently owns Instagram?
What social network dominates
the professional social network
segment?
Who founded Tumblr in
2007?
David Park
What 7 post types currently are
available to display in Tumblr?
1.) Text 2.) Photos 3.) Quotes 4.) Links 5.)
Chat 6.) Audio 7.) Video
Why is using social media so
important today for businesses?
It’s the “Next Big Thing;” It will increase
your brand recognition and brand loyalty.
What is one challenge of social
media tactics for businesses?
Social media marketers say competing with
other brands for the attention of social media
influencers is one of their top challenges.
What is the idea or concept of
“Market Psychology”
“Market Psychology” is the overall feeling
among market participants that impels them
to buy or sell. For this reason, an upward --
or bullish -- trend is associated with feelings
of positive expectations expressed by
optimism and hopefulness”
As of early 2016, who has the
most Twitter followers?
Katy Perry with over 80 million followers.
In a nutshell, what is Reddit?
Reddit is an entertainment, social networking
and news website where registered
community members can submit content,
such as text posts or direct links, making it
essentially an online bulletin board system.
In a nutshell, what is Yahoo!
Answers?
Yahoo! Answers (formerly known as Yahoo! Q &
A) is a community-driven question and answer
website or a knowledge market launched by Yahoo!
on June 28, 2005 that allows users to both submit
questions to be answered and answer questions
asked by other users.
In a nutshell, what is Youtube?
Youtube is a video-sharing website that now
operates as one of Google’s subsidiaries. It
allows users to upload, view and share videos
and other content such as video blogging.
What are 4 examples of
direct mail?
Credit card offers, letters, catalogues, post
cards, etc.
What age demographic and sex
does Reddit currently attract?
Reddit currently attracts 18 to 30 year-olds,
most of which are males.
What is the name of the
university where the founders of
Reddit attended?
The University of Virginia
Who are the three
founders of Youtube?
Chad Hurley, Steve Chen and Jawed Karim
Who were the three founders of
Instagram?
Kevin Systrom and Mike Krieger
What are three primary
goals of a Social Media
Marketing Campaign?
1.) Building & Strengthening your Brand
2.) Driving Conversions
3.) Increasing & Monitoring your Presence
What is one of the most
important components of Social
Media Marketing (SMM)?
One of the key components of SMM is
Social Media Optimization (SMO). Just like
search engine optimization (SEO), SMO is a
strategy for drawing new and unique visitors
to a website.
What is Search Engine
Optimization (SEO)?
SEO is a marketing discipline focused on
growing visibility in organic (non-paid)
search engine results. SEO encompasses both
the technical and creative elements required
to improve rankings, driving traffic, and
increase awareness in search engines.
Name 6 Linkedin Business
Marketing Tips
1.) Connect with Everyone
2.) Customize your Websites
3.) Be Compelling
4.) Recommend others
5.) Join Targeted Groups
6.) Add your Company Profile
What are 4 good ideas that will
help to better market your
business on Reddit?
1.) Post visual content such as images and videos
relevant to sub-reddits
2.) Write a useful blog post
3.) Find a subreddit that relates to your business
4.) Post content other than your own
What are three solid ideas that
you can do using Google+ to
promote your business?
1.) Add photos and videos of the business location,
your products and happy customers.
2.) Create incentives for customers to provide
reviews.
3.) Engage with prospective and current customers
by interacting with them and posting fresh content
on Google+.
What are 8 solid Marketing
Tips to help promote your
brand and gain followers on
Instagram?
1.) Build a community around an actionable hashtag.
2.) Partner with a good cause that supports your brand’s values.
3.) Relate to your followers while staying relevant to your brand
4.) DON’T over post!
5.) Utilize all of the tools Instagram has to offer
6.) Get inspiration from others
7.) Showcase beautiful experiences relevant to your brand
8.) Interact with others on Instagram to grow your following.
Before marketing any product or
service online via social media,
what is the first thing you need
to understand?
Before marketing any product or service online, you
need to first understand your target market's
decision chain. This will help you in discovering
what is important to them, after which, you can
make the right offer. Therefore, you should focus
your efforts on educating them about the value they
will get from the product or service.
What is 3 online social media
marketing trends that will
probably dominate in 2016-2017?
1.) Mobile will overpower desktop
2.) App indexing will increase involvement of apps
3.) Video will dominate
What are three social media
marketing strategies that will
influence your ecommerce lead?
1.) Choose the best social platform for your organization
and target your customers accordingly.
2.) Make your social media pages more engaging and
regularly updated.
3.) Build stronger relationships with your targeted
customers through customer engagement.
An example of content
marketing is blogging. Why is
would this be so important for
the a business today?
Content Marketing is so popular because businesses
understand the value in good content. However, it can
sometimes be difficult finding the best way to create that
content. If you love writing you'll probably be able to come
up with some great ideas for content you know your readers
will love. However you do need to come up with a regular
stream of ideas to really reap the rewards from this process
Upon launching a social media
marketing campaign for your
business, what two things do you
need to determine first?
1.) What are your business goals?
2.) What are your business objectives? (You can’t implement a marketing plan without knowing those two things first)
What are the “10 laws” of Social
Media Marketing?
1.) The law of listening
2.) The law of focus
3.) The law of quality
4.) The law of patience
5.) The law of compounding
6.) The law of influence
7.) The law of value
8.) The law of acknowledgement
9.) The law of accessibility
10.) The law of reciprocity
What are 7 social media
marketing tips that “experts”
usually won’t share with you?
1.) Start Right
2.) Have Perspective
3.) Don’t Make Excuses
4.) Be Unconventional
5.) Set Yourself Up For Success
6.) Be Original
7.) Measure the Right Things
According to Forbes Magazine,
what will the top 7 social media
marketing trends be that should
dominate 2016 and 2017?
1.) In-the-moment updates will dominate (i.e. live broadcast)
2.) Buy buttons will take over (i.e. Facebook & Pinterest)
3.) In-app functionality will diversify and spread
4.) New publication options will be available (i.e. Facebook’s Instant Articles)
5.) User privacy concerns will hit an all-time high (i.e. Ashley Madison hack)
6.) Competition for organic visibility will increase
7.) Fewer small platforms will emerge
As of 2016, out of the
estimated 7.2 billion people on
earth, how many are involved
with social media?
Because social media is increasing an at
incredible pace, companies have begin
utilizing metrics to track the effectiveness
of their social media campaigns, what are
4 important ones to become familiar with?
1.) Conversion Rate
2.) Amplification Rate
3.) Applause Rate
4.) Economic Value
In terms of common metrics (analytics)
that companies use to measure the
effectiveness of their SMM campaigns,
how is a conversion rate calculated?
Conversion Rate =
# of audience comments (or replies) per post
In terms of common metrics (analytics)
that companies use to measure the
effectiveness of their SMM campaigns,
how is an amplification rate calculated?
Amplification Rate On Twitter: = # of Retweets Per Tweet
On Facebook / Google+ = # of shares per post
On Youtube / blog = # of share clicks per post (or video)
In terms of common metrics
(analytics) that companies use to
measure the effectiveness of their
SMM campaigns, how is an applause
rate calculated?
Applause Rate On Twitter: = # of Favorite Clicks Per Post
On Facebook = # of Likes Per Post
Google+ = # of +1s Per Post
On a blog / Youtube = # of +1s and Likes Per Post (or video)
In terms of common metrics
(analytics) that companies use to
measure the effectiveness of their
SMM campaigns, how is economic
value calculated?
Economic Value = Sum of Shot and long Term Revenue and Cost Savings
What is the “3-step process” to
measuring your Social Media
Return on Investment (ROI)?
3 step-process to measuring ROI
1.) Decide which metrics are important
2.) Measure the metrics
3.) Check your results against your goals
What are 5 interesting social
media marketing stats as of 2016
according to Social Media
Marketing Today?
1.) People share content 49% more on weekdays than on weekends.
2.) On average, social media accounts for 11% of digital marketing
spending.
3.) 78% of adult internet users in the US are now active on at least one
social network, up from 67% in 2012.
4.) More than 70% of users expect to hear back from the brand they’re
interacting with on Twitter, and 53% want a response within the hour.
5.) 49% of people say they share online content with friends, family or
co-workers at least weekly.
As of 2016, approximately how
many users does Linkedin have
world wide?
As of January 2016, Linkedin has
over 400 million users.
What are 5 social media marketing
pitfalls made by businesses that
you must avoid?
1.) Using a hashtag without first properly researching the
background behind the hashtag.
2.) Poorly relating or being insensitive to holidays.
3.) Using images without fully knowing their source and meaning.
4.) Failing to respond and resolve customer feedback from their
social media platforms.
5.) Leveraging your social media platform only to push your
products or services down their follower’s throats.
If your business decides to use
Instagram as a social media
marketing platform, what are 7
unwritten rules to remember?
1.) Don’t tag every individual word.
2.) Avoid stringing along too many words together
3.) Don’t over describe your post afterwards with additional
hashtag words.
4.) Don’t beg for followers.
5.) Do not ‘like’ every photo or every of your followers photos.
6.) Don’t use hashtags unless they are used meaningfully and
discerningly.
In terms of your marketing cost
utilizing SMM, what is the
greatest benefit besides obviously
targeting your audience and
developing your brand?
Use of social media (an account) by a
company to feature their brand is free.
When using Reddit to feature your
brand, it’s important to remember
that ‘Redditors’ will push back on
spam. What are 3 tips to keep your
account in good graces?
1.) Research first and take time to find the most relevant subreddits for
your business.
2.) Give people what they want by answering questions so that you can
add value to the community.
3.) Don’t jump in and start submitting content without getting a sense
of the community etiquette. In other words, you must listen and learn.
Currently, the share or marketing
budgets spent on social media is
11%. According to the CMO Survey,
what is that percentage projected to
be in 2020?
It is expected to more than double from
around 11% today to 24% by 2020.
In a nutshell, what is market
psychology?
Market psychology is the overall feeling among
market participants that impels them to buy or sell.
For example, in an upward trend, this is associated
with feelings of positive expectations that’s
expressed by optimism and hopefulness.
What is Google Analytics and how
can it help you during your Social
Media Campaign?
Google Analytics is a useful instrument for finding
which channels affected your endorsers and purchasers.
It’s capabilities include making custom reports,
annotations to keep continuous records of your
promotion and web outline activities. It also includes
propelled fragments to break down guest information.
In what ways does Linkedin work
for it’s users?
Just like other networking sites, Linkedin works on the
concept that contacts can lead to even m ore contacts.
People simply sign up and create a profile page
containing details that they want it to contain. After
this, users can link their accounts with other individuals
they ma know. Linkedin has a feature that allows its
users to search through their email contact lists and like
them if they are subscribed to the site.
What are 5 laws of Social Media
Marketing?
1.) Focus
2.) Listening
3.) Patience
4.) Quality
5.) Compounding
Name 4 different types of
marketing?
1.) Internet Marketing
2.) Social Media Marketing
3.) Advertising
4.) Guerilla Marketing
What are 5 tips for reputation
management of your company
through social media?
1.) Monitor your company’s social media reputation
2.) Develop a social media crises plan
3.) Regularly test your crises plan
4.) Develop and publish an employee social media policy
5.) Provide your employees with social media training
What are 5 things not to do when
using Facebook for your Social
Media Marketing Campaign?
1.) Begging for shares and likes
2.) Posting long-winded status updates
3.) Abusing and misusing #hashtags
4.) Ignoring or delaying responses to comments and notifications
5.) Mistaking Facebook for Twitter
What is Influencer Marketing? (Influence Marketing)
In a nutshell, influencer marketing is a form of marketing
that has emerged from a variety of different practices and
studies where the focus is placed on a specific key individuals
(or types of individuals) rather than the target market as a
whole. It identifies the individuals that have influences over
potential buyers and orients marketing activities around
those influencers.
What type of marketing should you
not use Tumblr for?
You should not rely on Tumblr for real-time
marketing such as you would with Twitter or
Facebook.
According to
business2community.com,what are 6
reasons your (or another company’s)
brand fails at Social Media
Marketing?
1.) Your social media marketing strategy consists of only a Facebook
page. In other words, social media is more than just Facebook. Don’t put
all your eggs in one basket.
2.) Your social media marketing plan doesn’t exists. In other words, there
was no solid plan put into place beforehand.
3.) You’re only measuring success by the number of “Likes.”
4.) You’re not measuring at all. In other words, you’re not looking at
real-time analytics that social media platforms offer.
5.) your social media marketing efforts are not integrated at all.
According to
business2community.com,what are 6
reasons your (or another company’s)
brand fails at Social Media
Marketing?
What is the Digital Millennium
Copyright Act (DMCA) and
what’s its purpose?
The Digital Millennium Copyright Act (DMCA) provides a
safe harbor to online service providers (including Web hosts
and social media sites) so their liability is limited if one of
their users publishes content that is a copyright
infringement. Under DMCA, online service provides must
take down content that could violate a copyright when a
copyright owner sends a take-down request.
What are 5 social media
marketing strategies that your
business should adopt?
1.) Invest in a robust Marketing Automation Software
2.) Don’t just use publishing platforms as a channel through which to
plug your business---leverage your thought and creativity.
3.) Diversify your social media marketing through trying new networks.
4.) Be a curator and not a salesman. In other words, you want to make
sure that your content is appropriately tailored to each platforms
advantages.
5.) Keep your content integrated across platforms of every one of your
marketing channels.
Out of all of the features on
Facebook for personal users, what is
Timeline and what does it show?
The timeline feature consist of pictures, new friends, and
other content that flow smoothly in a wider, double barrel
river on a personal users Facebook account. Like most re-
designs, Timeline was met with mixed criticisms. However,
some people have liked it better than the old wall which
many considered too cramped.
Out of all of the features on
Facebook, name four that can
improve your Facebook
Marketing?
1.) Targeted Product Ads
2.) Multi-Product Ads
3.) Custom Audience tools
4.) Embedding Facebook videos to third-party sites
What are 5 Analytical Tools that can
be used by small or large business to
market better using Twitter?
1.) Twitter Counter
2.) PeerIndex
3.) Tweettails
4.) Twitonomy
5.) Twitter Analytics
What are 3 Twitter Marketing
Features that are great to use for
those marketing a small business?
1.) Twitter Cards
2.) Pinned Tweets
3.) Embedded Tweets
As a matter of corporate policy,
Linkedin doesn’t allow member
accounts from or to be accessed
from what 5 countries?
1.) Cuba
2.) Iran
3.) North Korea
4.) Sudan
5.) Syria
In what city and state of the United
States is Linkedin’s headquarters?
Mountain View, California
What is a subreddit?
In a nutshell, a subreddit is kind of like a niche forum
where there are specific subreddit rules, moderators for
each subreddit, and voting systems for links, self posts,
and comments that depend on the subreddit theme. In
general, each subeddit has a focus and for the most part,
effectively maintains that focus.
Name 4 Features available in Yotube
that can be utilized by small and
large businesses for marketing
purposes?
1.) Youtube Audio Library
2.) Youtube Fan Finder
3.) Associated Website Annotations
4.) InVideo Programming
In order to make your content
successful in Tumblr, what are 3
things to remember to do?
1.) Follow your fans and even share their content.
2.) Design content that will incite an emotional response
from your target audience.
3.) Be wise in choosing your format.
What are 2 things that your social
media campaign can implement in
order to attract and increase your
customer base?
1.) Create customer engagement through contests. For
example, a photo contest where the winner will receive a
prize.
2.) Reward your followers with promo codes that include
discounts on your products or services.
What are two things small business
owners can do as part of their
Social Media Marketing campaign?
1.) Make the most of their feedback
2.) Create content that matters and don’t be afraid to
ask for sales.
What are 5 things that your
company or small business can
do in order to improve your
Facebook Page?
1.) Give your followers a peak behind the scenes
2.) Upload videos directly to Facebook
3.) Handout exclusive offers
4.) Interact with other pages
5.) Hold contests
What are 4 creative things you
can do in order to improve your
brand on social media ?
1.) Implement a live stream video on your page
2.) Share your reviews
3.) Ask for help from your fans who follow you
4.) Be creative and careful with your hashtags
In 2014 and 2015, what were the top
10 social media and networking
sites in order from most popular to
least popular?
1.) Facebook
2.) Twitter
3.) Youtube
4.) Google+
5.) Linkedin
6.) Instagram
7.) Pinterest
8.) Bebo
9.) SocialMik
10.) Hi5
What is one thing you can post on
your social media profile (out of
many) that can help to promote your
business better?
You can create an online digital magazine or
newsletter that is accessible for them to
download from your social media profile.
Name 4 overlooked benefits of
utilizing social media to market
your business?
1.) Helps increase your brands visibility
2.) Facility of tracking your ROI
3.) It’s cost-effectiveness
4.) Being able to find and also engage with you customers.
What’s so special about using
Pinterest to for marketing your
business and brand?
There are many reasons—one being no cost. However,
one special thing about using Pinterest to promote your
business or brand is that it provides a convenient place for
your customers to look for information, products, and
services on specific subject matter that they want and in
researching, they might find your business.
Besides marketing your business,
what are 4 important uses of
social media sites?
1.) For professional use and purposes
2.) For emergency help
3.) To keep in touch and tabs on your friends and family
4.) To share your interests or even your talents
Name three ways that you can
analyze your brand or track your
business success on Twitter?
1.) Recognize your contenders through analytics
2.) Use a fan to follow ratio
3.) Determine your target audience’s activity on social media
sites---especially Twitter
Besides setting your goals and
objectives relative to your social media
marketing strategy, what is another
important consideration to take into
account before starting?
Your advertising budget! In other words, will you pay for
social media marketing upgrades using their site or what
is it you will want to accomplish?
If using a blog in order to promote
your brand via social media, what
would be 5 benefits this would bring
to your company?
1.) It increases awareness of your brand
2.) It connects to new customers
3.) It will make you an expert in your industry
4.) It will drive long-term results
5.) It will increase search engine traffic to your site
What percent of information is
transmitted to your brain visually
and how much faster are visual
images processed in the brain
compared to text?
Researches have compiled many studies that indicate up to
90% of the information transmitted to your brain is
visual. In addition, visual images (such on social media)
are processed almost 60,000 faster in the bran than
regular text.
Social media companies are not
utilizing “chat” features for members
to communicate; how would this
benefit a company?
This would make it possible for the companies customer
service to respond quickly to customer complaints,
inquiries and questions relative to their products or
services thus eliminating the need for telephone service.
What are the names of Reddit’s
two founders?
Steve Huffman and Alexis Ohanian created
Reddit in 2005.
What is the name of the “hit”
movie that was released in 2010
that tells the story about the
creation of Facebook?
“The Social Network” staring Jesse
Eisenberg as Mark Zuckerberg
Where is it that the majority of
Social Media Network companies
and similar “tech start-ups”
establish their company
headquarters?
In Silicon Valley located in northern
California in the United States
There are some steps that business owners
can undertake in order to increase the
potency of their content marketing so
each and every campaign they undertake
are a success. What are 3 steps they can
take to get noticed?
1.) Start a conversation via social media to engage your customers.
2.) Give your audience useful information they’ll appreciate.
3.) Include robust images on your company page that will make
you stand out.
Name one specific challenge that
small businesses find difficult in
designing their social media
marketing campaigns--other than not
setting specific goals and objectives?
Small businesses typically find it challenging to do
the proper research that will allow them to
determine who their target audience is.
Although many marketing executives
publicly declare that utilizing social media for
their business will give you a competitive
advantage, many fail to understand what a
competitive advantage is. What is a
competitive advantage?
In the simplest of terms, a competitive advantage
means that you have an advantage over your
competitors that you have gained through offering your
consumers better value. This could be either through
lower prices or providing greater benefits and services
that justify your higher prices.
In preparing your daily or
weekly updates to your company
profile page via Linkedin, what is
best thing you can do?
Make it short and simple. If you’re longwinded
in your updates, research shows that many
followers will disregard your updates..
According to Forbes magazine, who
is North America’s most sought after
employer due to their successful
social media marketing and “Talent
Brand?”
As of 2016, what are the two
most ‘Liked” videos seen on
Youtube?
1.) PSY – “Gangnam Style” (8.5 million likes)
2.) Ylvis – “The Fox” (What Does The Fox Say?) (3.3 million likes)
In addition to Google, which
company has taken one of the
two slots on Interbrands’ Best
Global Brands?
Apple
If your target audience is tech-
oriented, which social media site
would probably be the best to utilize
for your marketing campaign?
Google+
If your business wants to target
those who want to be updated on
what’s happening now, which social
media site would probably be the
best to utilize?
If your business is a tech start-up and
you want to attract the best talent
available, which social media site would
probably be the best to advertise a job
with your company?
Which are the 5 social media
sites that send the most traffic to
blogs promoting a business?
1.) Facebook
2.) Twitter
3.) Google+
4.) Pinterest
5.) Linkedin
Name 3 unique ways that you
can promote your blog on social
media?
1.) Having useful, shocking or intriguing content
2.) Creating a intriguing title
3.) Using images that are big and colorful
On what date was Yahoo
Answers launched?
June 28th, 2005
If you decide to hire a social media
marketing consulting to help you
launch your business’s marketing
campaign, what are 5 questions you
must ask them first?
1.) Do you understand my market?
2.) Where can I find current and past examples of your work?
3.) Which tools do you use to measure the ROI of your
campaigns?
4.) How successful are you in your own social media networks?
5.) How well connected are you to the influencers in my industry?
Regardless of the social network you
choose to use, if you decide to create a
video to profile or promote your
brand, what are three things the video
will need in terms of its content?
1.) It needs to be informative.
2.) It must recognize and share the value and benefits of your
product or services you offer.
3.) It must be catered toward your target audience.
What was the name of the news
making blog on Tumblr that
ended up being the most popular
(viral) on Tumblr in 2015?
“Every Single Word”
This news-making blog from writer/actor Dylan
Marron analyzed just how little screen time people of
color get in motion pictures. In other words, it
highlights the major lack of diversity that there is in
the film industry as a whole.
According to the Wall Street
Journal, how are small
businesses not utilizing LinkedIn
effectively?
“Small businesses really aren’t using it for marketing.
According to experts, small businesses are making
mistakes with LinkedIn because they are patterning their
strategies after approaches that work for larger companies
with huge budgets.
What is a common myth that
some businesses perceive when
they get into Social Media
Marketing?
The more social media networks they use, the
better and that you need thousands of followers to
succeed on social media.
What is one type of
communication that Social Media
makes possible?
Social media encourages two-way communication.
There is no marketing tool available for small
business today, that provides the type of two-way
communication that comes with using social media.
What do your social media site
accounts have to be set to so that
they can be indexed by search
engines?
Your social media site accounts need to be set to
“public” in order to be indexed by search engines—
one more way to make sure your business or
organization comes up as the answer when someone
is looking for a local solution for a product or
service they need.
If it’s hard for your business to
make your content “mobile friendly,”
what is an easy and cost-effective
way to launch your marketing in the
digital age?
Utilizing Social Media for your marketing.
What is one (of many) reasons
to use social media for your
business’s marketing purposes?
Social media will allow you to strengthen
relationships with your connections through social
engagement and because of the fact that engagement
is easily visible to the connections of your current
fans and followers, social media can introduce your
business to a whole new audience and enable you to
reach your next customer.
Social Media is a fusion of what
two components?
Social media is a fusion of sociology and technology.
For example, social media is user-controlled which
means that sociologic components play a large role in
any company’s social media business strategy. The
limits of social media are only set by the limits of
technology of your social media tools.
How does social media allow
content readers to become
content publishers?
Social media allows content readers to become
content publishers through allowing them to
share the content with their own network of
followers by publishing or republishing the
message in their own words.
What is one mistake (out of
many) that companies make
when getting into social media?
They make the mistake of gathering followers rather
than building a network. In other words, the bottom
line is companies have to build relationships with
their customers before they can sell anything. Social
media may be free but the hidden time cost to
establish relationships is not a quick way to make
more sales.
What is one common mistake
that some businesses make in
their messaging via social media
marketing?
Some businesses make the mistake of realizing that
social media is not about controlling a message. In
other words, the very nature of social media is such
that on one person or organization can control the
message because users have control to inject their
own opinions into your messaging.
How can social media be used
internally for a company to
improve communication?
Using social media internally can be used to improve
communication across business functions and help
employees build a sense of camaraderie around the
office. It’s also a useful method for collaborating
quickly and independent of your location.
What does it mean to “cross-
promote” using social media?
Cross promoting is for example, if I place a link on
my company’s Facebook fan page and Twitter account
on the company website as well as placing a link to
the company blog on my company Twitter page. That
way, when someone finds my company on one
medium, they can also find it easily on other mediums.