Reaching Generation Hashtag - Inceptia · Reaching Generation Hashtag: Leveraging Social Media to...

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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success September 18, 2014 1 Live tweet using #reytalks Reaching Generation Hashtag: Leveraging Social Media to Support Student Success Live tweet using #reytalks Live tweet using #reytalks If you have questions about the audio or visual portions of the presentation, you can send your question via the Q&A area that is on the right side of your screen. A copy of the handout will be sent out after the webinar; but if you would like to download it now, you can click on the link in the chat area to access it. Increase or decrease the size of the presentation on your screen by selecting the icons at the bottom left. If you enlarge the presentation, you will see a floating tool bar which will allow you to change your view again. Listen-only mode. You can hear us but we can’t hear you. To ask a question, you can type it into the Q&A section that’s located at the lower right-hand side of your screen. Instructions & Helpful Information © 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 2

Transcript of Reaching Generation Hashtag - Inceptia · Reaching Generation Hashtag: Leveraging Social Media to...

Page 1: Reaching Generation Hashtag - Inceptia · Reaching Generation Hashtag: Leveraging Social Media to Support Student Success September 18, 2014 15 Live tweet using #reytalks 1. Reaching

Reaching Generation Hashtag: Leveraging Social Media to Support Student Success

September 18, 2014

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Reaching Generation Hashtag: Leveraging Social Media to Support Student Success

Live tweet using

#reytalks

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• If you have questions about the audio or visual portions of the presentation, you can send your question via the Q&A area that is on the right side of your screen.

• A copy of the handout will be sent out after the webinar; but if you would like to download it now, you can click on the link in the chat area to access it.

• Increase or decrease the size of the presentation on your screen by selecting the icons at the bottom left. If you enlarge the presentation, you will see a floating tool bar which will allow you to change your view again.

• Listen-only mode. You can hear us but we can’t hear you. To ask a question, you can type it into the Q&A section that’s located at the lower right-hand side of your screen.

Instructions & Helpful Information

© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 2

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Today’s Speakers

© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.

Dr. Reynol JuncoAssociate Professor of Education and Human Computer Interaction,

Iowa State University

Carissa UhlmanVice President of Student Success, Inceptia

@reyjunco

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@CarissaUhlman

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© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.

http://goo.gl/HGWW9j

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RESEARCH

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USE EVIDENCE

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SkepticsSkeptics

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Self Esteem Shyness

Extraversion Neuroticism

Political ActivitySocial & Academic

Integration

Identity Development Student Engagement

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© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.

Identity Development

Professional Self-

Presentation≠

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• Time spent on Facebook is positively correlated with time spent in campus activities (Junco, 2013; Heiberger and Harper, 2008; HERI, 2007).

• Time spent on Facebook is negatively correlated with scores on a measure of student engagement; however, creating and/or RSVP’ing to events on Facebook was a much stronger positive predictor and chatting a much stronger negative predictor of engagement (Junco, 2013).

• Students maintain a connection with high school friends on Facebook as they transition to college (Ellison, Steinfield & Lampe, 2007; 2011; Junco & Mastrodicasa, 2007).

• Students’ natural uses of Facebook (social information seeking, reflecting on their experiences, exchanging academic information, etc.) promote social and academic integration (Selwyn, 2009).

• Facebook use has direct impact on: self-esteem, satisfaction with university life, and students’ performance proficiency (Yu, Tian, Vogel, & Kwok, 2010).

Facebook |

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• Interacting with students on Twitter as part of a first year seminar improved their engagement and their academic performance in all courses (Junco, Heiberger & Loken, 2011).

• Students who used Twitter were more likely to persist: 88% of students in the Twitter group persisted into the second year, as compared with only 70% of students in the control group (Junco et al., 2011; Junco, Heiberger & Alonso-Garcia, in preparation).

• Students who used social networking sites to learn about on-campus activities participated in face-to-face activities at higher levels and were retained at higher rates (Ward, 2012).

Twitter |

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SOCIAL MEDIA INTERVENTIONS

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INFORMAL & IMPLICIT

LEARNING

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MESSING AROUND

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PROMOTING INFORMAL LEARNING

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QUESTIONS

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What are your desired learning

outcomes?

© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia. 20

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How will you measure success?

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What do results of research studies say

about effective interventions for your learning outcomes?

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Are social medial appropriate to use to reach these learning

outcomes?

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Which social media sites have

affordances that match your goals?

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SOCIAL MEDIA IN HIGHER EDUCATION

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NASPA Technology Knowledge Community Survey (2013)

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Barnes and Lescault (2011) and NACE (2013)

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HOW?

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1. Reaching and deepening relationships with individual students

2. Engaging in community building

3. Guiding student sentiment

4. Promoting networking skills

5. Modeling appropriate online behavior

Informal Learning Outcomes

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EXAMPLES

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Reaching and deepening relationships with individual

students

31© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.

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• Monitor social media references to “financial aid” at “mizzou”

• Respond to students who tweet about inferred needs: “I hate being broke”

• Answering direct questions about financial aid

32© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.

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• Supporting informal learning about financial aid procedures

• Increasing student-student affairs professional contact

• Interacting with students on social media leads to increases in engagement and increases in staff/student offline interactions

• Providing prompt feedback• Academic integration, persistence, academic

success

Connection to Theory and Research

33© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.

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Engaging in community building

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• Facebook groups with RA staff, front desk clerk staff, and residents

• Resident group used as a virtual lounge

• Bringing online conversation offline

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• Improving cooperation among students

• Learning the cultural norms of their environment

• Academic and social interaction

• Improving student engagement

• Helping reticent students have a voice

• Persistence and academic success

Connection to Theory and Research

36© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.

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Promoting networking skills

37© 2014 Inceptia Confidential. Do not copy or redistribute without expressed written permission from Inceptia.

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• Using Twitter during Career Services “Industry Road Trip”

• Learning objectives: communicate skills and learn networking techniques

• Taught students how to maintain professional online presence

• Collected basic assessment data38

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• Engaging in active and informal learning

• Learning the norms of professional self-presentation/networking

• Promoting self-reflection

• Improving student engagement offline through online interactions

• Persistence and academic success

Connection to Theory and Research

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CONNECTION

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AMA

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QUESTIONS???

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Upcoming WebinarsRegister at www.Inceptia.org/about/resources

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October 212:00-3:00 p.m. CT

Developing a SocialMedia Program that Delivers: Practitioner Insights on Social Media Use within the Financial Aid Office

Raleigh Drennon, Executive Creative Director/Partner, AgentJustin Chase Brown, Associate Director, Student Financial Aid, The University of MissouriMelissa Niksic, Marketing Communications Manager, Enrollment Management , Loyola UniversityLenna Sliney, Fellow, Blue Star Families

November 1812:00-4:00 p.m. CT

Inceptia’s Higher Education Virtual Conference

Brett Lief, Board Member and Director of Strategic Alliances, NSLP/InceptiaCindy Kohlman, Associate Vice President, FA Experts, Inc.Carissa Uhlman, Vice President of Student Success, InceptiaDave Macoubrie, Vice President of Repayment Solutions, InceptiaMike Lubben, Vice President of Business Development, Inceptia

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EVALUATION

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Contact Us

888.529.2028

[email protected]

www.inceptia.org

About InceptiaInceptia’s mission is very simple: to support schools as they arm students with the knowledge needed to become financially responsible adults. Moving boldly into the future without accumulating the burden of debt and default.

© 2013 Inceptia 45

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THANK YOU

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