What is the largest social

media platform?

Facebook

Who are the founders of

Pinterest and what year was it

launched?

Ben Silbermann, Paul Sciarra and Evan

Sharp, and launched in 2010.

Who currently owns Instagram?

Facebook

What social network dominates

the professional social network

segment?

Linkedin

Who founded Tumblr in

2007?

David Park

What 7 post types currently are

available to display in Tumblr?

1.) Text 2.) Photos 3.) Quotes 4.) Links 5.)

Chat 6.) Audio 7.) Video

Why is using social media so

important today for businesses?

It’s the “Next Big Thing;” It will increase

your brand recognition and brand loyalty.

What is one challenge of social

media tactics for businesses?

Social media marketers say competing with

other brands for the attention of social media

influencers is one of their top challenges.

What is the idea or concept of

“Market Psychology”

“Market Psychology” is the overall feeling

among market participants that impels them

to buy or sell. For this reason, an upward --

or bullish -- trend is associated with feelings

of positive expectations expressed by

optimism and hopefulness”

As of early 2016, who has the

most Twitter followers?

Katy Perry with over 80 million followers.

In a nutshell, what is Reddit?

Reddit is an entertainment, social networking

and news website where registered

community members can submit content,

such as text posts or direct links, making it

essentially an online bulletin board system.

In a nutshell, what is Yahoo!

Answers?

Yahoo! Answers (formerly known as Yahoo! Q &

A) is a community-driven question and answer

website or a knowledge market launched by Yahoo!

on June 28, 2005 that allows users to both submit

questions to be answered and answer questions

asked by other users.

In a nutshell, what is Youtube?

Youtube is a video-sharing website that now

operates as one of Google’s subsidiaries. It

allows users to upload, view and share videos

and other content such as video blogging.

What are 4 examples of

direct mail?

Credit card offers, letters, catalogues, post

cards, etc.

What age demographic and sex

does Reddit currently attract?

Reddit currently attracts 18 to 30 year-olds,

most of which are males.

What is the name of the

university where the founders of

Reddit attended?

The University of Virginia

Who are the three

founders of Youtube?

Chad Hurley, Steve Chen and Jawed Karim

Who were the three founders of

Instagram?

Kevin Systrom and Mike Krieger

What are three primary

goals of a Social Media

Marketing Campaign?

1.) Building & Strengthening your Brand

2.) Driving Conversions

3.) Increasing & Monitoring your Presence

What is one of the most

important components of Social

Media Marketing (SMM)?

One of the key components of SMM is

Social Media Optimization (SMO). Just like

search engine optimization (SEO), SMO is a

strategy for drawing new and unique visitors

to a website.

What is Search Engine

Optimization (SEO)?

SEO is a marketing discipline focused on

growing visibility in organic (non-paid)

search engine results. SEO encompasses both

the technical and creative elements required

to improve rankings, driving traffic, and

increase awareness in search engines.

Name 6 Linkedin Business

Marketing Tips

1.) Connect with Everyone

2.) Customize your Websites

3.) Be Compelling

4.) Recommend others

5.) Join Targeted Groups

6.) Add your Company Profile

What are 4 good ideas that will

help to better market your

business on Reddit?

1.) Post visual content such as images and videos

relevant to sub-reddits

2.) Write a useful blog post

3.) Find a subreddit that relates to your business

4.) Post content other than your own

What are three solid ideas that

you can do using Google+ to

promote your business?

1.) Add photos and videos of the business location,

your products and happy customers.

2.) Create incentives for customers to provide

reviews.

3.) Engage with prospective and current customers

by interacting with them and posting fresh content

on Google+.

What are 8 solid Marketing

Tips to help promote your

brand and gain followers on

Instagram?

1.) Build a community around an actionable hashtag.

2.) Partner with a good cause that supports your brand’s values.

3.) Relate to your followers while staying relevant to your brand

4.) DON’T over post!

5.) Utilize all of the tools Instagram has to offer

6.) Get inspiration from others

7.) Showcase beautiful experiences relevant to your brand

8.) Interact with others on Instagram to grow your following.

Before marketing any product or

service online via social media,

what is the first thing you need

to understand?

Before marketing any product or service online, you

need to first understand your target market's

decision chain. This will help you in discovering

what is important to them, after which, you can

make the right offer. Therefore, you should focus

your efforts on educating them about the value they

will get from the product or service.

What is 3 online social media

marketing trends that will

probably dominate in 2016-2017?

1.) Mobile will overpower desktop

2.) App indexing will increase involvement of apps

3.) Video will dominate

What are three social media

marketing strategies that will

influence your ecommerce lead?

1.) Choose the best social platform for your organization

and target your customers accordingly.

2.) Make your social media pages more engaging and

regularly updated.

3.) Build stronger relationships with your targeted

customers through customer engagement.

An example of content

marketing is blogging. Why is

would this be so important for

the a business today?

Content Marketing is so popular because businesses

understand the value in good content. However, it can

sometimes be difficult finding the best way to create that

content. If you love writing you'll probably be able to come

up with some great ideas for content you know your readers

will love. However you do need to come up with a regular

stream of ideas to really reap the rewards from this process

Upon launching a social media

marketing campaign for your

business, what two things do you

need to determine first?

1.) What are your business goals?

2.) What are your business objectives? (You can’t implement a marketing plan without knowing those two things first)

What are the “10 laws” of Social

Media Marketing?

1.) The law of listening

2.) The law of focus

3.) The law of quality

4.) The law of patience

5.) The law of compounding

6.) The law of influence

7.) The law of value

8.) The law of acknowledgement

9.) The law of accessibility

10.) The law of reciprocity

What are 7 social media

marketing tips that “experts”

usually won’t share with you?

1.) Start Right

2.) Have Perspective

3.) Don’t Make Excuses

4.) Be Unconventional

5.) Set Yourself Up For Success

6.) Be Original

7.) Measure the Right Things

According to Forbes Magazine,

what will the top 7 social media

marketing trends be that should

dominate 2016 and 2017?

1.) In-the-moment updates will dominate (i.e. live broadcast)

2.) Buy buttons will take over (i.e. Facebook & Pinterest)

3.) In-app functionality will diversify and spread

4.) New publication options will be available (i.e. Facebook’s Instant Articles)

5.) User privacy concerns will hit an all-time high (i.e. Ashley Madison hack)

6.) Competition for organic visibility will increase

7.) Fewer small platforms will emerge

As of 2016, out of the

estimated 7.2 billion people on

earth, how many are involved

with social media?

Because social media is increasing an at

incredible pace, companies have begin

utilizing metrics to track the effectiveness

of their social media campaigns, what are

4 important ones to become familiar with?

1.) Conversion Rate

2.) Amplification Rate

3.) Applause Rate

4.) Economic Value

In terms of common metrics (analytics)

that companies use to measure the

effectiveness of their SMM campaigns,

how is a conversion rate calculated?

Conversion Rate =

# of audience comments (or replies) per post

In terms of common metrics (analytics)

that companies use to measure the

effectiveness of their SMM campaigns,

how is an amplification rate calculated?

Amplification Rate On Twitter: = # of Retweets Per Tweet

On Facebook / Google+ = # of shares per post

On Youtube / blog = # of share clicks per post (or video)

In terms of common metrics

(analytics) that companies use to

measure the effectiveness of their

SMM campaigns, how is an applause

rate calculated?

Applause Rate On Twitter: = # of Favorite Clicks Per Post

On Facebook = # of Likes Per Post

Google+ = # of +1s Per Post

On a blog / Youtube = # of +1s and Likes Per Post (or video)

In terms of common metrics

(analytics) that companies use to

measure the effectiveness of their

SMM campaigns, how is economic

value calculated?

Economic Value = Sum of Shot and long Term Revenue and Cost Savings

What is the “3-step process” to

measuring your Social Media

Return on Investment (ROI)?

3 step-process to measuring ROI

1.) Decide which metrics are important

2.) Measure the metrics

3.) Check your results against your goals

What are 5 interesting social

media marketing stats as of 2016

according to Social Media

Marketing Today?

1.) People share content 49% more on weekdays than on weekends.

2.) On average, social media accounts for 11% of digital marketing

spending.

3.) 78% of adult internet users in the US are now active on at least one

social network, up from 67% in 2012.

4.) More than 70% of users expect to hear back from the brand they’re

interacting with on Twitter, and 53% want a response within the hour.

5.) 49% of people say they share online content with friends, family or

co-workers at least weekly.

As of 2016, approximately how

many users does Linkedin have

world wide?

As of January 2016, Linkedin has

over 400 million users.

What are 5 social media marketing

pitfalls made by businesses that

you must avoid?

1.) Using a hashtag without first properly researching the

background behind the hashtag.

2.) Poorly relating or being insensitive to holidays.

3.) Using images without fully knowing their source and meaning.

4.) Failing to respond and resolve customer feedback from their

social media platforms.

5.) Leveraging your social media platform only to push your

products or services down their follower’s throats.

If your business decides to use

Instagram as a social media

marketing platform, what are 7

unwritten rules to remember?

1.) Don’t tag every individual word.

2.) Avoid stringing along too many words together

3.) Don’t over describe your post afterwards with additional

hashtag words.

4.) Don’t beg for followers.

5.) Do not ‘like’ every photo or every of your followers photos.

6.) Don’t use hashtags unless they are used meaningfully and

discerningly.

In terms of your marketing cost

utilizing SMM, what is the

greatest benefit besides obviously

targeting your audience and

developing your brand?

Use of social media (an account) by a

company to feature their brand is free.

When using Reddit to feature your

brand, it’s important to remember

that ‘Redditors’ will push back on

spam. What are 3 tips to keep your

account in good graces?

1.) Research first and take time to find the most relevant subreddits for

your business.

2.) Give people what they want by answering questions so that you can

add value to the community.

3.) Don’t jump in and start submitting content without getting a sense

of the community etiquette. In other words, you must listen and learn.

Currently, the share or marketing

budgets spent on social media is

11%. According to the CMO Survey,

what is that percentage projected to

be in 2020?

It is expected to more than double from

around 11% today to 24% by 2020.

In a nutshell, what is market

psychology?

Market psychology is the overall feeling among

market participants that impels them to buy or sell.

For example, in an upward trend, this is associated

with feelings of positive expectations that’s

expressed by optimism and hopefulness.

What is Google Analytics and how

can it help you during your Social

Media Campaign?

Google Analytics is a useful instrument for finding

which channels affected your endorsers and purchasers.

It’s capabilities include making custom reports,

annotations to keep continuous records of your

promotion and web outline activities. It also includes

propelled fragments to break down guest information.

In what ways does Linkedin work

for it’s users?

Just like other networking sites, Linkedin works on the

concept that contacts can lead to even m ore contacts.

People simply sign up and create a profile page

containing details that they want it to contain. After

this, users can link their accounts with other individuals

they ma know. Linkedin has a feature that allows its

users to search through their email contact lists and like

them if they are subscribed to the site.

What are 5 laws of Social Media

Marketing?

1.) Focus

2.) Listening

3.) Patience

4.) Quality

5.) Compounding

Name 4 different types of

marketing?

1.) Internet Marketing

2.) Social Media Marketing

3.) Advertising

4.) Guerilla Marketing

What are 5 tips for reputation

management of your company

through social media?

1.) Monitor your company’s social media reputation

2.) Develop a social media crises plan

3.) Regularly test your crises plan

4.) Develop and publish an employee social media policy

5.) Provide your employees with social media training

What are 5 things not to do when

using Facebook for your Social

Media Marketing Campaign?

1.) Begging for shares and likes

2.) Posting long-winded status updates

3.) Abusing and misusing #hashtags

4.) Ignoring or delaying responses to comments and notifications

5.) Mistaking Facebook for Twitter

What is Influencer Marketing? (Influence Marketing)

In a nutshell, influencer marketing is a form of marketing

that has emerged from a variety of different practices and

studies where the focus is placed on a specific key individuals

(or types of individuals) rather than the target market as a

whole. It identifies the individuals that have influences over

potential buyers and orients marketing activities around

those influencers.

What type of marketing should you

not use Tumblr for?

You should not rely on Tumblr for real-time

marketing such as you would with Twitter or

Facebook.

According to

business2community.com,what are 6

reasons your (or another company’s)

brand fails at Social Media

Marketing?

1.) Your social media marketing strategy consists of only a Facebook

page. In other words, social media is more than just Facebook. Don’t put

all your eggs in one basket.

2.) Your social media marketing plan doesn’t exists. In other words, there

was no solid plan put into place beforehand.

3.) You’re only measuring success by the number of “Likes.”

4.) You’re not measuring at all. In other words, you’re not looking at

real-time analytics that social media platforms offer.

5.) your social media marketing efforts are not integrated at all.

According to

business2community.com,what are 6

reasons your (or another company’s)

brand fails at Social Media

Marketing?

What is the Digital Millennium

Copyright Act (DMCA) and

what’s its purpose?

The Digital Millennium Copyright Act (DMCA) provides a

safe harbor to online service providers (including Web hosts

and social media sites) so their liability is limited if one of

their users publishes content that is a copyright

infringement. Under DMCA, online service provides must

take down content that could violate a copyright when a

copyright owner sends a take-down request.

What are 5 social media

marketing strategies that your

business should adopt?

1.) Invest in a robust Marketing Automation Software

2.) Don’t just use publishing platforms as a channel through which to

plug your business---leverage your thought and creativity.

3.) Diversify your social media marketing through trying new networks.

4.) Be a curator and not a salesman. In other words, you want to make

sure that your content is appropriately tailored to each platforms

advantages.

5.) Keep your content integrated across platforms of every one of your

marketing channels.

Out of all of the features on

Facebook for personal users, what is

Timeline and what does it show?

The timeline feature consist of pictures, new friends, and

other content that flow smoothly in a wider, double barrel

river on a personal users Facebook account. Like most re-

designs, Timeline was met with mixed criticisms. However,

some people have liked it better than the old wall which

many considered too cramped.

Out of all of the features on

Facebook, name four that can

improve your Facebook

Marketing?

1.) Targeted Product Ads

2.) Multi-Product Ads

3.) Custom Audience tools

4.) Embedding Facebook videos to third-party sites

What are 5 Analytical Tools that can

be used by small or large business to

market better using Twitter?

1.) Twitter Counter

2.) PeerIndex

3.) Tweettails

4.) Twitonomy

5.) Twitter Analytics

What are 3 Twitter Marketing

Features that are great to use for

those marketing a small business?

1.) Twitter Cards

2.) Pinned Tweets

3.) Embedded Tweets

As a matter of corporate policy,

Linkedin doesn’t allow member

accounts from or to be accessed

from what 5 countries?

1.) Cuba

2.) Iran

3.) North Korea

4.) Sudan

5.) Syria

In what city and state of the United

States is Linkedin’s headquarters?

Mountain View, California

What is a subreddit?

In a nutshell, a subreddit is kind of like a niche forum

where there are specific subreddit rules, moderators for

each subreddit, and voting systems for links, self posts,

and comments that depend on the subreddit theme. In

general, each subeddit has a focus and for the most part,

effectively maintains that focus.

Name 4 Features available in Yotube

that can be utilized by small and

large businesses for marketing

purposes?

1.) Youtube Audio Library

2.) Youtube Fan Finder

3.) Associated Website Annotations

4.) InVideo Programming

In order to make your content

successful in Tumblr, what are 3

things to remember to do?

1.) Follow your fans and even share their content.

2.) Design content that will incite an emotional response

from your target audience.

3.) Be wise in choosing your format.

What are 2 things that your social

media campaign can implement in

order to attract and increase your

customer base?

1.) Create customer engagement through contests. For

example, a photo contest where the winner will receive a

prize.

2.) Reward your followers with promo codes that include

discounts on your products or services.

What are two things small business

owners can do as part of their

Social Media Marketing campaign?

1.) Make the most of their feedback

2.) Create content that matters and don’t be afraid to

ask for sales.

What are 5 things that your

company or small business can

do in order to improve your

Facebook Page?

1.) Give your followers a peak behind the scenes

2.) Upload videos directly to Facebook

3.) Handout exclusive offers

4.) Interact with other pages

5.) Hold contests

What are 4 creative things you

can do in order to improve your

brand on social media ?

1.) Implement a live stream video on your page

2.) Share your reviews

3.) Ask for help from your fans who follow you

4.) Be creative and careful with your hashtags

In 2014 and 2015, what were the top

10 social media and networking

sites in order from most popular to

least popular?

1.) Facebook

2.) Twitter

3.) Youtube

4.) Google+

5.) Linkedin

6.) Instagram

7.) Pinterest

8.) Bebo

9.) SocialMik

10.) Hi5

What is one thing you can post on

your social media profile (out of

many) that can help to promote your

business better?

You can create an online digital magazine or

newsletter that is accessible for them to

download from your social media profile.

Name 4 overlooked benefits of

utilizing social media to market

your business?

1.) Helps increase your brands visibility

2.) Facility of tracking your ROI

3.) It’s cost-effectiveness

4.) Being able to find and also engage with you customers.

What’s so special about using

Pinterest to for marketing your

business and brand?

There are many reasons—one being no cost. However,

one special thing about using Pinterest to promote your

business or brand is that it provides a convenient place for

your customers to look for information, products, and

services on specific subject matter that they want and in

researching, they might find your business.

Besides marketing your business,

what are 4 important uses of

social media sites?

1.) For professional use and purposes

2.) For emergency help

3.) To keep in touch and tabs on your friends and family

4.) To share your interests or even your talents

Name three ways that you can

analyze your brand or track your

business success on Twitter?

1.) Recognize your contenders through analytics

2.) Use a fan to follow ratio

3.) Determine your target audience’s activity on social media

sites---especially Twitter

Besides setting your goals and

objectives relative to your social media

marketing strategy, what is another

important consideration to take into

account before starting?

Your advertising budget! In other words, will you pay for

social media marketing upgrades using their site or what

is it you will want to accomplish?

If using a blog in order to promote

your brand via social media, what

would be 5 benefits this would bring

to your company?

1.) It increases awareness of your brand

2.) It connects to new customers

3.) It will make you an expert in your industry

4.) It will drive long-term results

5.) It will increase search engine traffic to your site

What percent of information is

transmitted to your brain visually

and how much faster are visual

images processed in the brain

compared to text?

Researches have compiled many studies that indicate up to

90% of the information transmitted to your brain is

visual. In addition, visual images (such on social media)

are processed almost 60,000 faster in the bran than

regular text.

Social media companies are not

utilizing “chat” features for members

to communicate; how would this

benefit a company?

This would make it possible for the companies customer

service to respond quickly to customer complaints,

inquiries and questions relative to their products or

services thus eliminating the need for telephone service.

What are the names of Reddit’s

two founders?

Steve Huffman and Alexis Ohanian created

Reddit in 2005.

What is the name of the “hit”

movie that was released in 2010

that tells the story about the

creation of Facebook?

“The Social Network” staring Jesse

Eisenberg as Mark Zuckerberg

Where is it that the majority of

Social Media Network companies

and similar “tech start-ups”

establish their company

headquarters?

In Silicon Valley located in northern

California in the United States

There are some steps that business owners

can undertake in order to increase the

potency of their content marketing so

each and every campaign they undertake

are a success. What are 3 steps they can

take to get noticed?

1.) Start a conversation via social media to engage your customers.

2.) Give your audience useful information they’ll appreciate.

3.) Include robust images on your company page that will make

you stand out.

Name one specific challenge that

small businesses find difficult in

designing their social media

marketing campaigns--other than not

setting specific goals and objectives?

Small businesses typically find it challenging to do

the proper research that will allow them to

determine who their target audience is.

Although many marketing executives

publicly declare that utilizing social media for

their business will give you a competitive

advantage, many fail to understand what a

competitive advantage is. What is a

competitive advantage?

In the simplest of terms, a competitive advantage

means that you have an advantage over your

competitors that you have gained through offering your

consumers better value. This could be either through

lower prices or providing greater benefits and services

that justify your higher prices.

In preparing your daily or

weekly updates to your company

profile page via Linkedin, what is

best thing you can do?

Make it short and simple. If you’re longwinded

in your updates, research shows that many

followers will disregard your updates..

According to Forbes magazine, who

is North America’s most sought after

employer due to their successful

social media marketing and “Talent

Brand?”

Google

As of 2016, what are the two

most ‘Liked” videos seen on

Youtube?

1.) PSY – “Gangnam Style” (8.5 million likes)

2.) Ylvis – “The Fox” (What Does The Fox Say?) (3.3 million likes)

In addition to Google, which

company has taken one of the

two slots on Interbrands’ Best

Global Brands?

Apple

If your target audience is tech-

oriented, which social media site

would probably be the best to utilize

for your marketing campaign?

Google+

If your business wants to target

those who want to be updated on

what’s happening now, which social

media site would probably be the

best to utilize?

Twitter

If your business is a tech start-up and

you want to attract the best talent

available, which social media site would

probably be the best to advertise a job

with your company?

Linkedin

Which are the 5 social media

sites that send the most traffic to

blogs promoting a business?

1.) Facebook

2.) Twitter

3.) Google+

4.) Pinterest

5.) Linkedin

Name 3 unique ways that you

can promote your blog on social

media?

1.) Having useful, shocking or intriguing content

2.) Creating a intriguing title

3.) Using images that are big and colorful

On what date was Yahoo

Answers launched?

June 28th, 2005

If you decide to hire a social media

marketing consulting to help you

launch your business’s marketing

campaign, what are 5 questions you

must ask them first?

1.) Do you understand my market?

2.) Where can I find current and past examples of your work?

3.) Which tools do you use to measure the ROI of your

campaigns?

4.) How successful are you in your own social media networks?

5.) How well connected are you to the influencers in my industry?

Regardless of the social network you

choose to use, if you decide to create a

video to profile or promote your

brand, what are three things the video

will need in terms of its content?

1.) It needs to be informative.

2.) It must recognize and share the value and benefits of your

product or services you offer.

3.) It must be catered toward your target audience.

What was the name of the news

making blog on Tumblr that

ended up being the most popular

(viral) on Tumblr in 2015?

“Every Single Word”

This news-making blog from writer/actor Dylan

Marron analyzed just how little screen time people of

color get in motion pictures. In other words, it

highlights the major lack of diversity that there is in

the film industry as a whole.

According to the Wall Street

Journal, how are small

businesses not utilizing LinkedIn

effectively?

“Small businesses really aren’t using it for marketing.

According to experts, small businesses are making

mistakes with LinkedIn because they are patterning their

strategies after approaches that work for larger companies

with huge budgets.

What is a common myth that

some businesses perceive when

they get into Social Media

Marketing?

The more social media networks they use, the

better and that you need thousands of followers to

succeed on social media.

What is one type of

communication that Social Media

makes possible?

Social media encourages two-way communication.

There is no marketing tool available for small

business today, that provides the type of two-way

communication that comes with using social media.

What do your social media site

accounts have to be set to so that

they can be indexed by search

engines?

Your social media site accounts need to be set to

“public” in order to be indexed by search engines—

one more way to make sure your business or

organization comes up as the answer when someone

is looking for a local solution for a product or

service they need.

If it’s hard for your business to

make your content “mobile friendly,”

what is an easy and cost-effective

way to launch your marketing in the

digital age?

Utilizing Social Media for your marketing.

What is one (of many) reasons

to use social media for your

business’s marketing purposes?

Social media will allow you to strengthen

relationships with your connections through social

engagement and because of the fact that engagement

is easily visible to the connections of your current

fans and followers, social media can introduce your

business to a whole new audience and enable you to

reach your next customer.

Social Media is a fusion of what

two components?

Social media is a fusion of sociology and technology.

For example, social media is user-controlled which

means that sociologic components play a large role in

any company’s social media business strategy. The

limits of social media are only set by the limits of

technology of your social media tools.

How does social media allow

content readers to become

content publishers?

Social media allows content readers to become

content publishers through allowing them to

share the content with their own network of

followers by publishing or republishing the

message in their own words.

What is one mistake (out of

many) that companies make

when getting into social media?

They make the mistake of gathering followers rather

than building a network. In other words, the bottom

line is companies have to build relationships with

their customers before they can sell anything. Social

media may be free but the hidden time cost to

establish relationships is not a quick way to make

more sales.

What is one common mistake

that some businesses make in

their messaging via social media

marketing?

Some businesses make the mistake of realizing that

social media is not about controlling a message. In

other words, the very nature of social media is such

that on one person or organization can control the

message because users have control to inject their

own opinions into your messaging.

How can social media be used

internally for a company to

improve communication?

Using social media internally can be used to improve

communication across business functions and help

employees build a sense of camaraderie around the

office. It’s also a useful method for collaborating

quickly and independent of your location.

What does it mean to “cross-

promote” using social media?

Cross promoting is for example, if I place a link on

my company’s Facebook fan page and Twitter account

on the company website as well as placing a link to

the company blog on my company Twitter page. That

way, when someone finds my company on one

medium, they can also find it easily on other mediums.