What is SEO? The mystery ends here.

What is SEO? The mystery ends here! We cover the

basics of search engine optimization, including what it

is & how important it is to your digital strategy.

Tired of wondering “What is SEO?”

Search engine optimization (SEO) is a fancy way of describing

the practice of making your website’s content more attractive to

search engines.

When SEO is done well, Search engines will be much more likely to find it,

Sounds easy, right? Well, yes and no.

SEO TECHNIQUES

The Good, the bad, and the Ugly.

There are some“black hat” SEO techniques

out there, where website owners and/or SEO

strategists try to cheat for higher rankings.

Search engines have wised up to these

unsavory approaches, and have started

cracking down on bad tactics by supporting

and rewarding white hat techniques.

SEO TECHNIQUES

Content Still Reigns Supreme

When the quality of your written content is

better, it becomes like tantalizing food for

hungry search engines.

Websites that regularly post fresh, quality

content are far more likely to reach their

target audiences and turn them into loyal

buyers.

SEO TECHNIQUES

On-Page Website Optimization.

If content is king, website structure is queen.

This process involves arranging the wording

of your content for better positioning.

The winning recipe includes creating

keyword-focused title tags, meta

descriptions, canonicalization of duplicate

content, keyword rich URL structures.

SEO TECHNIQUES

Off-page Website Optimization.

This process involves efforts like creating

back-links to pages on your website to

improve search engine rankings.

These links are important to determine the

importance of your website. Websites with

many high quality back-links leads to a

higher rank in search results pages.

SEO TECHNIQUES

Social Signals.

You already know that social media is a

great way to build your brand—but did

you know that it’s also an SEO strategy?

As part of off-site optimization, social media

can be a very consistent form of link building.

Any social media mention, link, picture or

check-in can increase your digital footprint.

The most effective SEO campaigns combine both ON & OFF-PAGE TECHNIQUES.

But remember, there are no shortcuts to having successful

search results.

340 Reading Rd. (Suite West)

Cincinnati, Ohio 45202hello@emediadesign.co

emediadesign.co

866.700.8585

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