What is Public

Relations?

158,000 Professionals in the U.S. And employment

continues to grow

According to Fortune Magazine, a majority of executives in the Fortune 1000 have a strong support for PR

Over 20,000 members 250 Colleges offer PR degrees

Around 20,000 students

You’re not answering the

question, What is Public Relations…

it’s a simple question!

Public relations is a planned process to

influence public opinion, through sound

character and proper performance, based on

mutually satisfactory two-way

communication.

No, you ignorant dopes, it is the information given to the public, persuasion directed

at the public to modify attitudes and actions, and

efforts to integrate attitudes and actions of an institution

with its publics and of publics with those of that

institutions

Fine, but can anyone explain to me what

P.R. looks like. What do they do, what does the process

look like.

Research and Analysis

Policy Formation

Programming

Communication

Feedback

Assessment and Adjustment

Public Relations Process

Roles of the PR Professional

Roles of the PR Professional

Management Action Interpret

You keep talking about “publics”. Let’s be honest,

you are basically talking about the people buying

your product.

Not Really…

Students

Faculty

Administration

Local Businesses

Book Companies

Competing Universities

WSC Alumni

Police Department

Churches

State Politicians

Accrediting Agencies

InternalVs.

External

Primary vs.

Secondary vs.

Marginal

Traditional

Future

Proponents

Opponents

Neutral Observers

Other Factors to Consider

May I remind you, this is a no

SPIN zone!!!

In public relations, "spin" is sometimes a pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation. While traditional public relations

may also rely on creative presentation of the facts, "spin" often, though not always, implies

disingenuous, deceptive and/or highly manipulative tactics. Politicians are often

accused of spin by commentators and political opponents, when they produce a counter

argument or position.

http://en.wikipedia.org/wiki/Public_relations#Spin

What is the difference

between spin and framing?

Current Events…