What Is Pr
Transcript of What Is Pr
What is Public
Relations?
158,000 Professionals in the U.S. And employment
continues to grow
According to Fortune Magazine, a majority of executives in the Fortune 1000 have a strong support for PR
Over 20,000 members 250 Colleges offer PR degrees
Around 20,000 students
You’re not answering the
question, What is Public Relations…
it’s a simple question!
Public relations is a planned process to
influence public opinion, through sound
character and proper performance, based on
mutually satisfactory two-way
communication.
No, you ignorant dopes, it is the information given to the public, persuasion directed
at the public to modify attitudes and actions, and
efforts to integrate attitudes and actions of an institution
with its publics and of publics with those of that
institutions
Fine, but can anyone explain to me what
P.R. looks like. What do they do, what does the process
look like.
Research and Analysis
Policy Formation
Programming
Communication
Feedback
Assessment and Adjustment
Public Relations Process
Roles of the PR Professional
Roles of the PR Professional
Management Action Interpret
You keep talking about “publics”. Let’s be honest,
you are basically talking about the people buying
your product.
Not Really…
Students
Faculty
Administration
Local Businesses
Book Companies
Competing Universities
WSC Alumni
Police Department
Churches
State Politicians
Accrediting Agencies
InternalVs.
External
Primary vs.
Secondary vs.
Marginal
Traditional
Future
Proponents
Opponents
Neutral Observers
Other Factors to Consider
May I remind you, this is a no
SPIN zone!!!
In public relations, "spin" is sometimes a pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation. While traditional public relations
may also rely on creative presentation of the facts, "spin" often, though not always, implies
disingenuous, deceptive and/or highly manipulative tactics. Politicians are often
accused of spin by commentators and political opponents, when they produce a counter
argument or position.
http://en.wikipedia.org/wiki/Public_relations#Spin
What is the difference
between spin and framing?
Current Events…