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WELCOME to the WEBINAR
Economic Development Essentials:
Strategic Planning
1:30-3:00pm PDT Thursday, October 10th, 2013
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WELCOME to the WEBINAR Economic Development Essentials:
Strategic Planning 1:30-3:00pm PDT Thursday, October 10th, 2013
Brought to you by:
Audio information: Dial-In Number: +1 (877) 353-9184 Conference ID: 2858418 Mute phone: mute button or *6 Visual Information: Click on “Voice and Video” in the menu bar Troubleshooting: Follow instructions in the meeting invitation. Call IT Support at (250) 356-9600 if issues cannot be resolved.
Strategic Planning for
Economic Development
Economic Development Essentials
• Identified Need for Training • 15 Regional Workshops in
early 2013 • 3 Follow Up Webinars
Exploring Strategic Planning for Economic Development
• Brief Definition, Overview and Context
• Case Studies
Ryan Roycroft – Lake Country Randy Sunderman – CFDC Thompson Country
• Discussion and Information Sharing
Strategic Planning for Economic Development
Provides a unified vision for where your community wants to go, and a road map for getting there.
• Where are you now?
• Where do want to be?
• How will you get there?
• How will you know when you are there?
Strategic Planning for Economic Development
Situational Analysis
• Regional and Provincial economies
• Sector trends
• SWOT analysis
• Previous experience/past
learnings
• Existing community plans
Public Consultation
• Community leaders – elected officials and local government staff
• Business representatives • Community and provincial stakeholders • Economic development partners • Structured conversations – individually or in small
groups – yield important insights from diverse perspectives
Role of Economic Development Practitioners
• Lead development of an Economic Development Strategy
• Identify consultation participants
• Ensure Economic Development Strategy is aligned with other community plans
• Ensure plan is realistic based on available resources
• Develop and monitor performance measures
• Be a champion
Strategic Planning Resources
Business Attraction Toolkit for BC Communities
www.jtst.gov.bc.ca/BusinessAttractionToolkit
ECONOMIC DEVELOPMENT STRATEGIC PLANNING FOR SMALL COMMUNITIES
Ec Dev in Smaller Communities
• Small communities often are most needing of economic development
• The communities often have the least amount of resources to dedicate to Ec Dev
• Strategic Planning is a good tool to maximize efficiency of what resources are available
Lake Country context
• Lake Country – north of Kelowna, south of Vernon
• Agricultural community shifting to bedroom / resort community
• More than 90% of taxes from residential assessment
• 1/3 of business licenses of comparable communities
Lake Country context
• Council wanted to see economic development, but no structure existed
• Projects were done on first come, first serve basis
• Largely based on grant-grubbing, without clear vision
Changing the game
• In 2011, Council restructured the organization
• Created Ec Dev position on 2 year term
• Ordered strategic planning session
Participants
• Participants included:
• Councilors & Mayor
• Senior Municipal Staff – Planning, Finance, Parks, Engineering
• Chamber of Commerce • Largest local developers • Regional District • Key local business people
Sessions
• 1 ½ days of intense sessions
• Long sessions needed for meaningful discussion
• Facilitated by outside consultant
Topics
• Define Future • Assess Present • Identify REALISTIC possibilities • Action Plan
Session Results
• 11 major strategic dimensions identified • 7 for immediate municipal action
Tourism Strategy
Employment Lands and Land Marketing
Attainable Housing
Pelmewash Parkway
Main Street
Business Perception
New Business Needs
Workplan
Workplan
• Most important follow-up
• 18 month workplan developed from strategic report
• Key projects, policies, deliverables
• If there is no workplan and timeline developed, the strategic plan is a waste of everyone’s time
Workplan
WORK PLAN TIMINGJanuary February March April May June July August SeptemberOctober NovemberDecemberJanuary February March April May June
Tourism Strategy
Terms of Reference X
Stakeholder Engagement Session X
Report (TOTA) X X
Workplan and Strategy X X
Adoption X X
Employment Lands
& Land Marketing Land Inventory X X X X
Needs Assessment X X X
Policy Review X X X
Recommendations to Council X
Identify Market Opportunities X
Community Marketing X X X X X X X X X X X X X
Attainable Housing
Terms of Reference X
Housing Inventory X
Land Inventory X X X
Policy Review X
Municipal Cost Review X X
Recommendations to Council X
Pelmewash Parkway
Main Street
Vision Revisit
Incentives - Council adoption X X
Marketing Plan X X
Community events (w/ Chamber) X X X X
Business Perception
UDI & Homebuildres Event X
Media Blitz X X X X
Policy Review - More business friendly? X X X X
Business Retention and Expansion X X X X X X X X X X
Business Walks X
New Business Needs
Ongoing Product Development X X X X X X X X X X X X X X X X X X
Grant Assistance Package X X X X
Website Enhancements X X X X
Measurements
• Measurements / success indicators are vital
• Ec Dev numbers can be hard to tabulate in small towns – statistics are collected at higher population levels
Balanced Scorecard
• Balanced Scorecard used to review success
• Measures in 4 areas:
• Customer Perspective
• Financial Perspective • Internal Process Perspective • Learning and Growth Perspective
Customer Perspective
Customer Perspective
Metrics Include: Customer Service
Availability of information
Website Metrics
Business visits
Event attendance
Financial Perspective
Metrics Include: Building Permits
Commercial Permits
Housing Starts
Business Licenses
Town Centre Tourist visits to VIC
Internal Process Perspective
Metrics Include: Policy Improvements Business Friendliness Land Availability Government Responsiveness
Learning and Growth Perspective
Metrics Include: Organizational Activities Community Activities Subjective Measures
Results
• Rebuilt District’s development approval policies – fastest approval times in region
• Top 15 for BC Open for Business Awards • 2 properties in Town Centre sold, development
pending • Partnership with Tourism Kelowna • New Visitor’s Information Centre, costs 40% of
previous site with better results • Land Inventory • New Website • Award Winning Business Walks program
Lessons
• Find balance between ambitious and realistic
• Build strong planning group from in and outside government
Lessons
• Internal staff buy in can be as important as community buy in • Planning, engineering staff are ‘gatekeepers’
• Community leaders need to be involved – Chamber, leading businesses
• Consider establishing Ec Dev Committee to maintain momentum
Lessons
• Without workplan with timelines and deliverables, the process is worse than useless
• Deliverables need to be assigned to project champions
• Workplan should establish methodology and timeframe for reporting
Lessons
• Use measurables the municipality / region collects anyways • Building permits, application, business
licenses, approval times, etc.
• Have reasonable expectations – world economy is outside of your hands
• Ec Dev takes time – real results are 5 years away
Lessons
• Perception of Ec Dev as ‘business attraction’
• Most of the first 5 years of Ec Dev will be internally focused
• Business friendly policies, procedures, staff attitudes, planning & engineering documents
Thank You
• Thanks to everyone who watched the webinar
• Feel free to contact me, or better yet, bring your family to visit the beautiful District of Lake Country
CFDC Thompson Country (Growing Communities One Idea At A Time Since 1987)
Planning for Success
October 10, 2013
About CFDC Thompson Country Service Area includes City of Kamloops and surrounding rural Areas in the TNRD
CFDC CORE Program Areas:
Provides Employment Services programming in Nicola Valley.
Nine staff (4 in Kamloops and 5 in Merritt).
Board of 9 with members representing communities throughout service area.
Total Budget in 2012 of approximately $1.8 million.
The CFDC Action Planning
Process
1) Pre-planning
2) Formal Planning workshop
3) Facilitated workshops
4) Priority setting
5) Accurately record outcomes
6) Implementation
7) Adoption of the Action Plan
Details of the Action Plan
1) Key elements of the Action Plan
2) An Example – Increase CFDC Involvement in local
Agriculture development:
Goal
Activities
Resources
Outputs
Outcomes
3) Linked to other activities such as 4 H Loans program
Selected Targeted Outcomes
Plan covers April 2013 to March 2015:
Increase Loans Portfolio to $4 million
Expand and Revitalize Self Employment Program
Agri-food Initiative
Work towards establishing Venture Capital Fund
Thank you!
Discussion/Questions
• What challenges and/or opportunities has your community experienced with strategic planning? • Do you have any success stories and/or lessons learned you would like to share? • What tools or resources would better support
strategic planning in your community?
Resources
Business Attraction Toolkit for BC Communities www.jtst.gov.bc.ca/BusinessAttractionToolkit
RuralBC www.ruralbc.gov.bc.ca/local_gov/economic_dev/index.html
Community Futures www.communityfutures.net
Contacts
Katie Ralph 250 952-0643 Katie.Ralph@gov.bc.ca
Ryan Roycroft 250 766-5650, ext. 208 rroycroft@lakecountry.bc.ca
Randy Sunderman 250 314-1842 rsunman@telus.net
THANK YOU
for your participation in this webinar