WELCOME to the WEBINAR Economic Development Essentials ...€¦ · • Use measurables the...

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Audio information: Dial-In Number: +1 (877) 353-9184 Conference ID: 2858418 Mute phone: mute button or *6 Visual Information: Click on “Voice and Video” in the menu bar Troubleshooting: Follow instructions in the meeting invitation. Call IT Support at (250) 356-9600 if issues cannot be resolved. WELCOME to the WEBINAR Economic Development Essentials: Strategic Planning 1:30-3:00pm PDT Thursday, October 10 th , 2013 Brought to you by:

Transcript of WELCOME to the WEBINAR Economic Development Essentials ...€¦ · • Use measurables the...

Page 1: WELCOME to the WEBINAR Economic Development Essentials ...€¦ · • Use measurables the municipality / region collects anyways • Building permits, application, business licenses,

Audio information: Dial-In Number: +1 (877) 353-9184 Conference ID: 2858418 Mute phone: mute button or *6 Visual Information: Click on “Voice and Video” in the menu bar Troubleshooting: Follow instructions in the meeting invitation. Call IT Support at (250) 356-9600 if issues cannot be resolved.

WELCOME to the WEBINAR

Economic Development Essentials:

Strategic Planning

1:30-3:00pm PDT Thursday, October 10th, 2013

Brought to you by:

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The LiveMeeting Environment

For best viewing, you want to dock the Attendee and Audio & Video panes.

1. Click on the desired Menu option on the top left...

2. Release the pane in the shaded area. Repeat for the other desired menu items.

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The LiveMeeting Environment: Q&A

You can post a question to be answered by the presenter at any time. Just click on the Q & A button in the toolbar at the top left of your screen, type in your question and hit return. We’ll respond to your question as soon as possible.

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The LiveMeeting Environment: Handouts

You can access a pdf of today’s PowerPoint presentation and other useful documents by:

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2. In the pop-up handouts box, indicate the document you desire and click upload.

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The LiveMeeting Environment: Feedback

You can provide feedback during the presentation. From the Feedback drop-down pane in the upper right corner of the toolbar, click the appropriate option from the “feedback to presenter” drop down list.

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Quick Poll

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WELCOME to the WEBINAR Economic Development Essentials:

Strategic Planning 1:30-3:00pm PDT Thursday, October 10th, 2013

Brought to you by:

Audio information: Dial-In Number: +1 (877) 353-9184 Conference ID: 2858418 Mute phone: mute button or *6 Visual Information: Click on “Voice and Video” in the menu bar Troubleshooting: Follow instructions in the meeting invitation. Call IT Support at (250) 356-9600 if issues cannot be resolved.

Page 8: WELCOME to the WEBINAR Economic Development Essentials ...€¦ · • Use measurables the municipality / region collects anyways • Building permits, application, business licenses,

Strategic Planning for

Economic Development

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Economic Development Essentials

• Identified Need for Training • 15 Regional Workshops in

early 2013 • 3 Follow Up Webinars

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Exploring Strategic Planning for Economic Development

• Brief Definition, Overview and Context

• Case Studies

Ryan Roycroft – Lake Country Randy Sunderman – CFDC Thompson Country

• Discussion and Information Sharing

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Strategic Planning for Economic Development

Provides a unified vision for where your community wants to go, and a road map for getting there.

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• Where are you now?

• Where do want to be?

• How will you get there?

• How will you know when you are there?

Strategic Planning for Economic Development

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Situational Analysis

• Regional and Provincial economies

• Sector trends

• SWOT analysis

• Previous experience/past

learnings

• Existing community plans

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Public Consultation

• Community leaders – elected officials and local government staff

• Business representatives • Community and provincial stakeholders • Economic development partners • Structured conversations – individually or in small

groups – yield important insights from diverse perspectives

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Role of Economic Development Practitioners

• Lead development of an Economic Development Strategy

• Identify consultation participants

• Ensure Economic Development Strategy is aligned with other community plans

• Ensure plan is realistic based on available resources

• Develop and monitor performance measures

• Be a champion

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Strategic Planning Resources

Business Attraction Toolkit for BC Communities

www.jtst.gov.bc.ca/BusinessAttractionToolkit

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Contact:

Katie Ralph

(250) 952-0643

[email protected]

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ECONOMIC DEVELOPMENT STRATEGIC PLANNING FOR SMALL COMMUNITIES

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Page 20: WELCOME to the WEBINAR Economic Development Essentials ...€¦ · • Use measurables the municipality / region collects anyways • Building permits, application, business licenses,

Ec Dev in Smaller Communities

• Small communities often are most needing of economic development

• The communities often have the least amount of resources to dedicate to Ec Dev

• Strategic Planning is a good tool to maximize efficiency of what resources are available

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Lake Country context

• Lake Country – north of Kelowna, south of Vernon

• Agricultural community shifting to bedroom / resort community

• More than 90% of taxes from residential assessment

• 1/3 of business licenses of comparable communities

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Lake Country context

• Council wanted to see economic development, but no structure existed

• Projects were done on first come, first serve basis

• Largely based on grant-grubbing, without clear vision

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Changing the game

• In 2011, Council restructured the organization

• Created Ec Dev position on 2 year term

• Ordered strategic planning session

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Participants

• Participants included:

• Councilors & Mayor

• Senior Municipal Staff – Planning, Finance, Parks, Engineering

• Chamber of Commerce • Largest local developers • Regional District • Key local business people

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Sessions

• 1 ½ days of intense sessions

• Long sessions needed for meaningful discussion

• Facilitated by outside consultant

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Topics

• Define Future • Assess Present • Identify REALISTIC possibilities • Action Plan

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Session Results

• 11 major strategic dimensions identified • 7 for immediate municipal action

Tourism Strategy

Employment Lands and Land Marketing

Attainable Housing

Pelmewash Parkway

Main Street

Business Perception

New Business Needs

Page 28: WELCOME to the WEBINAR Economic Development Essentials ...€¦ · • Use measurables the municipality / region collects anyways • Building permits, application, business licenses,

Workplan

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Workplan

• Most important follow-up

• 18 month workplan developed from strategic report

• Key projects, policies, deliverables

• If there is no workplan and timeline developed, the strategic plan is a waste of everyone’s time

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Workplan

WORK PLAN TIMINGJanuary February March April May June July August SeptemberOctober NovemberDecemberJanuary February March April May June

Tourism Strategy

Terms of Reference X

Stakeholder Engagement Session X

Report (TOTA) X X

Workplan and Strategy X X

Adoption X X

Employment Lands

& Land Marketing Land Inventory X X X X

Needs Assessment X X X

Policy Review X X X

Recommendations to Council X

Identify Market Opportunities X

Community Marketing X X X X X X X X X X X X X

Attainable Housing

Terms of Reference X

Housing Inventory X

Land Inventory X X X

Policy Review X

Municipal Cost Review X X

Recommendations to Council X

Pelmewash Parkway

Main Street

Vision Revisit

Incentives - Council adoption X X

Marketing Plan X X

Community events (w/ Chamber) X X X X

Business Perception

UDI & Homebuildres Event X

Media Blitz X X X X

Policy Review - More business friendly? X X X X

Business Retention and Expansion X X X X X X X X X X

Business Walks X

New Business Needs

Ongoing Product Development X X X X X X X X X X X X X X X X X X

Grant Assistance Package X X X X

Website Enhancements X X X X

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Measurements

• Measurements / success indicators are vital

• Ec Dev numbers can be hard to tabulate in small towns – statistics are collected at higher population levels

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Balanced Scorecard

• Balanced Scorecard used to review success

• Measures in 4 areas:

• Customer Perspective

• Financial Perspective • Internal Process Perspective • Learning and Growth Perspective

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Customer Perspective

Customer Perspective

Metrics Include: Customer Service

Availability of information

Website Metrics

Business visits

Event attendance

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Financial Perspective

Metrics Include: Building Permits

Commercial Permits

Housing Starts

Business Licenses

Town Centre Tourist visits to VIC

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Internal Process Perspective

Metrics Include: Policy Improvements Business Friendliness Land Availability Government Responsiveness

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Learning and Growth Perspective

Metrics Include: Organizational Activities Community Activities Subjective Measures

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Results

• Rebuilt District’s development approval policies – fastest approval times in region

• Top 15 for BC Open for Business Awards • 2 properties in Town Centre sold, development

pending • Partnership with Tourism Kelowna • New Visitor’s Information Centre, costs 40% of

previous site with better results • Land Inventory • New Website • Award Winning Business Walks program

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Lessons

• Find balance between ambitious and realistic

• Build strong planning group from in and outside government

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Lessons

• Internal staff buy in can be as important as community buy in • Planning, engineering staff are ‘gatekeepers’

• Community leaders need to be involved – Chamber, leading businesses

• Consider establishing Ec Dev Committee to maintain momentum

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Lessons

• Without workplan with timelines and deliverables, the process is worse than useless

• Deliverables need to be assigned to project champions

• Workplan should establish methodology and timeframe for reporting

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Lessons

• Use measurables the municipality / region collects anyways • Building permits, application, business

licenses, approval times, etc.

• Have reasonable expectations – world economy is outside of your hands

• Ec Dev takes time – real results are 5 years away

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Lessons

• Perception of Ec Dev as ‘business attraction’

• Most of the first 5 years of Ec Dev will be internally focused

• Business friendly policies, procedures, staff attitudes, planning & engineering documents

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Thank You

• Thanks to everyone who watched the webinar

• Feel free to contact me, or better yet, bring your family to visit the beautiful District of Lake Country

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CFDC Thompson Country (Growing Communities One Idea At A Time Since 1987)

Planning for Success

October 10, 2013

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About CFDC Thompson Country Service Area includes City of Kamloops and surrounding rural Areas in the TNRD

CFDC CORE Program Areas:

Provides Employment Services programming in Nicola Valley.

Nine staff (4 in Kamloops and 5 in Merritt).

Board of 9 with members representing communities throughout service area.

Total Budget in 2012 of approximately $1.8 million.

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The CFDC Action Planning

Process

1) Pre-planning

2) Formal Planning workshop

3) Facilitated workshops

4) Priority setting

5) Accurately record outcomes

6) Implementation

7) Adoption of the Action Plan

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Details of the Action Plan

1) Key elements of the Action Plan

2) An Example – Increase CFDC Involvement in local

Agriculture development:

Goal

Activities

Resources

Outputs

Outcomes

3) Linked to other activities such as 4 H Loans program

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Selected Targeted Outcomes

Plan covers April 2013 to March 2015:

Increase Loans Portfolio to $4 million

Expand and Revitalize Self Employment Program

Agri-food Initiative

Work towards establishing Venture Capital Fund

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Thank you!

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Discussion/Questions

• What challenges and/or opportunities has your community experienced with strategic planning? • Do you have any success stories and/or lessons learned you would like to share? • What tools or resources would better support

strategic planning in your community?

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Resources

Business Attraction Toolkit for BC Communities www.jtst.gov.bc.ca/BusinessAttractionToolkit

RuralBC www.ruralbc.gov.bc.ca/local_gov/economic_dev/index.html

Community Futures www.communityfutures.net

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THANK YOU

for your participation in this webinar