Post on 27-Jan-2015
description
The Value of Twitter for Business
Webinar by Untold and Komfo2014.02.27
@ronnitino
Let’s talk about Twitter…
— How is Twitter good for business?— Opportunities and challenges— Cases (mostly Danish)— Tools to help your business
and please, ask questions along the way!
Online adults’ use of social networking sites
The Value of Twitter for Business2014.02.27
From: http://www.pewinternet.org/ - Dec 2013
2012 16% use Twitter67% use Facebook
201318% use Twitter71% use Facebook
The Value of Twitter for Business2014.02.27
From: http://www.pewinternet.org/ - Dec 2013
Online adults’ use of social networking sites
2012 16% use Twitter67% use Facebook
201318% use Twitter71% use Facebook
Twitter Overtakes Facebook as Teens’ Most Important Social Network
The Value of Twitter for Business2014.02.27
Mobile now driving 80% of Twitter traffic
The Value of Twitter for Business2014.02.27
From: http://www.mediaweek.co.uk/article/1282074/mobile-driving-80-twitter-traffic via Nielsen
80% UK and Spain - 69% primary way
72% Netherlands - 72% primary way
68% France - 60% primary way
The Six Structures ofTwitter Conversation Networks
The Value of Twitter for Business2014.02.27
From: http://www.pewresearch.org/fact-tank/ - Feb 2014
The Six Structures ofTwitter Conversation Networks
The Value of Twitter for Business2014.02.27
From: http://www.pewresearch.org/fact-tank/ - Feb 2014
The Six Structures ofTwitter Conversation Networks
The Value of Twitter for Business2014.02.27
From: http://www.pewresearch.org/fact-tank/ - Feb 2014
Opportunities & Challenges
The Value of Twitter for Business2014.02.27
Listen/Join ConversationMarketing AnalysisImpact ReportingAd Rotation
The OnlineCommunityManager
a ”jack of all trades”
BRANDMANAGEMENT
ADVERTISING ANDMARKETING
STAFFDEVELOPMENT
BUSINESSPLANNING
COMMUNITYMANAGEMENT
PLATFORMMANAGEMENT
PROJECTMANAGEMENT
PRODUCT MANAGEMENT
CUSTOMERMANAGEMENT
PROFESSIONALMANAGEMENT
Upgrades and ImprovementsSoftware Know-How
Feature Selection
RecruitingTeam BuildingStaff Training
BudgetingGoal DefinitonBusiness Alignment
Control/ManagementModeration and Rule EnforcementElicit ParticipationRewards and Incentives
Content PlanResearch and Insight
Priority and Schedule Management
Documentation
Incorporation of ExperienceProduct Selection
OutreachEvents
IncentivesIssue Management
NetworkingIdentification of Best Practices
Attend Trade Events
Brand SupportSituation ManagementCapture Brand and Feedback
From: http://blogs.zdnet.com/Hinchcliffe
The Value of Twitter for Business2014.02.27
CONTENT MANANGEMENT
The Value of Twitter for Business2014.02.27
From: http://www.thetimes.co.uk- Apr 2013
Prepared for ”Trial by Twitter”
The Value of Twitter for Business2014.02.27
From: http://content.time.com/time/magazine/article/0,9171,2062464,00.html - Apr 2011
Social divide - Business as usual?
Profits or Loss?
The Value of Twitter for Business2014.02.27
From: http://www.mediaweek.co.uk/article/1282074/mobile-driving-80-twitter-traffic via Nielsen
What are my cost heavyprocesses?
Where can we gain more than we already have?
How can we benefit from joining the conversation?
How can we improve customer experience?
Cases of Twitter in Business
The Value of Twitter for Business2014.02.27
Seismonaut
The Value of Twitter for Business2014.02.27
Seismonaut
DTE Energy + Detroit Red Wings
The Value of Twitter for Business2014.02.27
From: http://mwalliance.org/node/2031 – March 2011
Purpose
- partnership
- awareness
- energy efficient goal lamps
Social media activities
- Four Goal graphics (Facebook)
- Social Saturday giveaways (Twitter)
- #lightthelamp (Twitter)
- @DetroitRedWings + @DTE_Energy
Results
- reached new customers
- 250 > 7500 fans in two weeks
- 30,000 entries for ticket giveaways
- Inspiring Efficiency Marketing Award
Practical value and local flavour:Police of South Jutland
The Value of Twitter for Business2014.02.27
The Sin of Auto-posting:TV Syd
The Value of Twitter for Business2014.02.27
The Social Currency of RTs:Spies Travel
The Value of Twitter for Business2014.02.27
Hashjacking in a good way:Kvickly and #xfactordk
The Value of Twitter for Business2014.02.27
Hashjacking in a bad way:Bold.dk and #sldk
The Value of Twitter for Business2014.02.27
Just being heard beatsgetting what you’re after…
The Value of Twitter for Business2014.02.27
Wisdom of Crowds – and Sales:Anna Libak by @ChristinaWedel
The Value of Twitter for Business2014.02.27
Useful Tools
The Value of Twitter for Business2014.02.27
Komfo
The Value of Twitter for Business2014.02.27
Hootsuite
The Value of Twitter for Business2014.02.27
TweetDeck
The Value of Twitter for Business2014.02.27
Buffer App
The Value of Twitter for Business2014.02.27
Manage Flitter
The Value of Twitter for Business2014.02.27
Hashtracking
The Value of Twitter for Business2014.02.27
The Value of Twitter for Business2014.02.27
…and brand awareness…and joining the conversation…and possibly profits – if you know where to gain
Thank you!Stay in touch
Ronni Tino Pedersen, MD
@ronnitinorope@untold.dk
www.untold.dk