Webinar: The Value of Twitter for Business

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The Value of Twitter for Business Webinar by Un told and Komfo 2014.02.27

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Slides from webinar by Untold and Komfo 2014.02.27

Transcript of Webinar: The Value of Twitter for Business

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The Value of Twitter for Business

Webinar by Untold and Komfo2014.02.27

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@ronnitino

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Let’s talk about Twitter…

— How is Twitter good for business?— Opportunities and challenges— Cases (mostly Danish)— Tools to help your business

and please, ask questions along the way!

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Online adults’ use of social networking sites

The Value of Twitter for Business2014.02.27

From: http://www.pewinternet.org/ - Dec 2013

2012 16% use Twitter67% use Facebook

201318% use Twitter71% use Facebook

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The Value of Twitter for Business2014.02.27

From: http://www.pewinternet.org/ - Dec 2013

Online adults’ use of social networking sites

2012 16% use Twitter67% use Facebook

201318% use Twitter71% use Facebook

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Twitter Overtakes Facebook as Teens’ Most Important Social Network

The Value of Twitter for Business2014.02.27

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Mobile now driving 80% of Twitter traffic

The Value of Twitter for Business2014.02.27

From: http://www.mediaweek.co.uk/article/1282074/mobile-driving-80-twitter-traffic via Nielsen

80% UK and Spain - 69% primary way

72% Netherlands - 72% primary way

68% France - 60% primary way

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The Six Structures ofTwitter Conversation Networks

The Value of Twitter for Business2014.02.27

From: http://www.pewresearch.org/fact-tank/ - Feb 2014

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The Six Structures ofTwitter Conversation Networks

The Value of Twitter for Business2014.02.27

From: http://www.pewresearch.org/fact-tank/ - Feb 2014

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The Six Structures ofTwitter Conversation Networks

The Value of Twitter for Business2014.02.27

From: http://www.pewresearch.org/fact-tank/ - Feb 2014

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Opportunities & Challenges

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The Value of Twitter for Business2014.02.27

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Listen/Join ConversationMarketing AnalysisImpact ReportingAd Rotation

The OnlineCommunityManager

a ”jack of all trades”

BRANDMANAGEMENT

ADVERTISING ANDMARKETING

STAFFDEVELOPMENT

BUSINESSPLANNING

COMMUNITYMANAGEMENT

PLATFORMMANAGEMENT

PROJECTMANAGEMENT

PRODUCT MANAGEMENT

CUSTOMERMANAGEMENT

PROFESSIONALMANAGEMENT

Upgrades and ImprovementsSoftware Know-How

Feature Selection

RecruitingTeam BuildingStaff Training

BudgetingGoal DefinitonBusiness Alignment

Control/ManagementModeration and Rule EnforcementElicit ParticipationRewards and Incentives

Content PlanResearch and Insight

Priority and Schedule Management

Documentation

Incorporation of ExperienceProduct Selection

OutreachEvents

IncentivesIssue Management

NetworkingIdentification of Best Practices

Attend Trade Events

Brand SupportSituation ManagementCapture Brand and Feedback

From: http://blogs.zdnet.com/Hinchcliffe

The Value of Twitter for Business2014.02.27

CONTENT MANANGEMENT

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The Value of Twitter for Business2014.02.27

From: http://www.thetimes.co.uk- Apr 2013

Prepared for ”Trial by Twitter”

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The Value of Twitter for Business2014.02.27

From: http://content.time.com/time/magazine/article/0,9171,2062464,00.html - Apr 2011

Social divide - Business as usual?

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Profits or Loss?

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From: http://www.mediaweek.co.uk/article/1282074/mobile-driving-80-twitter-traffic via Nielsen

What are my cost heavyprocesses?

Where can we gain more than we already have?

How can we benefit from joining the conversation?

How can we improve customer experience?

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Cases of Twitter in Business

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The Value of Twitter for Business2014.02.27

Seismonaut

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Seismonaut

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DTE Energy + Detroit Red Wings

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From: http://mwalliance.org/node/2031 – March 2011

Purpose

- partnership

- awareness

- energy efficient goal lamps

Social media activities

- Four Goal graphics (Facebook)

- Social Saturday giveaways (Twitter)

- #lightthelamp (Twitter)

- @DetroitRedWings + @DTE_Energy

Results

- reached new customers

- 250 > 7500 fans in two weeks

- 30,000 entries for ticket giveaways

- Inspiring Efficiency Marketing Award

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Practical value and local flavour:Police of South Jutland

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The Sin of Auto-posting:TV Syd

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The Social Currency of RTs:Spies Travel

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Hashjacking in a good way:Kvickly and #xfactordk

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Hashjacking in a bad way:Bold.dk and #sldk

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Just being heard beatsgetting what you’re after…

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Wisdom of Crowds – and Sales:Anna Libak by @ChristinaWedel

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Useful Tools

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The Value of Twitter for Business2014.02.27

Komfo

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Hootsuite

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TweetDeck

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Buffer App

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Manage Flitter

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The Value of Twitter for Business2014.02.27

Hashtracking

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…and brand awareness…and joining the conversation…and possibly profits – if you know where to gain

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Thank you!Stay in touch

Ronni Tino Pedersen, MD

@[email protected]

www.untold.dk