Nett / LunchnLearn webinar "Twitter for Business" Director's Cut

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Click to edit Master text styles Second level Third level Fourth level Fifth level Using Twitter to gain a competitive advantage Wednesday 8 th July 2009

description

This is the full unedited powerpoint presentation from the LunchnLearn webinar hosted on July 7th on "Using Twitter to gain a competitive advantage". It achieved a record number of attendees and prompted lots of discussion, so thought people might benefit from seeing the full set of slides that time prevented me from showing.

Transcript of Nett / LunchnLearn webinar "Twitter for Business" Director's Cut

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Click to edit Master text stylesSecond levelThird level

Fourth levelFifth level

Using Twitter to gain a competitive advantage

Wednesday 8th July 2009

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Surely it’s a waste of time?

• Isn’t social media just a young person’s fad?

• How can I generate sales or leads?

• How do I read and respond to everything?

• How do I measure the results?

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Astronomical growth (year on year 517.9%)

Courtesy Hitwise Australia

www.hitwise.com.au

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Copyright 2009. This document is produced by Nett and Netregistry.

Why Twitter?

• Over 60% of Twitter users aged 35+

• Over 55s are the biggest users

Courtesy Hitwise Australia

www.hitwise.com.au

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Why Twitter?

• It’s where the customer decision process starts

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• It’s where the customer decision process starts

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• It’s where the customer decision process starts

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• It’s where the customer decision process starts

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How much influence do they have?

• @Trib – followed by over 4000 people

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Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

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Copyright 2009. This document is produced by Nett.

Why Twitter?

• Have the sales conversation right there on Twitter

• Don’t force the user to contact you through another channel

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Customer / business focus

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Customer / business focus

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Customer / business focus

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Customer / business focus

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The business goal

• What is your goal?

How can my business use Twitter to increase sales, brand awareness and

reach a wider audience?

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Copyright 2009. This document is produced by Nett.

The business goal

• What is your goal?

How can my business use Twitter to increase sales, brand awareness and

reach a wider audience?

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Copyright 2009. This document is produced by Nett.

The business goal

• What is your goal?

How can my business help my target audience achieve their goals?

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• Why would your target audience want your product?» What goal will they achieve with your product?» When are customers interested in your product or service?» What related topics are they interested in?

Copyright 2009. This document is produced by Nett.

The business goal

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• Tweetdeck

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Twitter Tools

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• Tweetdeck» Notifies

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Twitter Tools

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» Displays

• Tweetdeck» Notifies

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Twitter Tools

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» Displays

• Tweetdeck

» Filters

» Notifies

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Twitter Tools

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» Displays

• Tweetdeck

» Filters

» Notifies

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Twitter Tools

» Searches

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» Search bios

• Tweepsearch

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Twitter Tools

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» Find your audience» Search bios

• Tweepsearch

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Twitter Tools

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» Find your audience» Search bios

• Tweepsearch

» Follow!

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Twitter Tools

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» Find your audience» Search bios

• Tweepsearch

» Follow!

Copyright 2009. This document is produced by Nett.

Twitter Tools

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• Tweetmeme

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Twitter Tools

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• Tweetmeme» Install on pages

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Twitter Tools

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• Tweetmeme» Install on pages» Easy submission

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Twitter Tools

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• Tweetmeme» Install on pages» Easy submission» Share content

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Twitter Tools

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• Nowww.com.au

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Twitter Tools

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• Nowww.com.au

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Twitter Tools

• Tweetbeep.com

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• Nowww.com.au

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Twitter Tools

• Tweetbeep.com

• Twitterfeed.com

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Twitter Dos and Don’ts

• Don’t spam, preach or broadcast

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Twitter Dos and Don’ts

• Do be friendly and helpful

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Twitter Dos and Don’ts

• Don’t lurk, waiting for people to flock to you

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Twitter Dos and Don’ts

• Do actively follow people in your target group and engage with them.

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Twitter Dos and Don’ts

• Do share relevant content.

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Measuring Twitter

• Twitter is not about instant financial ROI!!!!!

• It is not an advertising medium but an engagement one

• It is a networking party where you can meet and befriend hundreds of potential customers

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Measuring Twitter

• Track positive versus negative mentions – are positive mentions increasing?

• Track influence – how many people respond or retweet what you say?

• Track clicks – are people clicking on the links you share?

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Measuring Twitter

• Stick at it!

• Genuine benefits can take months!

• Stay consistent

• Tweet regularly

• Tweet positively!

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Shameless plug!

• Follow me - ;-)

Netregistry

Kimota