Bernd Kruse | Michael Klemme

Content Optimization with Acrolinx at Philips Healthcare

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Philiips Healthcare, 20 November 2012, Acrolinx

Agenda

• An introduction to Philips• “Service Information Harmonization Program”• STE• Acrolinx at Philips

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Philiips Healthcare, 20 November 2012, Acrolinx

Philips: a strong diversified industrial group

Founded in 1891Headquartered in Amsterdam, The Netherlands

Sales of €22.6 billion in 20111

- 33% in Growth Markets- 65% in B2B- EBITA 7.4% of sales

Globally recognized brand (world top 50)Our brand value doubled to $8.7bn since 20042

122,000 employeesSales and service outlets in over 100 countries

€1.6 billion investment in R&D, 7% of sales

Who we are Our businesses Operating in >100 countries

2011

Healthcare

Lighting

Consumer Lifestyle

2Source: Interbrand1Note - All figures exclude discontinued operations

26%

40%

34%

Growth Markets

Western Europe

North America

Other

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Philiips Healthcare, 20 November 2012, Acrolinx

Healthcare

Philips Healthcare

Businesses1

Imaging Systems

Home Healthcare Solutions

Patient Care and Clinical Informatics

Customer Services

38%

€8.9Billion sales in 2011

38,000+People employed worldwide in 100 countries

15% 22% 25%

450+Products & services offered in over 100 countries

1 Last twelve months September 2012

8%of sales invested in R&D in 2011

Geographies1

North America

Other Mature Geographies

45% 12% 23%

Growth Geographies

Western Europe

20%

Philiips Healthcare, 20 November 2012, Acrolinx

Magnetresonanz-Tomographie

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Philiips Healthcare, 20 November 2012, Acrolinx

Computer-Tomographie

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Philiips Healthcare, 20 November 2012, Acrolinx

Ultraschall

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Philiips Healthcare, 20 November 2012, Acrolinx

Nuklearmedizin

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Philiips Healthcare, 20 November 2012, Acrolinx

Interventionelles Röntgen

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Philiips Healthcare, 20 November 2012, Acrolinx

Philiips Healthcare, 20 November 2012, Acrolinx

Diagnostisches Röntgen

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Philiips Healthcare, 20 November 2012, Acrolinx

“Service Information Harmonization Program”

• WhatProgram established to harmonize service information

• WhyService engineers deal with systems of all imaging systems modalities; not just only one as it was in the past

• HowOne work stream was defined as “STE – Simplified Technical English”

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Philiips Healthcare, 20 November 2012, Acrolinx

STE – Definition

“Simplified English is the original name of a controlled language historically developed for aerospace industry maintenance manuals. It offers a carefully limited and standardized subset of English. It is now officially known under its trademarked name as Simplified Technical English (STE).” (source: wikipedia.org)

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Philiips Healthcare, 20 November 2012, Acrolinx

STE – Advantages

• Reduce ambiguity• Improve acuteness of technical documentation, especially when it

comes to instructions• Content easier to understand for non-native speakers• Quicker, simpler and more cost-effective translations• Facilitate computer-aided translations and machine translations

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Philiips Healthcare, 20 November 2012, Acrolinx

STE – the Philips way

• We don’t use “pure” STE• It’s rather “inspired by STE”• Every technical writer of service information attended an STE training • Non-native technical writers are supported by AcrolinxIQ when creating

content

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Philiips Healthcare, 20 November 2012, Acrolinx

Acrolinx at Philips

• 2 tools (AcrolinxIQ and “Mr. X”) were tested for 6–8 weeks by a group of technical writers

• Based on defined criteria the 2 tools were evaluated• AcrolinxIQ declared the winner – unanimously• Plan to implement created• 1st phase of the project had 4 Business Innovation Units

– Interventional X-Ray (Best/NL)– Nuclear Medicine (San José + Cleveland / USA)– Diagnostic X-Ray (Hamburg/DE)– Generators, Tubes and Components (Hamburg/DE)

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Philiips Healthcare, 20 November 2012, Acrolinx

Implementation of AcrolinxIQ

• Define the style + grammar rules that should be used• Align the rules with existing “Philips Healthcare Style Guide”• Create initial terminology lists• A Domain “STE” was created in AcrolinxIQ

– Contains preferred and deprecated words from STE

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Philiips Healthcare, 20 November 2012, Acrolinx

Implementation of AcrolinxIQ

• 2nd phase of the project• 4 more Business Innovation Units

– Ultrasound (Bothell/USA)– Magnetic Resonance Imaging (Best/NL)– Ambient Experience (Best/NL)– IS Customer Services Programs (Best/NL)

• Creation of an IS-wide terminology list

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Philiips Healthcare, 20 November 2012, Acrolinx

Current Situation

• Test and production servers running Windows (Win7 + Win2003)• Plug-ins for

– MS Word– XMetaL (with CMS Schema ST4)– FrameMaker

• Desktop Batch Checker also used• Terminology stored in external Oracle DB

– 12 Domains– ~7,700 terms (2,500 “deprecated”, 4,700 “preferred”)

• 50 “named user” + 8 “concurrent user” licenses• ~100 users registered

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Philiips Healthcare, 20 November 2012, Acrolinx

Demonstration

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Philiips Healthcare, 20 November 2012, Acrolinx

Next Steps

• “Intelligent Re-use”• Implement AcrolinxIQ at other Business Groups• Use AcrolinxIQ in other areas like

– site planning information– instructions for use

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Philiips Healthcare, 20 November 2012, Acrolinx

Fragen

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Philiips Healthcare, 20 November 2012, Acrolinx

Contact

• Bernd Krusebernd.kruse@philips.com

• Michael Klemmemichael.klemme@acrolinx.com

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