Post on 14-Apr-2018
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 1/22
All you needto know about
Content
Marketing and
Optin Offers
HOW TO WRITE WEBCOPY
THAT SELLS (PART 3)
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
What do you do AFTER people visit your website
and read your webcopy?
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 2/22
What do YOU do AFTER peoplevisit your website and read
your webcopy?
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 3/22
CONTENT MARKETING
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
People read content in different formats.
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 4/22
People read content in different formats. Some people like to read, others prefer to listen, while most
want to watch.
CONTENT MARKETING
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 5/22
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 6/22
This is known as “Content Syndication”
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 7/22
This is known as “Content Syndication”
You can share your content on:
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 8/22
This is known as “Content Syndication”
You can share your content on:
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 9/22
This is known as “Content Syndication”
You can share your content on:
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus
YouTube, Vimeo, Viddler, Metacafe, Vine (a 7 seconds CTA can work
wonders in brining people on your website)
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 10/22
This is known as “Content Syndication”
You can share your content on:
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus
YouTube, Vimeo, Viddler, Metacafe, Vine (a 7 seconds CTA can work
wonders in brining people on your website)
Scribd, Docstoc, Digg, Academia.edu, Tumblr
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 11/22
This is known as “Content Syndication”
You can share your content on:
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus
YouTube, Vimeo, Viddler, Metacafe, Vine (a 7 seconds CTA can work
wonders in brining people on your website)
Scribd, Docstoc, Digg, Academia.edu, Tumblr
iTunes, SoundCloud
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 12/22
Normally, an Optin Offer is put on a website’s homepage.
OPTIN OFFERS
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 13/22
Normally, an Optin Offer is put on a website’s homepage .
When it is placed on a dedicated page we call it a Landing
Page.
OPTIN OFFERS
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 14/22
Normally, an Optin Offer is put on a website’s homepage .
When it is placed on a dedicated page we call it a Landing
Page.
It works as a sor t of trade: a visitor gets something valuable
in exchange for their name and email address.
OPTIN OFFERS
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 15/22
Normally, an Optin Offer is put on a website’s homepage .
When it is placed on a dedicated page we call it a Landing
Page.
It works as a sor t of trade: a visitor gets something valuable
in exchange for their name and email address.
The contribution of a good copywriter is VITAL for optin of fers
which CONVERT.
OPTIN OFFERS
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 16/22
OPTIN PAGE EXAMPLES
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 17/22
OPTIN PAGE EXAMPLES
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 18/22
OPTIN PAGE EXAMPLES
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 19/22
OPTIN PAGE EXAMPLES
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 20/22
OPTIN PAGE EXAMPLES
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 21/22
Download your FREE template for homepage optin offers .
FREE OPTIN TEMPLATE!
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 22/22
HI, GORGEOUS!
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