Want to Improve Your Partner Sales Support? Ask These 5 QuestionsBy Matt HenslerDirector of Customer Success

@matthensler

https://www.linkedin.com/in/henslermatt

Want to Improve Your Partner Sales Support? Ask These 5 Questions

Traditional partner portals were not built around the complexities of today’s sales environment. Instead of one-size-fits-all content management systems of the past, those traditional methods have become more like one-size-fits-nobody.

Want to Improve Your Partner Sales Support? Ask These 5 Questions

Want to improve your partner sales support? Ask yourself these five questions.

Want to Improve Your Partner Sales Support? Ask These 5 Questions

1. Is your on-boarding process quick and efficient?• The best partner platforms provide

more than just access to resources. • They allow channel partners to interface

with your organization, providing robust, easy-to-use, but entirely communication tools that help build relationships.

Want to Improve Your Partner Sales Support? Ask These 5 Questions

2. Are you able to ramp-up new sales partners quickly and effectively?• You need a platform that helps your

partners train new hires—both quickly and effectively—and ensures that they feel comfortable with both your sales processes and your organization’s culture.

Want to Improve Your Partner Sales Support? Ask These 5 Questions

3. Are you measuring your relationships, and the results from them, early and often?• Measuring relationships builds trust and

transparency, which in turn increases flexibility and accountability.

• Measuring relationships allows you to respond swiftly—especially when partners are underperforming.

Want to Improve Your Partner Sales Support? Ask These 5 Questions

4. Are you taking the time to truly understand your partners?• Are you exceeding expectations and

going above and beyond to understand the business of your partners?

• Do you understand your partner’s internal and external processes?

• How can you recreate the performance of top partners?

Want to Improve Your Partner Sales Support? Ask These 5 Questions

5. Are you investing time in providing a seamless user experience?• The best partner sales support platforms

are mindful of responsive design, and provide a seamless user experience.

• They understand that partners are constantly on-the-go, and provide sleek platforms that scale to their devices.

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