Post on 06-Aug-2015
Marketing Automation Boot Camp
April 14th, 2015
Brandon Contreras, Manager, Global Channel Development, Act-On
What is Marketing Automation?not so textbook but accurate
Consolidating all your online marketing efforts into one platform providing you concise, in-real-time, information regarding behavior and engagement of leads and contacts across all tactics.
MA defined...
MA Use, Some examples
● Topic-oriented lead nurturing● Increase sales readiness● Abandoned Shopping Cart● Upsell, Cross sell and Cycle-based sell● After Sale Support● Wake Inactive Leads● Highly Engaged Persons● Event communication automation● Employees Training