Vijay Anand

Product Management

The transformation into the new social, mobile and

global world

Intuit : A story of transformation

25 years: A wonderful story of success

Trusted brands

Large user bases…more than 35M

Third party relationships

Talent & expertise

Significant financial strength

2011: A Connected Services company

50M users…35M on hosted products & services

Innovation pipeline improved 5x

Nearly $4B in revenue

62% of revenue from connected services

Street and employee confidence in our future

Market research

Customer surveys/interviews

Product requirements analysis

Large silo’d teams

Annual release cycles

Yesterday’s topic

Innovation by doing…

customer immersion, pain point analysis

lean agile cross functional teams

rapid iterations with customers

analysis of customer behaviors through data

Today’s topic

Be clear on the mission before you embark on the journey

Financial… making & saving money, grow & profit

“Better Money Outcomes”

Productivity… turning drudgery into time for what matters most

Compliance… without even having to think about it

Confidence… from the wisdom & experience of others

To be a premier innovative growth company that improves our customers’ financial lives so profoundly…

they can’t imagine going back to the old way

…and those who serve them

We serve these end customers

Consumers Small Businesses

AccountantsFinancial

Institutions

HealthCare

Players

Develop core capabilities and make it part of everyone’s role

• Deliver the customer benefit• They actively use• They proactively recommend

Intuit applies two core capabilities to delight customers…

Customer Driven Innovation Design for Delight

Love Metrics

Customer Driven Innovation

The big questions for you

How do you

build your

product strategy

around the

customer

How do you leverage the

culture of innovation around you

How do you

deliver for today and

for tomorrow

QUESTION #1How do you build your

product strategy around the customer?

To walk a mile in a customer’s shoes…you must first remove your own

Create opportunities to engage in dialogue

Bring customers into the development

process

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SUMMARY –

Building your product strategy around the customer

• Walk in the customers’ shoes

• Create opportunities to engage in dialogue

• Bring customers into the development process

QUESTION #2How do you leverage

the culture of innovation around

you?

Small teams

Foster an entrepreneurial environment

Rapid experimentation

Celebrate failure

Intuit - Confidential

Idea conceived in unstructured time…

The power of unbridled passion

Enable ideas to come from anywhere

Jyoti, Student, Guwahati, Assam

Nageshwara, Farmer, Andhra Pradesh

Ramesh Kumar, Hospital Employee, Jaipur, Rajasthan

Needs career information,

education services

Needs bus schedule, local news

Needs weather, news, market

prices for crops

SUMMARY –

Leverage the culture of innovation

• Questions you ask…not answers you give

• Foster an entrepreneurial environment

• Enable ideas to come from anywhere and set up processes to empower innovators

QUESTION #3What do you deliver today vs tomorrow?

"I'm actually as proud of many of

the things we haven't done as the things we have done.”

1. Identify the one BIG pain point that YOU can solve well

2. Define THE customer benefit you DELIVER3. Make it very EASY to use … FIRST time and

every time4. Deliver the customer benefit as EARLY as

possible5. Test early and relentlessly and Measure

ruthlessly …amplify what works and cut what doesn’t (fail fast)

SUMMARY –

Deliver for today and tomorrow

• Focus on delivering THE customer benefit

• Make it EASY to use first time and every time

• Test EARLY and measure ruthlessly

Leading innovation & growth in a changing world

Build your

product strategy

around the

customer

Leverage the culture

of innovation around you

Deliver for today and

for tomorrow

the only constant is change

There is one certainty:

You will have to lead transformational

change

vijay_anand@intuit.com

Thank you