Post on 13-Jun-2015
description
GIVE THEM LOLLIPOPS
What drives drinking decision
making?
SOCIAL NORMS
PATH OF LEAST RESISTANCE
How to find more decision making
factors
“how many units did you have last weekend?”
vs.
“last weekend- which pub did you go to? who did you meet? what was the first drink you had when you got there?”
CUSTOMER RESEARCH
WHAT IS DRINKING’S “JOB”?