Company Profile

Web site

Media

Presentation

Demo

Spread the wordthrough social and traditional media

0.1 Media

“Editors and journalists agree that e-mail pitches should be more relevant to their beat/area of interest.”

“How the Press Uses and Values PR”

Find the Influencers

Tailor

your

Pitch

Spread the Word

Prepare your web site for

investor and market attention

0.2 Web site

“The first paragraphof your homepage should explain concisely what you do.

The next paragraphshould set you apart.”

Web Marketing Today

Prepare for Landing

Build your Followers and Fanbase

Track Visitors(by Name)

Position your company for

maximum investor interest

0.3 Company Profile

“Assess what positions exist in the market and then determine which of those you have the best chance of occupying and defending.”

MarketingProfs

Refine your Positioning

Calculate Market Size

Acknowledge the Competition

Design and deliver effective powerpoint presentations

0.4 Presentations

“Restraint in preparation.

Simplicity in design.

Naturalness in delivery.”

Garr Reynolds,Presentation Zen

Focus on your Audience

Bullet Points

• No more than 5 bullets• No less than 24 pt. font• Only 1 line each

Less is More

Design with Distinction

Develop winning demos, collateral and booth graphics

0.5 Demo

“Stop jawboning and start demoing.

If your demo is good they will hunt you down to get your whole story later.”

Guy Kawasaki

Develop your Product Demo

Prepare Answers

Plan your Backup Strategy

Pick up the Playbook