The Venture Capital and Investor Conference Marketing Playbook
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Transcript of The Venture Capital and Investor Conference Marketing Playbook
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G. Scott ShawMAVA FastTrack SeminarApril 19, 2011
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Company Profile
Web site
Media
Networking
Presentation
Demo
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Spread the wordthrough social and traditional media
0.1 Media
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“Editors and journalists agree that e-mail pitches should be more relevant to their beat/area of interest.”
“How the Press Uses and Values PR”
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Find the Influencers
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Tailoryour Pitch
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Spread the Word
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Prepare your web site for investor and market attention
0.2 Web site
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“The first paragraphof your homepage should explain concisely what you do.
The next paragraphshould set you apart.”
Web Marketing Today
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Prepare for Landing
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Build your Followers
and Fanbase
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Track Visitors(by Name)
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Position your company for maximum
investor interest
0.3 Company Profile
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“Assess what positions exist in the market and then determine which of those you have the best chance of occupying and defending.”
MarketingProfs
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Refine your Positioning
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Calculate Market Size
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Emphasize your Management Expertise
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Plan ahead to get the most
of your networking
0.4 Networking
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“Whatever it is that you want to achieve, it’s going to happen with and through other people, so be purposeful, be directed ...”
Keith Ferrazzi, Author“Never Eat Alone”
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Know your Event Goals
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Tailor your
Elevator Pitch
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Focus on QualityNOT Quantity
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Design and deliver effective powerpoint presentations
0.5 Presentations
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“Restraint in preparation.
Simplicity in design.
Naturalness in delivery.”
Garr Reynolds,Presentation Zen
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Focus on your Audience
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Slide Topics• Problem• Solution• Technology• Business model• Sales and Marketing
• Competition• Management Team• Milestones• Financials• Summary
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Less is More
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Bullet Points
• No more than 5 bullets
• No less than 24 pt. font
• Only 1 line each
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DataScout™
• DataScout discovers actionable information buried deep within your medical records
• DataScout analyzes free-text and structured data found within physician narratives
• DataScout identifies relationships and patterns within your clinical information
• DataScout extracts meaningful data to improve critical treatment and business decisions
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Design with Distinction
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Slide Resources
• Pictures
• Presentations
• Delivery
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• Integration across academic technologies
• Student Information Systems
• Campus Wide Identity management
Opening up the technologyOpening up the technology
Integrate with your Campus Systems
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Open up the technologyOpen up the technology
Integrate with your Campus Systems
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Harmonizing Air Traffic Operations from Gate-to-Gate
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Why Expand your Blackboard Platform Today?
• Higher expectations of the online experience at an institution
• Blackboard can provide the solution and expertise to get you there
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Why Expand your Platform Today?
Studentsexpect more
from the online experience
Blackboard provides proven
expertise and one, integrated solution
+
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Develop reliable demos, answer questions and prepare backups
0.6 Demo
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“Stop jawboning and start demoing.
If your demo is good they will hunt you down to get your whole story later.”
Guy Kawasaki
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Develop your Product Demo
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Prepare Answers
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Plan your Backup Strategy
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Company Profile
Web site
Media
Networking
Presentation
Demo
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Meeting
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Term Sheet
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Funding
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Any Questions?
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Pick up the Playbook
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