Risk Management in Venture Capital Investor-Investee Relations
Venture Capital and Investor Conference Marketing Playbook
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This presentation was delivered to an audience made up of entrepreneurs, venture capitalists and company advisors who were preparing to present at the Mid-Atlantic Venture Association's 2009 Capital Connection.
Transcript of Venture Capital and Investor Conference Marketing Playbook
Company Profile
Web site
Media
Presentation
Demo
Spread the wordthrough social and traditional media
0.1 Media
“Editors and journalists agree that e-mail pitches should be more relevant to their beat/area of interest.”
“How the Press Uses and Values PR”
Find the Influencers
Tailor
your
Pitch
Spread the Word
Prepare your web site for
investor and market attention
0.2 Web site
“The first paragraphof your homepage should explain concisely what you do.
The next paragraphshould set you apart.”
Web Marketing Today
Prepare for Landing
Build your Followers and Fanbase
Track Visitors(by Name)
Position your company for
maximum investor interest
0.3 Company Profile
“Assess what positions exist in the market and then determine which of those you have the best chance of occupying and defending.”
MarketingProfs
Refine your Positioning
Calculate Market Size
Acknowledge the Competition
Design and deliver effective powerpoint presentations
0.4 Presentations
“Restraint in preparation.
Simplicity in design.
Naturalness in delivery.”
Garr Reynolds,Presentation Zen
Focus on your Audience
Bullet Points
• No more than 5 bullets• No less than 24 pt. font• Only 1 line each
Less is More
Design with Distinction
Develop winning demos, collateral and booth graphics
0.5 Demo
“Stop jawboning and start demoing.
If your demo is good they will hunt you down to get your whole story later.”
Guy Kawasaki
Develop your Product Demo
Prepare Answers
Plan your Backup Strategy
Pick up the Playbook
