Various Stages in the Mobile App Lifecycle - Innoppl

Innoppl Technologies

Why mobile apps?

Mobile apps are modern business tools that have a wide reach

Smart phones are affordable by all classes

Customers love to perform tasks on the move

Benefits of using mobile apps for business:

Capitalize on the latest trends

Empower customers to buy on-the-go

Engage customers effectively

Market Survey

Survey the market before developing the app

Gather information about your target audiences

Perform competitor analysisCalculate the ROI

Choose the right mobile app developer

Choose the right mobile app developerExperience and expertise of the developerInfrastructure & location of the developerCheck the previous projects of the developerCheck customer reviews

Create a roadmap

Choose the mobile platformConsult the developer on features and

functionalitiesNavigation and color choicesIcons and graphicsMiddleware & backend integration

App development & testing

Check if the prototype works as per expectations

Verify if the features and functionalities are purposeful and beneficial

Finalize on the colors and navigationGive the nod for codingLet the app undergo alpha and beta testingDo a pilot if necessary

App store optimization

Visually appealing icons and imagesUse relevant keywords and phrases Provide crisp description of the app

Other promotional efforts

Host a dedicated websiteShare it in social networking sitesUse app marketing channels Discuss it in forumsBlog about your appUse banner ads

Engage your customers

Use push notifications, SMS & in-app messages to inform customers on:

New arrivalsDiscount offersPromotional events

Client retention

Client retentionAward loyalty bonusOffer discount coupons upon introducing new

customersOffer freebies on special occasions

Analyze the data from the app

Learn about the traffic sourcesObserve the customer behaviorAnalyze their feedbackMake use of the data to improve your

products & services

Updates and newer versions

Fine tune your app and update it periodicallyRelease new versions with better features

and functionalities

Contact us

Innoppl Technologies3400 Peachtree Road, NE Suite 649 Atlanta, GA 30326. 404-788-6332404-409-2410 Visit us at http://innoppl.com/

Contact us

Innoppl Technologies 3400 Peachtree Road, NE

Suite 649 Atlanta, GA 30326. 404-788-6332404-409-2410

Visit us at http://innoppl.com/

Various Stages in the Mobile App Lifecycle - Innoppl

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Transcript of Various Stages in the Mobile App Lifecycle - Innoppl

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