Various Stages in the Mobile App Lifecycle - Innoppl
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Transcript of Various Stages in the Mobile App Lifecycle - Innoppl
Innoppl Technologies
Why mobile apps?
Mobile apps are modern business tools that have a wide reach
Smart phones are affordable by all classes
Customers love to perform tasks on the move
Benefits of using mobile apps for business:
Capitalize on the latest trends
Empower customers to buy on-the-go
Engage customers effectively
Market Survey
Survey the market before developing the app
Gather information about your target audiences
Perform competitor analysisCalculate the ROI
Choose the right mobile app developer
Choose the right mobile app developerExperience and expertise of the developerInfrastructure & location of the developerCheck the previous projects of the developerCheck customer reviews
Create a roadmap
Create a roadmap
Choose the mobile platformConsult the developer on features and
functionalitiesNavigation and color choicesIcons and graphicsMiddleware & backend integration
App development & testing
App development & testing
Check if the prototype works as per expectations
Verify if the features and functionalities are purposeful and beneficial
Finalize on the colors and navigationGive the nod for codingLet the app undergo alpha and beta testingDo a pilot if necessary
App store optimization
App store optimization
Visually appealing icons and imagesUse relevant keywords and phrases Provide crisp description of the app
Other promotional efforts
Other promotional efforts
Host a dedicated websiteShare it in social networking sitesUse app marketing channels Discuss it in forumsBlog about your appUse banner ads
Engage your customers
Engage your customers
Use push notifications, SMS & in-app messages to inform customers on:
New arrivalsDiscount offersPromotional events
Client retention
Client retentionAward loyalty bonusOffer discount coupons upon introducing new
customersOffer freebies on special occasions
Analyze the data from the app
Analyze the data from the app
Learn about the traffic sourcesObserve the customer behaviorAnalyze their feedbackMake use of the data to improve your
products & services
Updates and newer versions
Updates and newer versions
Fine tune your app and update it periodicallyRelease new versions with better features
and functionalities
Contact us
Innoppl Technologies3400 Peachtree Road, NE Suite 649 Atlanta, GA 30326. 404-788-6332404-409-2410 Visit us at http://innoppl.com/
Contact us
Innoppl Technologies 3400 Peachtree Road, NE
Suite 649 Atlanta, GA 30326. 404-788-6332404-409-2410
Visit us at http://innoppl.com/