UX = UIand other misconceptions

Michel Jansen

@dawuss

UX = UIand other misconceptions

Michel Jansen

@dawuss

UX = UI

misconception 1

Gowalla, ca. 2010 Foursquare, ca. 2010

Facebook, 2011

Google+, 2011

value > pain

UX = UI(but a good UI helps)

UXcan be

designed

misconception 2

User Experiencecan be

designed

product user

ux

ux

Hassenzahl’s model of User Experience

User Experiencecan be

designed

User Experiencecan be

designed(but you can design for it)

UX is a job

misconception 3

ux

Hassenzahl’s model of User Experience

engineeringsupport

fulfilment

business

sales

providing a good user experienceis everyone’s job

but it helps if someone makes sure of that

UX is a phase

misconception 4

Damien Newman's squiggle of the design process

building the right thing&

building the thing right

upfront research

ongoing improvement

UX is singular

misconception 5

(cc) http://www.flickr.com/photos/joyoflife/3019568224

providing good user experiences starts with people

GETTINGUX

RIGHT

#1care about people, your users

#2create value, reduce pain

#3take responsibility as a team

#4look past the surface

#4keep listening

UX = UIand other misconceptions

Michel Jansen

@dawuss