UX Café October 2013: Eewei Chen '101 design ingredients to solve big tech problems'
UX Café March '13 - Mark Doolan
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CHOICE ARCHITECTURE Helping people to make choices By Mark Doolan March 2013 1
description
'Choice Architecture - issues that arise when presenting information and products to users'
Transcript of UX Café March '13 - Mark Doolan
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CHOICE ARCHITECTUREHelping people to make choices
By Mark DoolanMarch 2013
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CHOICE IS ENPOWERING
Autonomy Flexibility Freedom
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BUT CHOICE CAN DRIVE US MAD
Anxiety Regret Opportunity cost
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LESS CHOICE IS MORE CHOICE
24 jars = 3% conversion 6 jars = 30% conversion
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SUPPORT MAXIMIZERS
Clear labeling Progressive disclosure Effective filtering
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MAKE IT EASY FOR SATISFICERS
Recommendations Framing Simple differentiation
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THANK YOU
