UX Café December 2013: Michel Jansen 'Why UX is not UI'
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UX = UI and other misconceptions Michel Jansen @dawuss
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We were joined by Michel Jansen for our last UX Café of 2013, who spoke to our audience of designers and startups about why UX is not UI. Michel helps companies improve the UX of their products at Syzygy, where he works as a User Experience Architect. Previously, he worked at the UX Lab of Siemens Corporate Research and more recently at London-based startup Lokku, where he was UX lead for property search engine Nestoria. Check him out on twitter: https://twitter.com/dawuss
Transcript of UX Café December 2013: Michel Jansen 'Why UX is not UI'
UX = UIand other misconceptions
Michel Jansen
@dawuss
UX = UIand other misconceptions
Michel Jansen
@dawuss
UX = UI
misconception 1
Gowalla, ca. 2010 Foursquare, ca. 2010
Facebook, 2011
Google+, 2011
value > pain
UX = UI(but a good UI helps)
UXcan be
designed
misconception 2
User Experiencecan be
designed
product user
ux
ux
Hassenzahl’s model of User Experience
User Experiencecan be
designed
User Experiencecan be
designed(but you can design for it)
UX is a job
misconception 3
ux
Hassenzahl’s model of User Experience
engineeringsupport
fulfilment
business
sales
providing a good user experienceis everyone’s job
but it helps if someone makes sure of that
UX is a phase
misconception 4
Damien Newman's squiggle of the design process
building the right thing&
building the thing right
upfront research
ongoing improvement
UX is singular
misconception 5
(cc) http://www.flickr.com/photos/joyoflife/3019568224
providing good user experiences starts with people
GETTINGUX
RIGHT
#1care about people, your users
#2create value, reduce pain
#3take responsibility as a team
#4look past the surface
#4keep listening
UX = UIand other misconceptions
Michel Jansen
@dawuss
