Mark S. Luckie / @marksluckie@TwitterforNews

Using Twitter for News10 Tips for Better Engagement

Wednesday, December 5, 12

There are many ways to use Twitter

• Follow• Participate• Create Conversations• Amplify• Crowdsource

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Don’t be an egg

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Tip #1:

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Complete your Twitter bio

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Include your name, news organization and website

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Tweet your beat

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Tip #2:

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For journalists who post a concentrated number of Tweets in a short time span, follower growth is 50% more than expected (1.5x).

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Tweet your beat

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Tweet your beat

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Use Twitter to share previous coverage or archival content

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Use @Twitter handles

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Tip #3:

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Twitter handle:

@ symbol

@marksluckieusername

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Use @mentions and replies

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Instead of just posting Tweets that contain URLs, mix up the content of your Tweets. News organizations that tweet 20% fewer URLs and 100% more @mentions grow followers 17% more than expected.

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@Cite your sourcesIncluding the Twitter handle of your sources in your Tweets increases follower growth and engagement.

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Use good #hashtags

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Tip #4:

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Twitter hashtag:

# symbol

#journchatkeyword or

phrase

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Use hashtags

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Hashtags can increase engagement almost 100% (2x) for journalists and 50% (1.5x) for news organizations.

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Use $Cashtags

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Tip #5:

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Use $Cashtags

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Cashtags work like hashtags: click on stock symbols and see related tweets

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Create and search lists

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Tip #6:

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Using Twitter lists

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Twitter lists can be used to follow a separate group of Twitter users

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Using Twitter lists

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Twitter lists can be used to follow a separate group of Twitter users

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Using Twitter lists

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You can find additional sources using Twitter lists

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Using Twitter lists

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You can find additional sources using Twitter lists

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Be a power searcher

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Tip #7:

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Using Twitter search

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twitter.com/search

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Twitter search: Top v. All

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twitter.com/search

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Twitter search: Advance operators

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Search for Tweets with photos

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filter:images

Search for Tweets from verified usersfilter:verified

Search for Tweets from a list[searchterm] list:username/listname

Search for Tweets with linksfilter:links

Search for Tweets near a locationnear:[CITYNAME or ZIPCODE] within:10mi

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Be a Tweetdeck Ninja

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Tip #8:

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Use Tweetdeck to filter conversations

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Tweet photos and video

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Tip #9:

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Twitter is more than just 140 characters

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Tweets with media receive 3 to 4 times more engagement

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Don’t just listen, participate!

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Tip #10:

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Share what you’re readingJournalists with above expected follower growth send 200% more retweets (3X) compared to journalists with below expected follower growth.

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Find your own voice

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BONUS:

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Additional Resourcesbit.ly/TwitterForNews@TwitterForNews

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