Gerrit van DeventerSocial Media Coach and

Marketing Strategy Consultant

PSA East - 25 March 2010

“Using Social Media to promote your name, brand

and message”

Networking

Promoting

Advertising

Today's Objectives

• Social Networking Etiquette

• The Right Tools For You & Your Audiences• Using Social Media

Social Networks

facebook

Why facebook

facebook - Top 20 (January 2010)

Source: www.insidefacebook.com

Inside facebook Categories

• Inside facebook

• Inside Gaming

• App Data

• Page DataSource: www.insidefacebook.com

facebook Marketing

• Reports• Applications• Games• Events• Adverts

Source: www.insidefacebook.com

facebook’s own Fan Page

• Latest updates • Customer services• Q & A

Source: facebook Page

facebook User Statistics

• 400 million active users• 1 million mobile users• 35 million status updates /day • 5 billion photos uploaded / month• 3.5 million events / month• 20 million people join Pages / day• 70% of users is outside USA

Average User Stats• 130 friends• Active for 55 min per day • Participates in 3 events Source: facebook Page (“Resources” Tab)

facebook Growth during Jan 2010

• 13 – 17 (47%f 28%m)• 18 – 25 (31%f 52%m)• 26 – 34 (49%f 18%m)• 35 – 44 (37%f 42%m)• 45 – 54 (12%f 8%m)• 55 – 65 (16%f 36%m)

Source: www.insidefacebook.com

facebook Users by Age Group 2/1/2009

• 13 – 17 (12%)• 18 – 25 (43%)• 26 – 34 (23%)• 35 – 44 (14%)• 45 – 54 (5%)• 54 – 65 (3%)

Source: www.insidefacebook.com/facebook-global-market-monitor/

facebook Features

• Comments• Share• Stream Stories• Live Feed• Recent Friend Activity• Social Filtering• Single Sign On• Personalized Experience

facebook Category's

• Blogs & Bloggers• Desktop Applications• Devices• Entertainment• Events• Influencers• iPhone Apps• News• Reviews• Videos

Members Log in

Facebook Connect

Twitter

twitdom.com

thetwitcleaner.com

truetwit.com

Thanks 4 Listening

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