Using Sidebars Effectively in aHealthcare Promotion

Here are 5 ways to use the sidebar effectively in a healthcare promotion:

Premium/Bonus (Free Report) in the sidebar

Customer Testimonials –

Try and put the testimonials near related content (For example if the customer talks about how the

supplement relieved painful joints, then put the testimonial near copy where you talk about how the

supplement relieves painful joints)

Bulleted benefits

A Teaser to generate interest

To establish the credentials of the doctor or person

associated with the product

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