#digitalmarketing #travel @SagittariusMktg

Paul Stephen, Sagittarius Marketingcustomer lifecycles and conversion

Miranda Hobbs, iAdvizereal-time customer service

Dee Edwards, Tell Tale Traveltales from a specialist tour operator

Tim Gunstone, Eye For Travelthe new always-connected travel consumer

Fasil Shah, Sitecorecustomer engagement workshop

Q&A Panel

#digitalmarketing #travel @SagittariusMktg

#digitalmarketing #travel @SagittariusMktg

customer lifetime value.(CLV)

def: Customer revenue less the cost to acquire and then serve the customer

#digitalmarketing #travel @SagittariusMktg

value to relationships.calculate profitability.guides marketing decisions.focus and loyalty.

customer maturity model.

consumer digital ecosphere.

commerce

content

community

#digitalmarketing #travel @SagittariusMktg

Mary Meeker, internet trends 2014

#digitalmarketing #retail @SagittariusMktg

reducing the frictionmake it easier for the customer.

click me

DownloadSUBSCRIBE

BUY NOW

ADD

More info >>

CONTINUE

Update

DELETECHOOSE

SELECT

#digitalmarketing #travel @SagittariusMktg

200,000

visits

2,000

bookings

1%

conversion

#digitalmarketing #travel @SagittariusMktg

#digitalmarketing #retail @SagittariusMktg

reducing the friction.

22%lower

bounce rate

7%increase holiday searches

#digitalmarketing #travel @SagittariusMktg

32%increasehotel &

packages

107%

improvement in sign ups

#digitalmarketing #travel @SagittariusMktg

55%increaseonline

booking

16%growth

in business

#digitalmarketing #travel @SagittariusMktg

learned, explicit& implied data.

#digitalmarketing #travel @SagittariusMktg

add more.

#digitalmarketing #travel @SagittariusMktg

the human API

#digitalmarketing #travel @SagittariusMktg

#digitalmarketing #travel @SagittariusMktg

#digitalmarketing #travel @SagittariusMktg

the human API

what next?#digitalmarketing #travel @SagittariusMktg

#digitalmarketing #travel @SagittariusMktg

#digitalmarketing #travel @SagittariusMktg

top tips.

#digitalmarketing #travel @SagittariusMktg

know your customerthink about their journeyreduce the frictionwhat can you learn what can you add?

thank you.

Paul Stephenpaul@sagittarius-marketing.com

#digitalmarketing #travel @SagittariusMktg