www.kulkarnisoftware.com

LinkedIn For Business

Ashish Kulkarni

Kulkarni Software

www.kulkarnisoftware.com

Flow of Presentation – Basic

• Current Situation

• What is LinkedIn?

• What does it cost?

• Joining LinkedIn

• Completing LinkedIn Profile

• Making yourself contactable

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Flow of Presentation – Advanced

• Searching for people– By Name– By Keywords– By Industry and Title– By Location

• Contacting People• Joining Groups• Starting Discussions and Sharing News• Publishing Events

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Current Situation

• Some of us have never heard of LinkedIn

• Some of us have heard of LinkedIn

• Some of us have been invited to Join LinkedIn

• Some of us have Joined LinkedIn

• Some of us have a very elaborate LinkedIn Profile

• Very few of us use LinkedIn for Business

www.kulkarnisoftware.com

What is LinkedIn

• LinkedIn is the world’s largest professional network with over 50 million members and growing rapidly – LinkedIn.com.

• LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals – LinkedIn.com.

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How much does it cost?

www.kulkarnisoftware.com

Joining LinkedIn

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Completing LinkedIn Profile

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Details you should share

• Website address(es)

• Email address

• Kind of work you have done

• Kind of connections you are looking for

• Connections

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Details you should not share

• Address

• Birth date

• Names that you have used as passwords

• Details that can lead to identity theft

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What do we need in business?

• Leads

• Contacts

• Conversion

• Staff

• Channel for advertising expertise

• Channel for advertising events

• Channel for seeking advise

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Finding people on LinkedIn

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Search Results

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Viewing Profile

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Contacting people

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LinkedIn Groups

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Joining a LinkedIn Group

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Joining a LinkedIn Group

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Group Members

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Starting a Group Discussion

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Events

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Publishing an Event

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Asking Questions

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Asking Questions

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Answers to your question

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More…

• WordPress – LinkedIn allows you to publish latest entries from your WordPress blog on your profile

• Twitter – LinkedIn allows you to publish your status to Twitter and vice versa

• SlideShare – LinkedIn allows you to publish up to 3 presentations on your profile via SlideShare

• There are many more such applications

www.kulkarnisoftware.com

Questions?

• How do I find someone on LinkedIn?

• What if they are not on LinkedIn?

• How do I contact someone on LinkedIn?

• What is InMail? How does it differ from Message?

• What should I say in my message?

• I need more help. How do I contact you?

www.kulkarnisoftware.com

My Contact Details

• Ashish Kulkarni

• Mobile – 07748107492

• Email – ashish@kulkarnisoftware.com

• URL – www.kulkarnisoftware.com

www.kulkarnisoftware.com

What else do I do?

• Web Design• Web Development• E-Commerce• Search Engine Optimisation / Internet Marketing• Social Media Marketing• Bespoke Software Development• Database Development• Web Hosting• Website and Software Support