Using LinkedIn for Business Growth Workshop
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Transcript of Using LinkedIn for Business Growth Workshop
LinkedIn for Business
LinkedIn for BusinessIntermediate StrategiesIntermediate Strategies
LinkedIn helps LinkedIn helps Market your business
Develop business partnershipsIncrease your network
Increase your credibilityFind partners
Find service providersFind employees
Market your businessDevelop business partnerships
Increase your networkIncrease your credibility
Find partnersFind service providers
Find employees
2
Getting found on LinkedIn
Getting found on LinkedIn
Optimize your profile for businessOptimize your profile for business
3
Target AudienceTarget AudienceWho?
Where?
What?
Who?
Where?
What?
4
Assignment:LinkedIn Advertising
• Sign in to LinkedIn
• Start an Ad
• Click| Advertising | in the footer
Target AudienceTarget AudienceAs defined by LinkedIn AdvertisingAs defined by LinkedIn Advertising
Next Step
Next Step
Assignment:Your Audience
• Using LinkedIn Advertising, define at least one (1) target market
• List three (3) target markets for your business, with or without LinkedIn
Keywordsfor your audience
Keywordsfor your audience
What do they care about?
How do they speak?
What do they care about?
How do they speak?
Step inStep in
CPA or moreCPA or moreI am an accountant.
~ or ~I’m an accountant specializing in GCs.
~ or ~I’m an Accountant built for
General contractors.
~ How do they think? ~
I am an accountant.~ or ~
I’m an accountant specializing in GCs.~ or ~
I’m an Accountant built for General contractors.
~ How do they think? ~
Assignment:Your Keywords
• Pair up
• List 5 keywords that each of your targets use when searching for your services
• Ask your partner what they would use when searching for your service
Where to use your keywordsWhere to use
your keywordsYour HeadlineYour current work experienceyour past work experiencesummaryspecialtiesskillsprojectswebsite URLs
Your HeadlineYour current work experienceyour past work experiencesummaryspecialtiesskillsprojectswebsite URLs
ExamplesExamples
HeadlinesSimple | Compelling | Value Driven
HeadlinesSimple | Compelling | Value Driven
Current ExperienceRestate your keywords
Current ExperienceRestate your keywords
Past ExperienceProof of your keywords
Past ExperienceProof of your keywords
SummaryYour sales page
SummaryYour sales page
Specialties & SkillsKeyword List
Specialties & SkillsKeyword List
ProjectsInclude partners
ProjectsInclude partners
Additional InfoCustom URLs | Interests
Additional InfoCustom URLs | Interests
PerfectionPerfectionis not necessary.
LinkedIn is fluid and should be updated –frequently, if you wish.
is not necessary.
LinkedIn is fluid and should be updated –frequently, if you wish.
Assignment:Use your keywords
Use keywords in your profile
1. Your headline2. Current work experience3. Past work experience4. Summary5. Specialties6. Skills7. Projects8. Website URLs
Open the storeOpen the storeIt’s time to reach out to peopleIt’s time to reach out to people
Recommendations
Recommendations
Giving and receivingGiving and receiving
Give FirstChances are others will reciprocate
Give FirstChances are others will reciprocate
Great ExamplesWrite about them and their benefit to you
Great ExamplesWrite about them and their benefit to you
Assignment:Recommendations
• Find one current connection to recommend
• Write a recommendation for them
IntroductionsIntroductionsMeet someone you want to knowMeet someone you want to know
It IS who you knowIt IS who you know
Just Ask…Just Ask…
Just Ask…Just Ask…
Assignment:Introductions
• Find a connection’s profile
• View their connections
• Pick someone to request an introduction
• Cancel (for now)
AnswersAnswers(Questions & Answers)(Questions & Answers)
More > AnswersMore > Answers
Assignment:Answers
• Visit LinkedIn Answers
• Find a question you can answer with authority
• Answer it
LinkedIn for Business
LinkedIn for Business
Thank you for your time todayThank you for your time today