Using LinkedIn As A Business Tool

1. Using LinkedIn As A Business Tool Robert S. Grossman Business Performance Advisor Insperity 818.546.3123 [email protected]

2. Robert S. Grossman | 818.231.5238 | [email protected] Help Businesses Succeed So Communities Prosper

3. Robert S. Grossman | 818.231.5238 | [email protected] Run Better Grow Faster Make More Money

4. Robert S. Grossman | 818.231.5238 | [email protected]

5. Using LinkedIn As A Business Tool

8. Robert S. Grossman | 818.231.5238 | [email protected] LinkedIn Statistics 364 million users (4,500 on May 5, 2003) 200 countries and territories 2 new members every second Over 39 million students and recent graduates 24 different languages Over 7,600 full time employees Offices in 30 cities around the globe

9. Robert S. Grossman | 818.231.5238 | [email protected] Leverage LinkedIn 1. Nurture new and existing relationships 2. Establish credibility 3. Generate possible leads 4. Build strategic relationships 5. Find people

10. Robert S. Grossman | 818.231.5238 | [email protected] Complete Your Profile Name Professional Headshot Contact Information Summary (Think Search) Status Updates

11. Robert S. Grossman | 818.231.5238 | [email protected] Profile Breakdown

12. Robert S. Grossman | 818.231.5238 | [email protected] 90% of consumers trust peer recommendations for purchasing decisions Only 14% trust advertisements 70% trust other consumer opinions

13. Robert S. Grossman | 818.231.5238 | [email protected] Wide or Narrow? Since You Are A Person I trust, I Wanted to Invite You To Join My Network On LinkedIn

14. Robert S. Grossman | 818.231.5238 | [email protected] Personalize It Hi, I have some great ideas for you because I see youre doing X, and I like to talk about how I can help you in the same way Ive helped others I read your blog post on X and wanted to discuss it with you. Were both members of the same X group and Id like to connect online too.

16. Robert S. Grossman | 818.231.5238 | [email protected] Tags Simple keywords to help organize and sort your contacts Tags can be added from the contacts page or a persons profile

18. Robert S. Grossman | 818.231.5238 | [email protected] Status Updates

20. Robert S. Grossman | 818.231.5238 | [email protected] Status Updates - Engage Updates in your network in real time Share industry related articles Share blog posts and articles youve written Comment, ask questions, encourage a conversation Liking too much is lurking

21. Robert S. Grossman | 818.231.5238 | [email protected] Search

23. Robert S. Grossman | 818.231.5238 | [email protected] Search With Keywords The implied AND Any space is seen as an AND OR statements (CEO or CFO) return at least 1 of these search terms Not Or to limit results (CEO or CFO) NOT payroll ( ) to denote exact phrases of 2 or more words

30. Robert S. Grossman | 818.231.5238 | [email protected] Keep In Touch - Milestones New Jobs Birthdays Work Anniversaries Notable Publishing's On Articles

31. Robert S. Grossman | 818.231.5238 | [email protected] Find Alumni (under Connections) Location Graduation Dates Current Company Current Position

32. Robert S. Grossman | 818.231.5238 | [email protected] Content Strategy Monday Research prospects, check new connections, post a status update Tuesday Research prospects, send out 5 networking emails Wednesday Research prospects, check new connects, post a status update Thursday Research prospects, check new connections, post a status update Friday Research prospects, send out 5 networking emails

33. Using LinkedIn As A Business Tool Robert S. Grossman Business Performance Advisor Insperity 818.546.3123 [email protected]

Using LinkedIn As A Business Tool

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