1. 1. Using LinkedIn As A Business Tool Robert S. Grossman Business Performance Advisor Insperity 818.546.3123 robert.grossman@insperity.com
2. 2. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Help Businesses Succeed So Communities Prosper
3. 3. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Run Better Grow Faster Make More Money
4. 4. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
5. 5. Using LinkedIn As A Business Tool
6. 6. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
7. 7. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
8. 8. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com LinkedIn Statistics 364 million users (4,500 on May 5, 2003) 200 countries and territories 2 new members every second Over 39 million students and recent graduates 24 different languages Over 7,600 full time employees Offices in 30 cities around the globe
9. 9. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Leverage LinkedIn 1. Nurture new and existing relationships 2. Establish credibility 3. Generate possible leads 4. Build strategic relationships 5. Find people
10. 10. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Complete Your Profile Name Professional Headshot Contact Information Summary (Think Search) Status Updates
11. 11. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Profile Breakdown
12. 12. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com 90% of consumers trust peer recommendations for purchasing decisions Only 14% trust advertisements 70% trust other consumer opinions
13. 13. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Wide or Narrow? Since You Are A Person I trust, I Wanted to Invite You To Join My Network On LinkedIn
14. 14. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Personalize It Hi, I have some great ideas for you because I see youre doing X, and I like to talk about how I can help you in the same way Ive helped others I read your blog post on X and wanted to discuss it with you. Were both members of the same X group and Id like to connect online too.
15. 15. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
16. 16. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Tags Simple keywords to help organize and sort your contacts Tags can be added from the contacts page or a persons profile
17. 17. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
18. 18. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Status Updates
19. 19. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
20. 20. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Status Updates - Engage Updates in your network in real time Share industry related articles Share blog posts and articles youve written Comment, ask questions, encourage a conversation Liking too much is lurking
21. 21. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Search
22. 22. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
23. 23. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Search With Keywords The implied AND Any space is seen as an AND OR statements (CEO or CFO) return at least 1 of these search terms Not Or to limit results (CEO or CFO) NOT payroll ( ) to denote exact phrases of 2 or more words
24. 24. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
25. 25. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
26. 26. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
27. 27. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
28. 28. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
29. 29. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
30. 30. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Keep In Touch - Milestones New Jobs Birthdays Work Anniversaries Notable Publishing's On Articles
31. 31. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Find Alumni (under Connections) Location Graduation Dates Current Company Current Position
32. 32. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Content Strategy Monday Research prospects, check new connections, post a status update Tuesday Research prospects, send out 5 networking emails Wednesday Research prospects, check new connects, post a status update Thursday Research prospects, check new connections, post a status update Friday Research prospects, send out 5 networking emails
33. 33. Using LinkedIn As A Business Tool Robert S. Grossman Business Performance Advisor Insperity 818.546.3123 robert.grossman@insperity.com