LinkedIn Project Management Tool

27
SEPTEMBER 27, 2013 LINKEDIN | PROJECT MANAGEMENT TOOL JENNIFER CORDOVA | KAINI ZHOU | SYLVIA LEE

description

Please Note: This is a student project. To see the prototype, please click this link: http://share.axure.com/F7N7HB/ Please contact at helloimsylvia [at] gmail.com for any questions or comments.

Transcript of LinkedIn Project Management Tool

Page 1: LinkedIn Project Management Tool

September 27, 2013L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

J e n n i f e r C o r d o va | k a i n i Z h o u | S y Lv i a L e e

Page 2: LinkedIn Project Management Tool

product deScr i p t ion

LinkedIn Teams is a project management tool for business

professionals that allows for more open communication

between all team members. For sole proprietors to solicit

project help from other professionals. For professionals to

get in feedback on projects.

Linkedin Teams

L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Page 3: LinkedIn Project Management Tool

product deScr i p t ion

A major user’s pain point is obtaining feedback from their professional network on active projects.

Another pain point that professionals revealed is the need to find team members to work on projects with, outside the work environment.

LinkedIn wants to monetize and increase engagement by providing more business-as-service opportunities.

The ChaLLenge

L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Page 4: LinkedIn Project Management Tool

product deScr i p t ion

The soLuTion

Our solution is a Project Management Tool, built into LinkedIn, that allows users to reach out to and get feedback from other professionals in their LinkedIn network for project purposes.

Our goal is to encourage users to use LinkedIn services for not only networking, but also for project management purposes.

L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Page 5: LinkedIn Project Management Tool

product deScr i p t ion

Linkedin oPPorTuniTies

L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

business-as-serviceopportunity

utilize linkedIn for dailywork needs

business platform and a social network

Page 6: LinkedIn Project Management Tool

L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

ComPeTiTive anaLysis

compet i t ive an alyS iS

Page 7: LinkedIn Project Management Tool

compet i t ive an alyS iSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Basecamp Lighthouse Google Docs Dropbox

task list

collaborative files

sharing files

assigning tasks

deadline/milestone

edition record

search function

chat

discussion/comment

member profile

newfeed

description of terms

ranking tasks/files

upcoming events

Page 8: LinkedIn Project Management Tool

meThod

We spoke with 5 people and asked them about how

they share information with teams in the office and

outside of the office.

We asked them to map out their work day and we

looked for moments when they were working with

team members.

uSer reSearc h and F ind in gSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Page 9: LinkedIn Project Management Tool

findingsUse OTher MeAns TO COMMUnICATe

People don’t like to use pmt because they rather send/share files across other channels.

On bOArdIng ChALLenge

A challenge to get all team members on board with using pmt. Once they all start to use it they find it helps with communication.

LeArnIng CUrVe TO TrY neW PrOdUCTs

People show resistance or reluctance to learn pmt because of learning curve and time investment.

LOW engAgeMenT On LInkedIn

Use LinkedIn to check status and who’s looked at their profile. User’s are unengaged with branded content.

uSer reSearc h and F ind in gSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Page 10: LinkedIn Project Management Tool

oPPorTuniTies idenTified

Create an easy way to for LinkedIn professionals to have access to a private project management tool.

uSer reSearc h and F ind in gSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Page 11: LinkedIn Project Management Tool

oPPorTuniTies idenTifiedWe identified three types of potential users for this product:

bloggerssole-ProprietorsFreelancers

uSer reSearc h and F ind in gSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Office Jobs

Large network

Person 1

Person 2

Person 3

small network

sole-Proprietors

Primary

secondary

Page 12: LinkedIn Project Management Tool

perSon aSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Personas

Page 13: LinkedIn Project Management Tool

Ying Ying Lau, 32 Food Blogger, NYsocial, ambitious,tech-savvy

“I carefully establish my LinkedIn profile to show I am a pro food blogger.”

“I need a platform to keep in touch and share files with other types of freelancers.”

drIVers Simple and easy ways to share files and keep everyone on the same page.

COnCerns Is everyone else on the platform?

OnLIne behAVIOr

perSon aSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Page 14: LinkedIn Project Management Tool

“everyone in this studio needs to be on the same page, when we are getting ready for a shoot.”

“Organization and efficiency is key.”

drIVers Extremely efficient project management for me and my team when we are preparing for a shoot.

When I need feedback on my scripts from professional collegues I want a forum I can trust.

COnCerns resistance from team to use the pm tools consistantly.

OnLIne behAVIOr

perSon aSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Javier Cruz, 35 Director, L.A.CAbusy, on his own schedule, and ambitious

Page 15: LinkedIn Project Management Tool

Scen ar ioSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

sCenarios

Page 16: LinkedIn Project Management Tool

Scen ar ioSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

food Blog Conference

Ying Ying is organizing a food blogging conference. she wants to get all the other speakers on board with what is going on for the event.

LinkedIn has notified her of the new team feature. She creates a group, invites guest speakers, shares the schedule, the conference theme and uploads a files for the speakers to review.

Core Product experience

starting disucussions

Connecting with people from your professional network

Uploading files and deleting files

Page 17: LinkedIn Project Management Tool

uSer F loWL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

user fLoW

Page 18: LinkedIn Project Management Tool

uSer F loWL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Create a Team

Page 19: LinkedIn Project Management Tool

i t erat ionS 1 & 2L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

iTeraTions 1 & 2

Page 20: LinkedIn Project Management Tool

MethodThe team tested the usability of creating and working with teams.

Findings 4 out of 5 found teams a good place to work and be organized.5 our of 5 found events not useful as it’s own tab.

opportunities identiFiedMove forward with teams next to invitation tab.

i t erat ion 1L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Page 21: LinkedIn Project Management Tool

interat ion 2L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

MethodThe team tested the usability of creating and working with teams with a higher-fidelity prototype.

Findings 4 out of 5 found organizer and icon to be confusing5 our of 5 found secondary panel not useful.

opportunities identiFiedremove organizer language and simplify architecture.

Page 22: LinkedIn Project Management Tool

Key ScreenS & FeatureSL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

key sCreens & feaTures

Page 23: LinkedIn Project Management Tool

Key ScreenS | home pageL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

1

1

2

2

New feature notification

new icon

A written description of a new feature in the product. This is one time description that is permanently removed after user clicks the button.

An visual icon to show where the new product is located.

Page 24: LinkedIn Project Management Tool

sub-navigation bar

Teams

This bar provides you access to the list of teams you are in, and all files from all teams.

A list of teams you are in, with their names, brief description, and team pictures.

1

1

2

2

L i n k e d i n | p ro j e c t m a n ag e m e n t to o l Key ScreenS | team page

Page 25: LinkedIn Project Management Tool

L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Teams

Click Createsends an invite to the people you want to be in your team

Click the button to create a team

A list of teams you are in, with their names, brief description, and team pictures.

Name the team, describe the team

1

2

3

4

1

2

3

4

Key ScreenS | add in g a team member

Page 26: LinkedIn Project Management Tool

L i n k e d i n | p ro j e c t m a n ag e m e n t to o l

12

3

4 1

2

3

4

functional features

activity Log

sub navigation Bar

Click to view older updates.

provides access to all the members and files immediately without going through the Activity Log.

Post an update, add a document, and add members.

helps you to keep updated about your progress.

Key ScreenS | act iv i t y log

Page 27: LinkedIn Project Management Tool

thanK youL i n k e d i n | p ro j e c t m a n ag e m e n t to o l

Thank you

k a i n i Z h o u | S y Lv e e 1 6 @ g m a i L . C o m

J e n n i f e r C o r d o va | J e n n i f e r v C o r d o va @ g m a i L . C o m h t t p : / / S h a r e . a x u r e . C o m / f 7 n 7 h B /

J e n n i f e r C o r d o va | k a i n i Z h o u | S y Lv i a L e e

S y Lv i a L e e | k a i n i Z h o u @ g m a i L . C o m